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08 July 2021 | Story Rulanzen Martin | Photo Supplied
For Prof Anthea van Jaarsveld, the balance between science, theoretical and practical experience is important for a balanced industry.

Her unique approach to Drama and Theatre Arts makes Prof Anthea van Jaarsveld the most suitable person to take over the reins as Head of the UFS Department of Drama and Theatre Arts. Prof Van Jaarsveld was officially appointed as head of this special department this year. 

The Department of Drama at the UFS is one of the biggest in the country, and according to Prof Van Jaarsveld it is also the best, because the department produces some of the finest in the industry. Her main goal as head of department is to bring about a subtle change in emphasis that will ultimately make a real contribution to employability, a greater variety of job opportunities, and practice-orientated research. “My ultimate goal is therefore an approach within which academy and practice will find each other for the benefit of both,” says Prof Van Jaarsveld.

Science, theatre and drama collide 

Prof Van Jaarsveld has a scientific approach to drama and theatre arts. She never acted professionally. It is precisely from a scientific perspective that her knowledge of the theorising and contextualisation of drama text, theatre concepts, and the film industry is applied in order to maintain a balance in a profession where the emphasis on practical experience is overwhelming.  

She studied Drama at the UFS and was also employed as Drama teacher at Eunice Girls’ School. Following this, she started working as lecturer in the Department of Afrikaans and Dutch. “There I focused on the Drama genre in Afrikaans; therefore, I never actually left drama and theatre,” says Prof Van Jaarsveld. In 2018, she returned to the Department of Drama. 

Upon her return to the department where she started her studies, her aim is to ensure that the department again complies with the total package of the UFS and to make sure “that our students are prepared for a multifaceted and dynamic industry on a practical level”. 

Prof Van Jaarsveld took over from Prof Nico Luwes who retired in 2019. 

News Archive

Kovsies win Loerie award
2011-10-28

 
Tarran Jacobs, Elizabeth Forson and Mafohlela Mahlatsi's breast cancer awareness advertisement earned them a prestigious Loerie award.

The creativity of a group of students from our university was rewarded with a bronze Loerie Award after they won an internal competition.

 Tarran Jacobs, Elizabeth Forson and Mafohlela Mahlatsi, all third-year Marketing Communication students, won the award for an advertisement they designed for Cansa.
 
 Each year, the third-year Marketing Communication students of the Department of Communication Science have the opportunity to flex their creative muscles in the Copy-writing class. The challenge is to design two advertisements for any charity organisation by applying the knowledge they gained from the subject in a practical way. The top three groups are then entered for the Loerie and Pendoring awards – two of the most prestigious awards in the South African advertising industry.
 
The top three groups designed advertisements for Cansa, the South African Blood Service and Crime Line.
 
“They deserve this compliment and it is a good indication of the relevance of our copy-writing course,” says Prof. Angelique van Niekerk, associate professor in the Department of Afrikaans, Dutch, German and French.

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