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25 June 2021 | Story Xolisa Mnukwa | Photo Supplied
UFS Food Environment Office - Improving student well-being through collaborative food provisioning initiatives.

Food insecurity plagues students across universities worldwide, and the University of the Free State (UFS) is not exempt from this plight, with research findings indicating that more than 64% of students at the university go through periods of hunger each year.

In conjunction with national Youth Month this year, the UFS reflects on the initiatives established by the university to address food insecurity across the Bloemfontein, South, and Qwaqwa campuses to help care for and support young people for the duration of their academic careers.

UFS Food Environment Office 

Annelize Visagie from the Division of Student Affairs (DSA), who is heading the Food Environment Office at the UFS, stated that a Memorandum of Understanding (MOU) was signed with Tiger Brands and Gift of the Givers last year to sponsor food parcels to students who do not have bursaries every month. Visagie further explained that UFS staff members are working hard to implement initiatives and obtain sponsorships – such as the one with Tiger Brands and Gift of the Givers – as well as food donations to ensure that students do not go hungry.

In a study that Visagie conducted in 2019 with first-year students as the focus, it was found that academic performance declines and coping mechanisms increase as the severity of food insecurity increases.

“Students use different coping mechanisms, with an alarming 40,6% of them resorting to fasting as an excuse to friends for not having food. Sixty percent of them skip meals because they do not have enough money, and 43,2% of them are too embarrassed to ask for help,” explained Visagie. 

 Various factors contribute to this scenario, with the main reason being that most students come from impoverished economic and social circumstances. This suggests that although students may receive NSFAS funding or any other bursary, it is not a guarantee that they are food secure.

UFS Food Insecurity Support initiatives

There are many students who lack adequate financial support to sustain them through their academic careers at university. 

The UFS No Student Hungry (NSH) Programme under the UFS Division of Student Affairs (DSA) provides students in need with modest food allowances and daily access to one balanced meal. Students are selected in terms of financial need, participation in student life, and a commitment to giving back to the community. The programme allows students to focus on their studies without worrying about their next meal – increasing their chances to excel academically and ultimately obtain their degrees. 

According to Dr WP Wahl, Head of Student Life in the DSA, the division encourages innovation to meet the challenges of food insecurity and malnutrition among students. Several student volunteers and student governance structures are collaborating with the DSA on various initiatives. 

Students from residences and other student communities have planted vegetable gardens on the Bloemfontein Campus with the assistance of KovsieACT and the Faculty of Natural and Agricultural Sciences, where students and staff continuously harvest and distribute vegetables to needy students on a weekly basis.  The construction of these gardens was financed by a collaboration with Tiger Brands and Siyakhana Food Gardens, who have assisted with the training of students and consultation throughout the project.

The continuation of the food parcel project and other support initiatives facilitated by the Food Environment Office thrive through collaborations with businesses, NPOs, UFS students, and DSA staff to address food insecurity and malnutrition among students. Staff and students are encouraged to contribute by also collecting non-perishable food items for the UFS Food Environment Office.

To apply for support, or to contribute, contact the Food Environment Office or Annelize Visagie

News Archive

Code-switching, tokenism and consumerism in print advertising
2014-10-27

Code-switching, linguistic tokenism and modern consumerism in contemporary South African print advertising. This is the current research focus of two lecturers from the Faculty of the Humanities at the UFS, Prof Angelique van Niekerk and Dr Thinus Conradie.

The act of switching between two or more languages is replete with socio-cultural meaning, and can be deployed to advance numerous communicative strategies, including attempts at signalling cultural familiarity and group affiliation (Chung 2006).

For advertising purposes, Fairclough’s (1989) seminal work on the ideological functions of language remark on the usefulness of code-switching as a means of fostering an advertiser-audience relationship that is conducive to persuasion. In advertising, code-switching is a valuable means with which a brand may be invested with a range of positive associations. In English-dominated media, these associations derive from pre-existing connotations that target audiences already hold for a particular (non-English) language. Where exclusivity and taste, for example, are associated with a particular European language (such as French), advertising may use this languages to invest the advertised brand with a sense of exclusivity and taste.

In addition, empirical experiments with sample audiences (in the field of consumer research) suggest that switching from English to the first language of the target audience, is liable to yield positive results in terms of purchase intentions (Bishop and Peterson 2011). This effect is enhanced under the influence of modern consumerism, in which consumption is linked to the performance of identity and ‘[b]rands are more than just products; they are statements of affiliation and belonging’ (Ngwenya 2011, 2; cf. Nuttall 2004; Jones 2013).

In South African print magazines, where the hegemony of English remains largely uncontested, incorporating components of indigenous languages and Afrikaans may similarly be exploited for commercial ends. Our analysis suggests that the most prevalent form of code-switching from English to indigenous South African languages represents what we have coded as linguistic tokenism. That is, in comparison with the more expansive use of both Afrikaans and foreign languages (such as French), code-switching is used in a more limited manner, and mainly to presuppose community and solidarity with first-language speakers of indigenous languages. In cases of English-to-Afrikaans code-switching, our findings echo the trends observed for languages such as French and German. That is, the language is exploited for pre-existing associations. However, in contrast with French (often associated with prestige) and German (often associated with technical precision), Afrikaans is used to invoke cultural stereotypes, notably a self-satirical celebration of Afrikaner backwardness and/or lack of refinement that is often interpolated with hyper-masculinity.

References


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