Latest News Archive

Please select Category, Year, and then Month to display items
Previous Archive
16 July 2021 | Story Xolisa Mnukwa | Photo Supplied
Improving student well-being through collaborative food provisioning initiatives.

In commemoration of Nelson Mandela and his commitment to justice, human rights and fundamental freedoms, a profound belief in the equality and dignity of every woman and man, the University of the Free State (UFS) reflects on the university’s food gardening project, a collaborative initiative established to address student food insecurity in a sustainable manner. 

As stipulated in the 2021 UFS Food Environment task team report, food insecurity among students in the higher education sector has emerged over the past decade as a global threat to student success. According to the internationally accepted definition of food insecurity, these students experience limited or uncertain availability of nutritionally adequate and safe foods or have limited or uncertain ability to acquire acceptable foods in socially acceptable ways.

The UFS Food Environment Office, in collaboration with Kovsie ACT, the UFS Department of Nutrition and Dietetics, FARMOVS, Tiger Brands, Siyakhana Food Gardens and other businesses, has embarked on an 18-month journey to address this problem within the university. 

The project kicked off with the building of two large food tunnels that aid students with fresh produce on a regular but controlled basis. The project has received financial support from organisations including Tiger Brands, Siyakhana Food Gardens, and Sakata Seeds.

A recap of the UFS gardening project and food harvested

The gardens produced foods such as Swiss chard, beetroot, carrots, and cabbage that were consistently distributed to vulnerable students from March 2020 up until now. Onions, lettuce, and spinach also formed part of the food parcels prepared for students, accompanied by food donations from UFS staff and students, Tiger Brands, and the Shoprite Group through the UFS food bank.

In November 2020, a brainstorming workshop was held to reflect on the status quo of the UFS gardening project and the value it adds to a larger integrated food provisioning system at the university. The workshop addressed topics including the planting and production of relevant crops; processing and distribution of products harvested; and the creation of a training curriculum pertaining to the activities of the UFS gardening project.

“By creating our own food gardens, we share valuable knowledge with the rest of the team involved with this project and further uplift our communities. After all, small-scale sustainable food production could lower one’s environmental footprint and contribute to a healthier lifestyle,” stated Carien Denner from the UFS Department of Sustainable Food Systems and Development. 

Denner goes on to explain that the mutually beneficial relationship of all stakeholders involved in the maintenance of the food gardening project has the potential to expand in the future to further combat student food insecurity in a sustainable manner. 

What the UFS food garden project anticipates for the future

According to Denner, the food tunnels at Lengau will be moved to the Paradys experimental farm. One tunnel will be converted into a hydroponic system covered in plastic, and the other will be covered in netting and will be planted directly into the ground. Financial aid for the moving of the tunnels was provided by the UFS Dean of Natural and Agricultural Sciences and Prof Rudolf from the Siyakhana Food Gardens. 

The produce from these two tunnels will be sold to UFS staff and some will be distributed to students through the UFS No Student Hungry Programme (NSH). Denner mentioned that the team are further looking to empower students to grow foods at their own homes by involving them in the planting and harvesting process of the gardening project. 
The continuation of the food gardening project and other support initiatives facilitated by the Food Environment task team thrive through collaborations with businesses, NPOs, UFS staff and students, to address food insecurity and malnutrition among students. 

Staff and students are encouraged to contribute by collecting non-perishable food items for the UFS Food Environment Office.

Contact Annelize Visagie at VisagieA@ufs.ac.za or call +27 51 401 3258 to make contributions. 

News Archive

Code-switching, tokenism and consumerism in print advertising
2014-10-27

Code-switching, linguistic tokenism and modern consumerism in contemporary South African print advertising. This is the current research focus of two lecturers from the Faculty of the Humanities at the UFS, Prof Angelique van Niekerk and Dr Thinus Conradie.

The act of switching between two or more languages is replete with socio-cultural meaning, and can be deployed to advance numerous communicative strategies, including attempts at signalling cultural familiarity and group affiliation (Chung 2006).

For advertising purposes, Fairclough’s (1989) seminal work on the ideological functions of language remark on the usefulness of code-switching as a means of fostering an advertiser-audience relationship that is conducive to persuasion. In advertising, code-switching is a valuable means with which a brand may be invested with a range of positive associations. In English-dominated media, these associations derive from pre-existing connotations that target audiences already hold for a particular (non-English) language. Where exclusivity and taste, for example, are associated with a particular European language (such as French), advertising may use this languages to invest the advertised brand with a sense of exclusivity and taste.

In addition, empirical experiments with sample audiences (in the field of consumer research) suggest that switching from English to the first language of the target audience, is liable to yield positive results in terms of purchase intentions (Bishop and Peterson 2011). This effect is enhanced under the influence of modern consumerism, in which consumption is linked to the performance of identity and ‘[b]rands are more than just products; they are statements of affiliation and belonging’ (Ngwenya 2011, 2; cf. Nuttall 2004; Jones 2013).

In South African print magazines, where the hegemony of English remains largely uncontested, incorporating components of indigenous languages and Afrikaans may similarly be exploited for commercial ends. Our analysis suggests that the most prevalent form of code-switching from English to indigenous South African languages represents what we have coded as linguistic tokenism. That is, in comparison with the more expansive use of both Afrikaans and foreign languages (such as French), code-switching is used in a more limited manner, and mainly to presuppose community and solidarity with first-language speakers of indigenous languages. In cases of English-to-Afrikaans code-switching, our findings echo the trends observed for languages such as French and German. That is, the language is exploited for pre-existing associations. However, in contrast with French (often associated with prestige) and German (often associated with technical precision), Afrikaans is used to invoke cultural stereotypes, notably a self-satirical celebration of Afrikaner backwardness and/or lack of refinement that is often interpolated with hyper-masculinity.

References


We use cookies to make interactions with our websites and services easy and meaningful. To better understand how they are used, read more about the UFS cookie policy. By continuing to use this site you are giving us your consent to do this.

Accept