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17 June 2021 | Story Xolisa Mnukwa | Photo Supplied
CUADS: Recognised for its efforts in human reconciliation within higher education spaces by creating and providing opportunities for students with disabilities to thrive academically.

In commemoration of Youth Month 2021, the South African government zooms in to uncover opportunities available to the South African youth, drawing more young people into the economy, and initiating various youth development and empowerment initiatives to support young people.

In line with this, the University of the Free State (UFS) Centre for Universal Access and Disability Support (CUADS) has established and implemented a number of technological and academic support measures to humanise the experiences of students with disabilities at the UFS, encouraging universal access and academic success for all students.  The ultimate aim is to have young people with disabilities employed in order to participate in the economy of South Africa.

CUADS continues the mission established when the department first opened: to become a higher-education institution support service recognised for its efforts in human reconciliation by creating and providing opportunities for students with disabilities to ultimately achieve academically, and to have an institutional culture of embracing and welcoming persons with disabilities on all three campuses of the UFS.

According to Martie Miranda, Assistant Director of CUADS and chair of the Higher and Further Education Disability Services Association, CUADS is monumental in its ability to accommodate the specific needs of students with sensory, physical, and learning disabilities, and has inspired other South African universities to enhance the qualities of their services by adapting their strategic visions to that of CUADS, which aims to operationalise and cater for the core needs of students through the UFS Integrated Transformation Plan (ITP), founded on the Strategic Policy Framework on Disability for the post-education and training sector. 

The UFS ITP assists in addressing physical barriers (accessibility to and within buildings, e.g., ramps, doorways, services, and information), attitudinal barriers (communication access, awareness and advocacy, integrated programmes to mix and learn between peers), and structural barriers (policies, flexible service delivery, and employment practices).

CUADS, in line with the UFS Division of Student Affairs (DSA), prioritises student success and plans to maintain continuous engagement with students (on an individual basis, but also per disability category) to continue the support needed to ensure student success.


News Archive

UFS appoints advertising agencies
2005-08-19

The University of the Free State (UFS) has awarded its marketing and communication account to a unique joint venture between two advertising agencies.

The agencies involved are the Durban-based TBWA and the Bloemfontein-based agency called C-squared (which stands for Consumer Connectedness).

According to the UFS Director of Marketing, Dr Ivan van Rooyen, the idea of a joint venture came about after a rigorous selection process during which both agencies were short-listed.

“The UFS recognised the synergies that could be developed by having an established agency working together with an emerging agency, which at the same time advances black economic empowerment in the Free State,” Dr van Rooyen said.

He said the UFS was keen to increase awareness locally and nationally about the UFS as a quality institution of higher learning in a very competitive market. The two agencies, he said, are well placed to assist the UFS in achieving this objective.
 
Mr Ben Moseme, chief executive of C-squared, said his agency looked forward to working on the UFS account with TBWA.

Mr Daryl Bennewith of TBWA in Durban says the agency is excited about the opportunity of developing the UFS brand and positioning it for the future.

“We are passionate about the role communication can play in changing perceptions and establishing the UFS as the benchmark for all higher education institutions embracing the challenges of transformation,” Mr Bennewith said.

Media release

Issued by:  Lacea Loader
   Media Representative
   Tel:  (051) 401-2584
   Cell:  083 645 2454
   E-mail:  loaderl.stg@mail.uovs.ac.za

18 August 2005
 

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