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28 June 2021
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The announcement by President Cyril Ramaphosa on 27 June 2021 that the country will move to an adjusted Level 4 of the national lockdown for the next two weeks – as from 28 June 2021 until 11 July 2021 – was welcomed by the management of the University of the Free State (UFS).
The Senior Leadership Group (SLG) of the university met today, and
measures were implemented with immediate effect and until further notice.
The value of sport discussed by international figure
2010-03-31
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At the presentation were, from the left, front: Ms Corrie Sears, University of Nebraska; Ms Martie Nortje, Corporate Relations at the UFS; back: Dougie Heymans, KovsieSport at the UFS; and Prof. Niel Viljoen, Vice-Rector: Operations.
Photo: Leonie Bolleurs
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The University of the Free State’s (UFS) Divisions Corporate Relations and KovsieSport recently hosted the Director of Academic Marketing from the University of Nebraska in the United States of America, Corrie Sears. She conducted a presentation on “The value of sport for a university’s brand.”
According to Ms Sears, branding must be an integral part of a university’s awareness campaigns. This could help to increase attendance on sports days. Ms Sears’s presentation also left attendees with some good examples on creating the right atmosphere on the day that a sports game is played. The University of Nebraska is known for their more than 300 consecutive total sell-outs of their football games. |