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09 July 2021 | Story Dr Nitha Ramnath | Photo Pixabay

Graduates in the University of the Free State School of Accountancy achieved exceptional results in the South African Institute of Chartered Accountants (SAICA) Initial Test of Competence (ITC).  The UFS achieved an 81% pass rate in the April ITC exam for first-time writers of the BAcc Honours and PGDip (Chartered Accountancy) programmes, compared to the national average of 70%. 

The ITC examination is the first of two qualifying professional examinations required to qualify as a chartered accountant (CA(SA)) in South Africa and is written by graduates shortly after completion of their formal university studies.  There are two sittings for this examination annually, and the April exam is the first for 2021.

“These results were attained despite the very challenging circumstances of the emergency remote teaching environment during 2020 and is testament to the quality of our CA programme and the hard work and dedication of the staff of the School of Accountancy,” said Prof Frans Prinsloo, Director: School of Accountancy. He added that, “the results confirm the ‘quality’ / ‘excellence’ of our CA programme, and reinforce similar observations made by the SAICA monitoring team following their 2020 full visit (which included a detailed evaluation of our CA programme)”. 

Transformation of chartered accountancy profession

Seventy percent of UFS graduates passed the April 2021 ITC examination, including 38 African and 3 Coloured graduates, while 10 out of 13 of the Thuthuka Bursary Programme graduates of 2020 passed. More than 60% of UFS graduates who passed the examination are black (i.e., African, Coloured, and Indian), with a pass rate of 73% compared to the national average of 52%, which include first-time and repeat candidates. The results are testimony of the interventions put in place to contribute to the transformation of the chartered accountancy profession. 

Student-centred teaching approach
      
The School of Accountancy follows a ‘student-centred’ teaching and learning approach. During the COVID-19 pandemic, teaching was predominantly remote and was adapted to include ongoing, clear communication about the academic programme, comprehensive teaching materials containing additional explanations, learning notes, comments, cross-references to theory, and step-by-step learning guides per topic to enable students to navigate their learning. 

Other interventions have also been put in place to support students financially via the school’s INTRABAS unit, mentorship and peer support initiatives, detailed tracking of student participation and performance, follow-up with students, and regular ‘check-ins’ with the student body to consider the student voice and ensure the relevance of the teaching offering. 

The UFS is looking forward to the journey of our candidates and their contributions to the world of work. 

News Archive

UFS Communication and Brand Management Department once again honoured for ground-breaking communication work
2016-04-29

Description: Martie en Leonie award Tags: Martie en Leonie award

The UFS was announced as winner in the internal communication category of the African Excellence Award after entering the B Safe Take Action campaign. The university also received a Gold Award at the 2016 PRISM Awards. Here are Martie Nortjé, Assistant Director: Communication and Brand Management, and Leonie Bolleurs, Assistant Director: Internal Communication, from the University of the Free State.
Photo: Hannes Pieterse

Within a week, the Department of Communication and Brand Management at the University of the Free State brought home two gold awards. In April this year, the department was announced as winner in the Internal Communication Category of the African Excellence Awards for the B Safe Take Action campaign. They also received Gold at the 2016 PRISM Awards for the KovsieGear entry.
 
PRISM Award for the UFS KovsieGear shop
 
Martie Nortjé, Assistant Director: Branding and Merchandise, attended the PRISM Award function in Johannesburg where she received the Gold award for the UFS KovsieGear shop for the best entry in the corporate communication category. This is the second consecutive year that the department received Gold at the PRISM Awards. Last year, the department received Gold for the B Safe Take Action campaign.
 
The idea for a university-owned shop was initiated in 2013. Launched in January 2014, KovsieGear is used to strengthen the brand and creating a sense of ownership among all stakeholders. The KovsieGear team is grateful for the continuous support of staff and students, as well as alumni.
 
The PRISM awards of the Public Relations Institute of Southern Africa (PRISA) are Africa’s most sought-after award in the public relations industry, and are presented to public relations and communication professionals who have incorporated strategy, creativity, and professionalism successfully into public relations and communication programmes and strategies, showcasing a successful public relations campaign.
 
African Excellence Award for B Safe Take Action Campaign
 
The B Safe Take Action campaign also received an award recently at a gala event hosted by the African Excellence Awards in Cape Town. Leonie Bolleurs, Project Manager of the B Safe Take Action campaign, received the award on behalf of the university.
 
It is of cardinal importance for the university that its students, staff, and assets are safe. Once again, this award demonstrates that the university is serious about the safety of its staff and students. This is especially so, since it is the objective of the campaign to develop a culture of safety awareness in students and staff alike.
 
The hosts of the African Excellence Awards are The Communication Director, the magazine for Corporate Communications and Public Relations (PR) in Europe, which enjoys worldwide distribution. According to Rudolf Hetzel, Chairman of the jury and publisher of The Communication Director, the African Excellence Awards are an opportunity for all those working in the field of PR and communications throughout Africa to come together, and honour ground-breaking communication campaigns and projects.
 
Quality work
 
“I am extremely proud of the Communication and Brand Management team for performing excellently once again in national and continental awards programmes. The awards are a good benchmark for the quality and standard of the work we produce,” said Lacea Loader, Director of the Department of Communication and Brand Management.  
 
In the past two years, the department also received other awards for their work. This include:
-    UFS #FaceOfFacebook campaign received a Gold Quill Excellence Award from the International Association for Business Communicators (IABC), both internationally and in the Africa region.
-    B Safe Take Action campaign received a Gold Quill Merit Award from the IABC, both internationally and in the Africa region.
-    UFS #FaceOfFacebook campaign received a Bronze Stevie Award from the International Business Awards (IBA).
-    B Safe Take Action campaign received a Bronze Stevie Award from the IBA.
-    #UFStoday Facebook campaign received a Merit Award from Marketing Advancement Communication in Education (MACE).
-    The NSFAS awareness campaign received a Merit Award from MACE.
 

 

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