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16 July 2021 | Story Nonsindiso Qwabe
UFS Qwaqwa Campus social worker, Selloane Phoofolo, and primes and deputy primes of female residences on the campus.

Food insecurity is one of the greatest plagues that students face during their academic careers at university.

A working relationship between national non-governmental organisation (NGO) Gift of the Givers and the No Student Hungry (NHS) office on the Qwaqwa Campus has provided students with nutritional care as they navigate the difficulties brought on by the pandemic.

A little goes a long way

The NGO has been delivering nutritional food parcels for more than a year, with the first batch having been delivered in February 2020. The partnership was again renewed for 2021. Two hundred food parcels were meant to be delivered on a monthly basis, but are currently delivered on request, says Qwaqwa Campus social worker, Selloane Phofoolo. The parcels last a few months, before the next call is made for more. “We are so lucky that Gift of the Givers has continued their partnership with us this year. Without their support we would have struggled, especially during this pandemic. They are always just a call away.”

Phoofolo said the NHS was relying mainly on the food parcels to cater for students, as no other collection drives have been possible to sustain since the lockdown began. She said in 2020, shortly after the lockdown began, they were flooded with requests for food. Since then, students have been able to collect the food parcels from Protection Services on campus. This year, requests surged again in March and April 2021 when the academic calendar kicked off. She lauded Protection Services for their dedicated efforts to ensure that students receive food parcels seamlessly while the campus remains inaccessible to most. 

“We have a significant number of students who are really lacking; so, while we subject them to a vetting process, each case has its own merits because some are really compelling and dire since everyone is going through a difficult time.”

Female residences donate sanitary towels to NHS recipients 

She said another kind gesture that landed on the NHS’ doorstep was a generous donation of sanitary towels collected by primes and deputy primes from female residences on campus. Phoofolo said the donation came as a welcome surprise. “We are very grateful for the sanitary towels. Now every female student who collects a food parcel also receives a pack of sanitary towels.”

“Everyone is going through a difficult time and despite the pandemic, we are happy to see the passion for students and dedication to Ubuntu prevailing,” she said.

News Archive

UFS Communication and Brand Management Department once again honoured for ground-breaking communication work
2016-04-29

Description: Martie en Leonie award Tags: Martie en Leonie award

The UFS was announced as winner in the internal communication category of the African Excellence Award after entering the B Safe Take Action campaign. The university also received a Gold Award at the 2016 PRISM Awards. Here are Martie Nortjé, Assistant Director: Communication and Brand Management, and Leonie Bolleurs, Assistant Director: Internal Communication, from the University of the Free State.
Photo: Hannes Pieterse

Within a week, the Department of Communication and Brand Management at the University of the Free State brought home two gold awards. In April this year, the department was announced as winner in the Internal Communication Category of the African Excellence Awards for the B Safe Take Action campaign. They also received Gold at the 2016 PRISM Awards for the KovsieGear entry.
 
PRISM Award for the UFS KovsieGear shop
 
Martie Nortjé, Assistant Director: Branding and Merchandise, attended the PRISM Award function in Johannesburg where she received the Gold award for the UFS KovsieGear shop for the best entry in the corporate communication category. This is the second consecutive year that the department received Gold at the PRISM Awards. Last year, the department received Gold for the B Safe Take Action campaign.
 
The idea for a university-owned shop was initiated in 2013. Launched in January 2014, KovsieGear is used to strengthen the brand and creating a sense of ownership among all stakeholders. The KovsieGear team is grateful for the continuous support of staff and students, as well as alumni.
 
The PRISM awards of the Public Relations Institute of Southern Africa (PRISA) are Africa’s most sought-after award in the public relations industry, and are presented to public relations and communication professionals who have incorporated strategy, creativity, and professionalism successfully into public relations and communication programmes and strategies, showcasing a successful public relations campaign.
 
African Excellence Award for B Safe Take Action Campaign
 
The B Safe Take Action campaign also received an award recently at a gala event hosted by the African Excellence Awards in Cape Town. Leonie Bolleurs, Project Manager of the B Safe Take Action campaign, received the award on behalf of the university.
 
It is of cardinal importance for the university that its students, staff, and assets are safe. Once again, this award demonstrates that the university is serious about the safety of its staff and students. This is especially so, since it is the objective of the campaign to develop a culture of safety awareness in students and staff alike.
 
The hosts of the African Excellence Awards are The Communication Director, the magazine for Corporate Communications and Public Relations (PR) in Europe, which enjoys worldwide distribution. According to Rudolf Hetzel, Chairman of the jury and publisher of The Communication Director, the African Excellence Awards are an opportunity for all those working in the field of PR and communications throughout Africa to come together, and honour ground-breaking communication campaigns and projects.
 
Quality work
 
“I am extremely proud of the Communication and Brand Management team for performing excellently once again in national and continental awards programmes. The awards are a good benchmark for the quality and standard of the work we produce,” said Lacea Loader, Director of the Department of Communication and Brand Management.  
 
In the past two years, the department also received other awards for their work. This include:
-    UFS #FaceOfFacebook campaign received a Gold Quill Excellence Award from the International Association for Business Communicators (IABC), both internationally and in the Africa region.
-    B Safe Take Action campaign received a Gold Quill Merit Award from the IABC, both internationally and in the Africa region.
-    UFS #FaceOfFacebook campaign received a Bronze Stevie Award from the International Business Awards (IBA).
-    B Safe Take Action campaign received a Bronze Stevie Award from the IBA.
-    #UFStoday Facebook campaign received a Merit Award from Marketing Advancement Communication in Education (MACE).
-    The NSFAS awareness campaign received a Merit Award from MACE.
 

 

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