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15 June 2021 | Story Dr Nitha Ramnath

Prof Francis Petersen, Rector and Vice-Chancellor of the University of Free State, South Africa, invites us to rethink our relationship with the world in a series of ‘Courageous Conversations’ on the theme of ‘The Global Citizen’.

Prof Petersen argues that COVID-19 has been a powerful ‘disruptor’ - it has given us a stark reminder of the need to rethink our identity, of where we belong, our ‘normative’ view of citizenship – if we want to secure long-term survival of our civilisation and the environments which support it.

Powerful voices from public life, intellectuals, public interest and business leaders, academics, naturalists, religious leaders, astrophysicists, economists, and ecologists, and others, will be invited to share and debate their views.

Global Citizen courageous conversation launch
In partnership with the South African Chamber of Commerce based in the United Kingdom, the series launched on 26 May 2021, in a discussion with Prof Petersen on the concept and context of his thinking and how the series will roll out.

If you were unable to join the webinar you can watch the replay on YouTube, or visit the South African Chamber of Commerce website where you'll find recordings of previous webinars.

Join our next Global Citizen conversation on 17 June 2021 with a discussion led by the Chancellor of the University of Free State, Prof Bonang Francis Mohale, a published author and respected business leader who has held chairmanships and directorships at some of South Africa’s top companies, on how we educate for Global Citizenship.

Educating a ‘Global Citizen’ – June 17, 2021 15:00 SAST
We have pleasure in inviting you to the United Kingdom - South African Chamber of Commerce’s next ‘courageous conversation’ with University of Free State Rector and Vice-Chancellor Prof Francis Petersen in his series debating ‘The Global Citizen’.  

Eminent South African business leader and UFS Chancellor, Prof Bonang Mohale, will join Prof Petersen to unwrap the role universities can play in creating a ‘Global Citizen’ mindset to effect material change in a constantly evolving and turbulent international world.  

How do universities produce research, and graduate alumni who go out into the  world, to drive and reflect the bedrock value of Global Citizenship namely that of mutual respect, for others, for all creatures, and the environment which sustains us all?

A university education can be a powerful way to push the ‘reset’ button on the baggage of upbringing and our histories - personal, cultural, national, racial – which shape our world view.  

Universities can promote informed self-reflection, curiosity, and tolerance as a driving force in how we shape our realities, understand our prejudices, promote tolerance, and animate life in a better world.  Prof Petersen and Prof Mohale will reflect on how universities can accelerate and respond with greater agility to this challenge.

Kindly RSVP for the event.

 

 

News Archive

Dying of consumption: Studying ‘othering’ and resistance in pop culture
2014-10-31

 

 

The Centre for Africa Studies (CAS) at the UFS – under the project leadership of Prof Heidi Hudson (CAS Director) – conceptualised an interdisciplinary research project on representations of otherness and resistance.

This is in collaboration with UFS departments such as the Odeion School of Music, the Department of Drama and Theatre Arts, the Department of Fine Arts, the Jonathan Edwards Centre Africa and the Department of Afrikaans and Dutch, German and French.  

In this project, Dr Stephanie Cawood from CAS leads a sub-project on the dynamics of pop culture and consumerism. Her research unpacks and critiques pop culture representations of othering and resistance by engaging with the othering rhetoric of conspicuous consumption as well as the subversive rhetoric or culture jamming at play in various South African youth subcultures.

Consumerism has become the institutional system in which we live our daily lives. Pop culture is the result when multinational corporations take aspects of culture and turn it into commodities with high market value. In pop culture and its manifestation, consumption, marketers and savvy advertising executives have realised long ago that othering and resistance are powerful tools to artificially create empty spaces in people’s lives that can only be filled through consuming.

“The scary thing is in my opinion that everyone has become a market segment, including very young children,” says Dr Cawood.

In his 1934 book, The Theory of the Leisure Class (TLC), Thorstein Veblen coined the term conspicuous consumption to describe the conduct of the nouveau riche. He  contended that when people manage to meet their basic human requirements, any additional accumulation of wealth will no longer relate to function, but will be spent on ostentatious displays of conspicuous consumption or waste. Conspicuous consumption has evolved into invidious consumption where consumption is a mark of one’s superior social status and particularly aimed at provoking envy. The whole point is unashamed one-upmanship.  

“Think of the izikhotane or skothane cultural phenomenon where young people engage in ritualised and ostentatious consumerist waste for social prestige. This is an excellent example of invidious consumption.

“Instead of striving to become good citizens, we have become good consumers and none are more vulnerable than our youth irrespective of cultural and ethnic differences”.

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