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06 July 2021 | Story André Damons | Photo Supplied
Mutshidzi Abigail Mulondo, Lecturer and PhD candidate in the Faculty of Health Sciences at the University of the Free State (UFS), has been recognised as one of the Mail & Guardian’s 200 Young South Africans.

For Mutshidzi Abigail Mulondo, Lecturer and PhD candidate in the Faculty of Health Sciences at the University of the Free State (UFS), being recognised as one of the Mail & Guardian 200 Young South Africans is encapsulated in Mark Twain’s quote, “The two most important days in your life are the day you are born and the day you find out why”.

Knowing that she is living her ‘why I was born’ and actually being recognised for it, is a wonderful feeling, says Mulondo, whose passion is public health.

“I feel honoured to have been considered and counted among influential young South Africans who are doing incredible work. I am thankful to Mail & Guardian for this wonderful recognition,” says Mulondo.

Passion and commitment to promoting health 

She was nominated by one of her mentors but was sceptical that she would be in the final 200 list, as there are usually more than 5 000 applications each year. According to Mulondo, she is happy to have been proven wrong and even more grateful to be surrounded by powerful women who continue to propel her towards her purpose.

Mulondo says she always knew that she wanted to be in a position to help alleviate pain and suffering and that health would be her avenue to serve humanity. Says Mulondo: “When I started with an interdisciplinary PhD in Health Professions Education and Community Health, it further solidified my passion and commitment to promoting health.”
“I am equally passionate about mental health wellness. After completing a master’s degree in Psychology at the University of Pretoria, I knew it would provide me with an opportunity to impact people’s lives more holistically. An opportunity to not only promote physical health, but to also advocate for mental health.”

Hope for the youth of South Africa

Mulondo’s message to young people is also the motto she lives by: “Be kinder to yourself”. So many times, we are hard on ourselves when we fail or when we do not accomplish what we set out to accomplish at a particular time. 

“Please remember that you are the only you that will ever be. You must therefore be gentler with yourself; despite what you thought you would have achieved thus far, appreciate how far you have actually come against whatever odds,” says Mulondo.

Her hope for the youth of South Africa is that we reach a point where fighting against issues such as gender-based violence (GBV), systematic racism, gender inequality, high unemployment rates, and all other constructs that affect our youth and country is a matter of the past. “While we envision that day, I hope that we all continue to stand together and speak up for the vulnerable, marginalised, and disenfranchised. I am confident that we will see and experience the fullest potential of our youth, in this lifetime (Jeremiah 29:11).”

News Archive

UFS hosts the 2017 SAIMS Conference
2017-09-21

Description: SAIMS confrence Tags: SAIMS, Kopano Nokeng, conference, research, Prof Francis Petersen, business, Kovsies, St Dairy, Mushrooms House 

The hosts of the 2017 SAIMS conference:
Dr Jacques Nel
(UFS:Business Management), Prof Francis Petersen
(UFS Rector and Vice-Chancellor),
Dr Werner Vermeulen (HOD of UFS: Business Management),
Dr Habofanwe Koloba (UFS: Business Management),
and Prof Hendri Kroukamp
(UFS: Dean of Economic and Management Sciences).
Photo: Supplied



The University of the Free State’s (UFS) Department of Business Management recently hosted the 29th South African Institute of Management Scientists (SAIMS) conference at Kopano Nokeng in Bloemfontein. This year’s theme, ‘Management Research: Science Serving Practice’ focused on the importance of sharing our results and making it relevant and usable to different communities.

Prof Petersen motivates researchers to become part of the business cycle 
On the first day of the conference, the Rector and Vice-Chancellor of the UFS, Prof Francis Peterson, welcomed 148 delegates from 18 different institutions (academic and professional) to the City of Roses. He motivated them to keep on doing highly scholarly research by being part of the business cycles.

Prof Adré Schreuder, founder of Consulta (Pty) Ltd, was the keynote speaker of the conference. He highlighted four personas needed to further enhance and develop the science-practice alignment in market research and business. “The first skills persona is called a Social Media Maven, which is in line with the rapid growth of social media networks and the growing need for social media analytics. Then there is the Data Synthesiser that supports the growth trend in Big Data and Advanced analytics, which are both driven by technological innovation and the enormous volume of available data. The third one is Marketing Strategist, which has strong representation in brand and advertising research in our industry. Lastly, we have the ‘Business Consultant’ which aligns with the industry trends towards deeper insights and consultative skills required to move beyond mere reporting, but rather getting involved in the design and implementation of recommendations.”

Conference to collaborate academics and business
Dr Werner Vermeulen, SAIMS 2017 Conference Chair, says, “This conference will underpin the need for collaboration and cooperation of individuals from the academic environment and the business world itself.” He says the conference will also provide a wonderful forum to refresh knowledge and explore contemporary trends and future-based business research.
 
Delegates were also given the opportunity to dress up to the carnival theme and were entertained by a fire dancer and magician. They had the honour of indulging in two Kovsie-produced food products, the St Dairy organic cheese and exotic mushrooms by Mushroom House

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