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27 July 2021 | Story Leonie Bolleurs | Photo UFS Photo Archive
Prof Hendrik Swart played a key role in the Department of Physics acquiring the PHI Quantes XPS system, the first in Africa and one of only 20 in the world.

The state-of-the-art equipment in the Department of Physics at the University of the Free State (UFS) differentiates this department from its competitors. Availability of the equipment makes it possible for researchers as well as students to deliver work that receives national and international recognition. 

Recently, the department acquired a PHI Quantes XPS system, the first in Africa and one of only 20 in the world. 

Creating better phosphor 

“The Quantes XPS system uses X-rays to determine the chemical composition of molecules on the surface of a sample. The system is unique in the sense that it also has an extra X-ray source that can determine the chemical state below the surface, which was not possible in the past.  This will help us to dictate the position of defects in our phosphor materials that will consequently enable us to create better phosphor for solid state lighting as well as solar cell applications,” explains Prof Hendrik Swart, Senior Professor in the Department of Physics, who also holds the SARChI Chair in Solid State Luminescent and Advanced Materials.

After he had the opportunity to observe the system in the factory in Chigasaki, Kanagawa, Japan, where he attended a conference, Prof Swart was very impressed by its performance. He discussed it with Prof Koos Terblans, Head of the department, and other colleagues, and started making plans to buy the system. 

When the department first bought the X-ray photoelectron spectroscopy (XPS) system in 2007/2008, it became the national facility on XPS measurements. Not only is this an upgrade of the XPS system bought 14 years ago, but the new system will enable the department to do more measurements. “The number of samples that we have to handle has just become too much for one system. The new system’s increased capacity for making measurements addresses this challenge and it also gives UFS scientists and postgraduate students more time to spend on fundamental measurements to develop research of a higher level,” says Prof Swart.

(The Quantes XPS system. Photo:Supplied)

Explaining about the measurements, Prof Swart says: “This advanced X-ray photoelectron spectroscopy (XPS) instrument has the capability to analyse the very small area that the user is interested in and a large area of the uniform sample surface. The two different types of X-ray sources – the hard X-ray source and the more conventional soft X-ray source – can be switched automatically, allowing users to analyse the same area and/or points of a sample. The PHI Quantes XPS system ensures the availability of superior features such as automatic analysis, automatic sample transfer, turnkey charge neutralisation, and advanced data processing.”

“This XPS instrument is designed to pioneer new methods and applications transcending conventional ideas of what is possible.”

Optimising efficiency of materials

Prof Swart says the Department of Physics, especially the Research Chair in Advanced and Luminescent Materials, is developing new high-technology materials on a daily basis. “It is very important to know the chemical composition and defect distribution of the materials in order to add value to the fabrication of these materials,” he adds.

“The distribution of these defects is vital for the efficiency of the phosphor materials. If we know where these defects are located, we can determine the mechanisms of the light output coming from these phosphors,” describes Prof Swart.

Research conducted as part of the Research Chair in Solid State Luminescent and Advanced Materials will benefit significantly from this new system.

(Prof Koos Terblans, Head of the Department of Physics next to the Quantes XPS system. Photo:Supplied) 

“We are currently concentrating on phosphors as sensors (temperature), light-emitting diodes (LEDs), and solar cells, where we optimise the efficiency and durability of these materials. Any new knowledge, which I believe the PHI Quantes XPS system will provide us, will help us to reach our goal much quicker,” he says. 

Apart from the positive impact on research, the PHI Quantes XPS system will also be a benefit to society in the long term. Improved LEDs can be used to save electricity, and better solar cells can help to generate electricity, to mention but two examples. 

News Archive

Code-switching, tokenism and consumerism in print advertising
2014-10-27

Code-switching, linguistic tokenism and modern consumerism in contemporary South African print advertising. This is the current research focus of two lecturers from the Faculty of the Humanities at the UFS, Prof Angelique van Niekerk and Dr Thinus Conradie.

The act of switching between two or more languages is replete with socio-cultural meaning, and can be deployed to advance numerous communicative strategies, including attempts at signalling cultural familiarity and group affiliation (Chung 2006).

For advertising purposes, Fairclough’s (1989) seminal work on the ideological functions of language remark on the usefulness of code-switching as a means of fostering an advertiser-audience relationship that is conducive to persuasion. In advertising, code-switching is a valuable means with which a brand may be invested with a range of positive associations. In English-dominated media, these associations derive from pre-existing connotations that target audiences already hold for a particular (non-English) language. Where exclusivity and taste, for example, are associated with a particular European language (such as French), advertising may use this languages to invest the advertised brand with a sense of exclusivity and taste.

In addition, empirical experiments with sample audiences (in the field of consumer research) suggest that switching from English to the first language of the target audience, is liable to yield positive results in terms of purchase intentions (Bishop and Peterson 2011). This effect is enhanced under the influence of modern consumerism, in which consumption is linked to the performance of identity and ‘[b]rands are more than just products; they are statements of affiliation and belonging’ (Ngwenya 2011, 2; cf. Nuttall 2004; Jones 2013).

In South African print magazines, where the hegemony of English remains largely uncontested, incorporating components of indigenous languages and Afrikaans may similarly be exploited for commercial ends. Our analysis suggests that the most prevalent form of code-switching from English to indigenous South African languages represents what we have coded as linguistic tokenism. That is, in comparison with the more expansive use of both Afrikaans and foreign languages (such as French), code-switching is used in a more limited manner, and mainly to presuppose community and solidarity with first-language speakers of indigenous languages. In cases of English-to-Afrikaans code-switching, our findings echo the trends observed for languages such as French and German. That is, the language is exploited for pre-existing associations. However, in contrast with French (often associated with prestige) and German (often associated with technical precision), Afrikaans is used to invoke cultural stereotypes, notably a self-satirical celebration of Afrikaner backwardness and/or lack of refinement that is often interpolated with hyper-masculinity.

References


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