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17 June 2021 | Story Xolisa Mnukwa | Photo Supplied
CUADS: Recognised for its efforts in human reconciliation within higher education spaces by creating and providing opportunities for students with disabilities to thrive academically.

In commemoration of Youth Month 2021, the South African government zooms in to uncover opportunities available to the South African youth, drawing more young people into the economy, and initiating various youth development and empowerment initiatives to support young people.

In line with this, the University of the Free State (UFS) Centre for Universal Access and Disability Support (CUADS) has established and implemented a number of technological and academic support measures to humanise the experiences of students with disabilities at the UFS, encouraging universal access and academic success for all students.  The ultimate aim is to have young people with disabilities employed in order to participate in the economy of South Africa.

CUADS continues the mission established when the department first opened: to become a higher-education institution support service recognised for its efforts in human reconciliation by creating and providing opportunities for students with disabilities to ultimately achieve academically, and to have an institutional culture of embracing and welcoming persons with disabilities on all three campuses of the UFS.

According to Martie Miranda, Assistant Director of CUADS and chair of the Higher and Further Education Disability Services Association, CUADS is monumental in its ability to accommodate the specific needs of students with sensory, physical, and learning disabilities, and has inspired other South African universities to enhance the qualities of their services by adapting their strategic visions to that of CUADS, which aims to operationalise and cater for the core needs of students through the UFS Integrated Transformation Plan (ITP), founded on the Strategic Policy Framework on Disability for the post-education and training sector. 

The UFS ITP assists in addressing physical barriers (accessibility to and within buildings, e.g., ramps, doorways, services, and information), attitudinal barriers (communication access, awareness and advocacy, integrated programmes to mix and learn between peers), and structural barriers (policies, flexible service delivery, and employment practices).

CUADS, in line with the UFS Division of Student Affairs (DSA), prioritises student success and plans to maintain continuous engagement with students (on an individual basis, but also per disability category) to continue the support needed to ensure student success.


News Archive

UFS Communication and Brand Management Department once again honoured for ground-breaking communication work
2016-04-29

Description: Martie en Leonie award Tags: Martie en Leonie award

The UFS was announced as winner in the internal communication category of the African Excellence Award after entering the B Safe Take Action campaign. The university also received a Gold Award at the 2016 PRISM Awards. Here are Martie Nortjé, Assistant Director: Communication and Brand Management, and Leonie Bolleurs, Assistant Director: Internal Communication, from the University of the Free State.
Photo: Hannes Pieterse

Within a week, the Department of Communication and Brand Management at the University of the Free State brought home two gold awards. In April this year, the department was announced as winner in the Internal Communication Category of the African Excellence Awards for the B Safe Take Action campaign. They also received Gold at the 2016 PRISM Awards for the KovsieGear entry.
 
PRISM Award for the UFS KovsieGear shop
 
Martie Nortjé, Assistant Director: Branding and Merchandise, attended the PRISM Award function in Johannesburg where she received the Gold award for the UFS KovsieGear shop for the best entry in the corporate communication category. This is the second consecutive year that the department received Gold at the PRISM Awards. Last year, the department received Gold for the B Safe Take Action campaign.
 
The idea for a university-owned shop was initiated in 2013. Launched in January 2014, KovsieGear is used to strengthen the brand and creating a sense of ownership among all stakeholders. The KovsieGear team is grateful for the continuous support of staff and students, as well as alumni.
 
The PRISM awards of the Public Relations Institute of Southern Africa (PRISA) are Africa’s most sought-after award in the public relations industry, and are presented to public relations and communication professionals who have incorporated strategy, creativity, and professionalism successfully into public relations and communication programmes and strategies, showcasing a successful public relations campaign.
 
African Excellence Award for B Safe Take Action Campaign
 
The B Safe Take Action campaign also received an award recently at a gala event hosted by the African Excellence Awards in Cape Town. Leonie Bolleurs, Project Manager of the B Safe Take Action campaign, received the award on behalf of the university.
 
It is of cardinal importance for the university that its students, staff, and assets are safe. Once again, this award demonstrates that the university is serious about the safety of its staff and students. This is especially so, since it is the objective of the campaign to develop a culture of safety awareness in students and staff alike.
 
The hosts of the African Excellence Awards are The Communication Director, the magazine for Corporate Communications and Public Relations (PR) in Europe, which enjoys worldwide distribution. According to Rudolf Hetzel, Chairman of the jury and publisher of The Communication Director, the African Excellence Awards are an opportunity for all those working in the field of PR and communications throughout Africa to come together, and honour ground-breaking communication campaigns and projects.
 
Quality work
 
“I am extremely proud of the Communication and Brand Management team for performing excellently once again in national and continental awards programmes. The awards are a good benchmark for the quality and standard of the work we produce,” said Lacea Loader, Director of the Department of Communication and Brand Management.  
 
In the past two years, the department also received other awards for their work. This include:
-    UFS #FaceOfFacebook campaign received a Gold Quill Excellence Award from the International Association for Business Communicators (IABC), both internationally and in the Africa region.
-    B Safe Take Action campaign received a Gold Quill Merit Award from the IABC, both internationally and in the Africa region.
-    UFS #FaceOfFacebook campaign received a Bronze Stevie Award from the International Business Awards (IBA).
-    B Safe Take Action campaign received a Bronze Stevie Award from the IBA.
-    #UFStoday Facebook campaign received a Merit Award from Marketing Advancement Communication in Education (MACE).
-    The NSFAS awareness campaign received a Merit Award from MACE.
 

 

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