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Violent events will continue to take place if poverty is not eradicated as a matter of urgency

27 July 2021 | Story Nombulelo Shange and Ntando Sindane | Photo Unsplash

Read more — Opinion article by Nombulelo Shange, Lecturer in the Department of Sociology, and Ntando Sindane, Lecturer in the Department of Private Law, University of the Free State

Opinion article by Nombulelo Shange, Lecturer in the Department of Sociology, and Ntando Sindane, Lecturer in the Department of Private Law, University of the Free State

The recent protests were originally sparked by the arrest of former president Jacob Zuma. His arrest might have started the protests, but the protests have arguably spiralled into something far greater. These protests/riots mirror the consequences of what happens when people live in extreme poverty, joblessness, and brazen inequality.

On Monday evening, 12 July, President Cyril Ramaphosa addressed the nation and condemned the actions of the protesters. Ramaphosa missed the opportunity to appeal to the protesters as people; to identify with their daily struggles and speak to them from the space of genuine concern and empathy. Instead, President Ramaphosa delegitimised the protests, claiming that the violence and damage to property goes against the nature of protest. The resultant outcome of Ramaphosa’s utterances is that it has succeeded in whitewashing protest and, in some way, eroding emancipatory revolutions such as our own fight against colonialism and apartheid.

A brief history of protest in South Africa

Protests are disruptive in their very nature – when this disruption is responded to by the deployment of state machinery (such as the army), it follows that the protests culminate into utter violence, and even bloodshed. It is important to note that protests are the product of severe discontent – people are waging mass actions precisely because they feel that their voices are not being heard, and these mass mobilisations may take the form of violence. Various anti-apartheid movements have adopted similar strategies in the fight for freedom. The fight for freedom and against apartheid colonialism was won through mass mobilisation, and this included riots and protests. It is indeed true that liberation movements have used protest as a decisive tool to resist racist apartheid polity and demand the non-racial and democratic South Africa that we see today. Such a reality (and historical background) makes it somewhat bizarre to comprehend how a leader of the liberation movement can use apartheid-like characterisations to denote and refer to protests and protesters. To be sure, President Ramaphosa’s articulation is emblematic of deep-seated forgetfulness within the ruling party, and the political elite at its helm.

MK and Poqo (from the ANC and PAC respectively) were labelled terrorists by the government of the National Party. Even former President Nelson Mandela, now a global symbol for peace and reconciliation, has led and engaged in protest action to fight for the rights and dignity of marginalised South Africans. Of course, history lends perspective, and as a result, it would be incorrect to suggest that Nelson Mandela, MK and Poqo were inherently violent, because hindsight allows us to understand that the nature of the struggle in which they were engaged made ‘violence’ necessary.

A deepened discourse about violence reveals that poverty is far more violent and dehumanising than the violence that Ramaphosa was condemning this week. Upon closer inspection, Ramaphosa would be empowered if someone were to teach him that protests offer some hope for change, no matter how small, while doing nothing launches people deeper and deeper into poverty and repression. These are the difficult decisions that many had to make then and now. Poverty is the highest form of violence – it imputes indignity, it kills, and recreates itself as it transmutes into different forms between generations. The violence of poverty is evidenced in its ability to dehumanise people by stealing from them their humanity and their capability to lead a full lifestyle. This is a sort of violence that is hardly spoken about, because in a capitalist society, the only violence that is heeded is one that disturbs profit maximisation and the accumulation of private property.

Whitewashing protest

Protesters are not looting because it is fun, protest is not pretty, and it comes at great personal risk to the protesters and their families. To invoke a Fanonian expression: “When we revolt it’s not for a particular culture. We revolt simply because, for many reasons, we can no longer breathe.” People engage in protest action because the South African government protects capitalist structures over its people and has perpetuated a hungry society. People are hungry for resources, real empowerment, education, and economic freedom. To label their actions as illegitimate glosses over their pain like it is meaningless and it whitewashes protest, thus negating our own protest history.

President Ramaphosa’s discrediting of these actions also further criminalises the actions of what has been a patient citizenry that had to grapple with staggering unemployment, with the youth feeling the biggest brunt at 73,3% unemployment. When President Ramaphosa painted the protestors in this light, he also reinforced a dangerous anti-black, anti-poor sentiment which Steve Biko referred to as ‘Swart Gevaar’, which translates to black danger. During apartheid, it was the fear that black people would take over and threaten the safety and security of white people. Today, on social media pages and in the president’s address it is the fear that the poor, who are still predominately black, will threaten the ‘peace and stability’ of the minority middle class and elite through their protest action.

No peace while poverty prevails

The reality is that there is no peace and security while poverty prevails, and to restore stability without dismantling the capitalism system that brought us colonialism and apartheid, is to damn the majority back into poverty. These violent events will continue to take place and will become more and more violent with every passing moment if poverty is not eradicated as a matter of urgency.

News Archive

UFS Communication and Brand Management receives two prestigious international awards

2015-07-07

Lelanie de Wet, Lacea Loader and Leonie Bolleurs

The Department of Communication and Brand Management at the University of the Free State (UFS) received two of the six Gold Quill Awards – that were awarded to South African companies and institutions - at the International Association of Business Communicator’s (IABC) Excellence Gala ceremony in San Francisco, US on 15 June 2015.

The awards ceremony formed part of the 2015 IABC World Conference, which took place from 14-17 June 2015. The department received a Gold Quill Excellence Award for its social media campaign, UFS #FaceOfFacebook and a Gold Quill Merit Award for the B Safe Take Action campaign.

From the 15 countries that entered, a total of 120 Gold Quill Excellence awards and 189 Gold Quill Merit awards were awarded. Other South African award winners included Barclays Africa Group Limited, Mediclinic and the Cape Peninsula University of Technology (CPUT).

This is the second year in a row that the UFS has been recognised by the IABC for its communication projects. In 2014, the department was awarded the Jake Wittmer Research Award for a Stakeholder Perception Audit conducted in February 2014. The audit was considered – by the IABC - as one of the best breakthrough strategies used by a university to measure the perceptions of its stakeholders.This made the UFS the first tertiary institution in Africa to receive the research award. The stakeholder perception audit also received an Africa Gold Quill in 2014.

"Being recognised by a global association such as the IABC for the second time, is a great honour and I am very proud of what my colleagues have achieved by entering the two campaigns. Winning the awards is a true indication of what can be done when a team of expert communicators is committed towards engaging their target audiences with campaigns that speak of quality and innovation. The fact that the UFS is one of only two tertiary education institutions in the country to receive these prestigious awards, makes it even more special," said Lacea Loader, Director: Communication and Brand Management at the UFS.

IABC World and Africa conferences 2015

The IABC is a global membership association with a network of 12 000 members in more than 80 countries, representing many of the Global Fortune 500 companies. It serves professionals in the field of business communication, bringing together the profession’s collective disciplines.

With the theme: Changing landscape: Informing the future, the 2015 world conference was attended by over 1 200 delegates from across the world. Delegates were offered an opportunity for learning, discovering, and connecting. Loader also made a presentation entitled ‘Award-winning measurement endorses sound reputation management strategy’ at the world conference.

The department will also be receiving two Africa Gold Quill Awards from the Africa chapter of the IABC for the same campaigns on 30 July 2015 in Johannesburg.

UFS #FaceOfFacebook Campaign

The university received a Gold Quill Excellence Award for its social media campaign, UFS #FaceOfFacebook. This initiative originated in the university’s commitment to its Human Project, which sets the standard for good behaviour and care.

Lelanie de Wet, Manager: Social Media and Website Content and project leader of UFS #FaceOfFacebook, said the project was born from the need to communicate with students. Thus a virtual friend, #FaceOfFacebook, was created. “Yearly auditions are being held to choose the new face representing the UFS on Facebook. Short video clips of the #FaceOfFacebook – whether it is attending events or communicating important messages - are posted on the UFS Facebook page. The successful candidate holds the title #FaceOfFacebook for 12 months.

“When I look at a campaign such as #FaceOfFacebook, from the time it took its first tentative steps in 2013, and see how it inspired staff and students alike, my heart swells with pride. Often you can see the impact you have made only in retrospect. The ripples you send into the world will inevitably create waves,” she said.

B Safe Take Action Campaign

The B Safe Take Action campaign of the university received a Gold Quill Merit award from the IABC.

The campaign was activated in September 2013. “It targeted on- and off-campus students and staff, aiming to create social ownership of personal safety, and to raise awareness of the safety measures put in place by the university,” said Leonie Bolleurs, Manager: Internal Communication and project manager of the campaign.

The campaign looked at a number of safety aspects, focusing not only on crime but also on being safe from road accidents and stress/burnout.

It is the second time this year that the BSafe campaign has been recognised for its innovative strategy. Earlier this year it received a PRISM Award (Gold) from the Public Relations Institute of Southern Africa (PRISA). The annual PRISM Awards are about recognising and celebrating great public relations campaigns.

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