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15 June 2021 | Story Dr Nitha Ramnath

Prof Francis Petersen, Rector and Vice-Chancellor of the University of Free State, South Africa, invites us to rethink our relationship with the world in a series of ‘Courageous Conversations’ on the theme of ‘The Global Citizen’.

Prof Petersen argues that COVID-19 has been a powerful ‘disruptor’ - it has given us a stark reminder of the need to rethink our identity, of where we belong, our ‘normative’ view of citizenship – if we want to secure long-term survival of our civilisation and the environments which support it.

Powerful voices from public life, intellectuals, public interest and business leaders, academics, naturalists, religious leaders, astrophysicists, economists, and ecologists, and others, will be invited to share and debate their views.

Global Citizen courageous conversation launch
In partnership with the South African Chamber of Commerce based in the United Kingdom, the series launched on 26 May 2021, in a discussion with Prof Petersen on the concept and context of his thinking and how the series will roll out.

If you were unable to join the webinar you can watch the replay on YouTube, or visit the South African Chamber of Commerce website where you'll find recordings of previous webinars.

Join our next Global Citizen conversation on 17 June 2021 with a discussion led by the Chancellor of the University of Free State, Prof Bonang Francis Mohale, a published author and respected business leader who has held chairmanships and directorships at some of South Africa’s top companies, on how we educate for Global Citizenship.

Educating a ‘Global Citizen’ – June 17, 2021 15:00 SAST
We have pleasure in inviting you to the United Kingdom - South African Chamber of Commerce’s next ‘courageous conversation’ with University of Free State Rector and Vice-Chancellor Prof Francis Petersen in his series debating ‘The Global Citizen’.  

Eminent South African business leader and UFS Chancellor, Prof Bonang Mohale, will join Prof Petersen to unwrap the role universities can play in creating a ‘Global Citizen’ mindset to effect material change in a constantly evolving and turbulent international world.  

How do universities produce research, and graduate alumni who go out into the  world, to drive and reflect the bedrock value of Global Citizenship namely that of mutual respect, for others, for all creatures, and the environment which sustains us all?

A university education can be a powerful way to push the ‘reset’ button on the baggage of upbringing and our histories - personal, cultural, national, racial – which shape our world view.  

Universities can promote informed self-reflection, curiosity, and tolerance as a driving force in how we shape our realities, understand our prejudices, promote tolerance, and animate life in a better world.  Prof Petersen and Prof Mohale will reflect on how universities can accelerate and respond with greater agility to this challenge.

Kindly RSVP for the event.

 

 

News Archive

A brand-new image for historic University of the Free State
2011-01-19

Prof. Jonathan Jansen, Vice-Chancellor and Rector, and Prof. Teuns Verschoor, Vice-Rector of Institutional Affairs, during the media conference to launch the new brand.
- Photo: Hannes Pieterse

A new chapter was written in the history of the University of the Free State (UFS) on Thursday, 27 January 2011 when it launched its revitalised brand image. 

The brand evolution has resulted in the adoption of two primary brands to engage with its stakeholders – an evolved academic crest and a new marketing brand for the institution’s offerings and services. 
 
The university, which recently won the World Universities’ Forum award for academic excellence and institutional transformation, was founded in 1904 as a dynamic learning environment where academic excellence and the development of leadership qualities are long-standing traditions. These values are the backbone of the university and the foundation of the new brand as it seeks to adapt to the changing needs of society, without sacrificing its rich history and heritage. 
 
The process of revitalising and creating a renewed image of the UFS, spearheaded by the university’s inspirational leader, Prof. Jonathan Jansen, started in February 2010 and involved a comprehensive and consultative process to understand the deep insights that underpin the fabric of the institution among its key stakeholders. 
 
“We engaged in one of the most expansive and intensive process of consultations with staff, alumni, senate, council and other stakeholders to determine how and in what ways our brand could signal a more inclusive and forward-looking vision that captured the spirit and essence of the new country and a transforming university,” says Prof. Jansen.
 
The new brand is anchored in the university’s renewed motto “In Veritate Sapientiae Lux” (In Truth is the Light of Wisdom), which has been evolved to embrace the diversity of the community the university without losing its essence. As Judge Ian van der Merwe, Chairperson of the UFS Councilnoted,the motto retains concepts with which not only Christians can identify, but which also accommodate all the different viewpoints of the UFS’s diverse students and staff. Hereby a feeling of unity and belonging is promoted.”
 
The new brand identity was developed by the country’s foremost academic branding authority, the Brand Leadership Group. “We worked with the university to develop a brand that reflects an inclusive, forward-thinking truly South African university in tune with its changing environment which embraces its past, present and signals the future,” says Thebe Ikalafeng, founder of Brand Leadership Group.
 
The new brand has found resonance with the various university stakeholders. “The end product is excellent,” commented Mr Naudé de Klerk, Chairperson of Kovsie Alumni. “It represents a history of hope, excellence, innovation and transformation. Above all, it represents a leap of faith, which extends from a humble beginning in 1904 to the strong and vital academic institution it is today.”
 
Finally, where it matters, the new brand also gets the students’ vote. “Our new brand illustrates and communicates to the rest of the world the message that we as the University of the Free State refuse to be tied down to the failures of the past, but instead confidently sprint forward to the successes of tomorrow,” says Modieyi Motholo, Chairperson of the university’s Interim Student Committee.
 
 
 

Media Release
27 January 2011
Issued by: Lacea Loader
Director: Strategic Communication (actg)
Tel: 051 401 2584
Cell: 083 645 2454
E-mail: news@ufs.ac.za
 
 

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