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15 June 2021 | Story Nombulelo Shange | Photo Supplied
A head and sholder photograph of Nombulelo Shange in front of the UFS Main Building.
Nombulelo Shange, lecturer in the Department of Sociology, says South Africa has betrayed the dreams of the youth of 1976.

Opinion article by Nombulelo Shange, lecturer in the Department of Sociology, University of the Free State.

 

Recent Stats SA statistics that put youth unemployment at 63.30% have recently re-ignited fees must fall protests because parents are feeling the effects of the COVID-19 pandemic. Many have lost their jobs and are struggling even harder to support their children’s education and the growing costs of service delivery. These are all examples of our society’s failure to realise the hopes and dreams of the youth of 1976 who sacrificed their lives so today’s youth would not have to. The news of the Johannesburg Stock Exchange market recovering is also another example of how we have betrayed the youth who are still suffering from the socio-economic blow caused by the COVID-19 lockdown, it shows a society more concerned with capital gain over the wellbeing of the youth. When young people protest or challenge society’s contradictions they are accused of being unreasonable and spoilt and told they do not understand the economic complexities of service delivery and resource redistribution. They retreat and watch as the markets thrive in the midst of a pandemic that has exacerbated their struggles. They get painted as rude, entitled, and ungrateful when the truth is they have been more patient than anyone else

 

The youth of today is just as capable

While society undermines the youth, we forget they were victorious against the oppressive apartheid regime. They created the conditions for the freedoms we enjoy. Today’s youth is just as capable, if not more so. They show their resilience and resourcefulness by surviving in an uncaring society that is riddled with inequality and poverty. Just like the brave young people who challenged apartheid, today’s youth has it within them to address the hangover from apartheid suffered by South Africa and made worse by COVID-19. Political uprisings like the Arab Spring, which later influenced the rise of Occupy Wall Street, were sparked by smaller injustices than what the South African youth are faced with today. But our youth are still waiting patiently in the hope that our leaders will one day eventually show up for them.

The Arab Spring protests started in Tunisia in 2011, after Mohamed Bouazizi set himself on fire as a reaction to growing unemployment, corruption and poverty in Tunisia. The protests quickly spread all over the Arab world and eventually sparked global discussion and protests. At the time the Arab Spring took shape, unemployment sat at between 13.05% and 18.33% in Tunisia. South Africa’s unemployment by comparison is soaring at 32.6% and creating the most unequal country in the world, with the widest gap between the rich and the poor.

The unwillingness to address these issues disempowers the youth and society as a whole, by extension. The material conditions of the youth have been threatened. We place a lot of importance on who we are based on what we have materially. So when we don’t have we start to question ourselves, to the point of questioning our existence and sense of belonging. We see this lack of material possession as a representation of our incompleteness. And I believe that is what the pandemic has done to the youth.

 

Incompleteness in relation to blackness

In many ways it has made us feel incomplete and has added further tensions and stress to issues the youth have always been concerned with – these are problems such as access to education, healthcare, employment opportunities and the existence of systems and structures that can build their general well-being.

Bantu Biko has had a discussion around completeness which helped us to further understand the Marxist material discourse in relation to our colonial and apartheid history. Biko talks about incompleteness or the feeling of incompleteness in relation to blackness. He says when black people, especially black youth, explore their surroundings they see a lack, they see incompleteness. They look around, see their streets and find them inadequate. They look at their schools and find they are incomplete. They look around and see their homes which are often inadequate, and look at their playgrounds which are in poor condition.

As they gradually move out of their neighbourhoods, they see a shift when they enter white neighbourhoods. Suddenly the schools are beautiful, ivory towers of knowledge. People’s homes are beautiful and welcoming. Playgrounds are well-looked-after with resources that you don’t find in black communities. Even the way that structures and systems function is efficient.

What then happens is that the black individual, black community and the black youth, by extension, conclude that blackness is incomplete. If our schools, homes, streets, playgrounds, hospitals and the structures in our communities are not functioning as they should. Then something is wrong with them. And by extension because the structures belong to us, then there is something wrong or incomplete with blackness.

Well-run, well-functioning, complete and adequate white neighbourhoods and systems lead one to conclude that whiteness is associated with goodness and completeness. When we start to question our completeness we are questioning our humanity, sense of belonging and our very existence. This is dangerous. I think this is one of the biggest challenges for the youth and is reinforced by our colonial and apartheid history and a failed revolution that has done little to address socio-economic issues.

 

The youth have always led the struggle

Any revolutionary action throughout history and across the world has always had the youth at the heart of the struggle, leading that struggle. This also includes our own apartheid struggle, not just the Soweto uprising of 1976. When the apartheid system had dealt with the elders and leaders of the revolution by imprisoning them, killing them and banishing them into exile, the youth were left behind to ensure the victory of the revolution. Even the Arab Spring protests were led by the youth. The current discourse on the climate crisis is being championed by the youth while sluggish ageing leaders debate whether a crisis even exists. If we are to be victorious over the struggles caused by COVID-19, youth empowerment and engagement should be at the centre of these interventions. Youth leadership in all industries and structures is crucial. Support of youth innovations and entrepreneurship will not only end poverty, but has the potential to launch South Africa into the continent and beyond.

News Archive

Kovsies proud of a gold PRISM Award for safety campaign
2015-05-05

Stefan Lotter, Leonie Bolleurs and Lacea Loader. All three are from the Departement of Communication and Brand Management at the UFS.
Photo: Hannes Pieterse

The University of the Free State, takes pride in the gold PRISM Award (from the Public Relations Institute of Southern Africa) for the B Safe Take Action safety campaign that has been rolled out on the campus since 2013 by the Department of Communication and Brand Management.

The campaign earned the Von H Brand Provocateur gold award in the internal communication category.

“The UFS is the only tertiary institution to receive a gold award. The award is a great honour for the department, considering the cream of South African public relations took part in the competition, and the standard was naturally very high. It was also a feather in the cap for us that the uniqueness of the campaign received national recognition from our peers in this manner, said Ms Lacea Loader, Director: Communication and Brand Management at the UFS.

The university is responsible for about 32 000 students and 4 000 members of staff on its three campuses: the Bloemfontein and South Campuses in Bloemfontein and the Qwaqwa Campus in the Eastern Free State. It is of cardinal importance for the university that its students, staff, and assets are safe.

Apart from safety measures that have been implemented by the UFS Protection Services, the B Safe Take Action campaign has also been rolled out on the three campuses of the UFS. The campaign supports the safety strategy of the university. It is aimed at developing a culture of safety awareness in students and staff alike. The purpose of the campaign is for staff and students to take ownership of their own safety. In addition, it creates awareness of the safety measures that are in place at the UFS.

The campaign has been rolled out on various communication platforms. These include placards, pamphlets, lamp-post advertisements, an advertisement board, emails, and messages on student communication portals such as Blackboard, the UFS web and intranet, social media, information boards in the campus parking areas and on the pedestrian walkways as well as messages on refuse bins around the campus. “The fact that a variety of communication platforms has been deployed, the striking design and character of the messages, and the number of target audiences that have been reached further contributed to the success of the campaign,” said Ms Loader,

The campaign also received a merit award from the International Association for Business Communication (IABC). The award will be presented on 15 June 2015 in San Francisco, USA.

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