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Agreement between UFS rectorate and Institutional Student Representative Council (ISRC) on 16 March 2021

16 March 2021 | Story Lacea Loader

UPDATE: 16 March 2021 at 20:37

During a meeting between members of the Rectorate and representatives of the Institutional Student Representative Council (ISRC) on 15 and 16 March 2021, the following was agreed upon:

1. SUSPENSION OF THE ACADEMIC PROGRAMME

All academic activities have been suspended on all UFS campuses from 17 to 22 March 2021. No online/face-to-face lectures/tests/assignments will take place until 23 March 2021, and the full academic programme will resume on this date.

This decision will allow the university management an opportunity to address outstanding matters regarding the admission of senior undergraduate students.

2. FACE-TO-FACE REGISTRATION

Any senior undergraduate and first-year student who is unable to register successfully online, can do so on the Bloemfontein and Qwaqwa Campuses from 17 to 19 March 2021.

► Registration stations:

Bloemfontein Campus:

- Examination Centre (EXR)

Qwaqwa Campus:

- Faculty of Education: Mandela Hall
- Faculty of the Humanities: E0013 + 14
- Faculty of Economic and Management Sciences: E009 + 10 – EMS
- Faculty of Natural and Agricultural Sciences: Fulufhelo Gazelle

► Operating times on both campuses:

17 March 2021: 13:00-15:00
18 and 19 March 2021: 8:00-15:00

The following must be noted:

Senior undergraduate students must be in possession of a valid student card (previous year) and will be allowed to enter the campuses without an access permit in order to register.

First-year students must be in possession of a firm offer from the UFS in order to register – no campus access permit is needed.

3. NUMBER OF STUDENTS ON CAMPUSES

The university management is aware of the challenges that some students are experiencing with the continuation of their studies off campus in terms of, for instance, access to campus facilities and connectivity.

It is, however, important to take note that the institution is obliged to adhere to national regulations linked to Level 1 of the national lockdown, also taking into account the university’s teaching and learning approach, as well as the capacity to adhere to physical distancing protocols.

The university management will continue with the return of students to the campuses in a responsible way, as the safety, health, and well-being of students and staff remain the key priorities.

With this in mind, the university will reconsider its blended learning arrangements for 2021 to allow more students to return to campus within the parameters of the national lockdown regulations. These arrangements will be communicated to students soon.

4. ACADEMICALLY ELIGIBLE STUDENTS

The university will compile a list of students who have outstanding debt and who are still awaiting funding confirmation from NSFAS. Confirmation will be provided before midnight on 16 March 2021 if these students can register provisionally without payment of the first amount.

5. MEAL ALLOWANCES

The payment of meal allowances for NSFAS students will be implemented by the end of March 2021. It should be noted that NSFAS is only expected to transfer funds in April, but the UFS will lay out the funds for food allowances in the meantime.

6. ACADEMIC EXCLUSION

During the meetings on 15 and 16 March 2021, the ISRC tabled the matter regarding students who are academically excluded for the 2021 academic year. This matter is being addressed by the university management and engagement in this regard will continue.

7. VICTIMISATION OF STUDENTS BY PRIVATE SECURITY

During the meetings on 15 and 16 March 2021, the ISRC tabled the matter regarding students being victimised, harassed, and assaulted by private security.

The ISRC will submit more information, after which the allegations will be investigated.

Released by:
Lacea Loader (Director: Communication and Marketing)
Telephone: +27 51 401 2584 | +27 83 645 2454
Email: news@ufs.ac.za | loaderl@ufs.ac.za
Fax: +27 51 444 6393

News Archive

Code-switching, tokenism and consumerism in print advertising

2014-10-27

Code-switching, linguistic tokenism and modern consumerism in contemporary South African print advertising. This is the current research focus of two lecturers from the Faculty of the Humanities at the UFS, Prof Angelique van Niekerk and Dr Thinus Conradie.

The act of switching between two or more languages is replete with socio-cultural meaning, and can be deployed to advance numerous communicative strategies, including attempts at signalling cultural familiarity and group affiliation (Chung 2006).

For advertising purposes, Fairclough’s (1989) seminal work on the ideological functions of language remark on the usefulness of code-switching as a means of fostering an advertiser-audience relationship that is conducive to persuasion. In advertising, code-switching is a valuable means with which a brand may be invested with a range of positive associations. In English-dominated media, these associations derive from pre-existing connotations that target audiences already hold for a particular (non-English) language. Where exclusivity and taste, for example, are associated with a particular European language (such as French), advertising may use this languages to invest the advertised brand with a sense of exclusivity and taste.

In addition, empirical experiments with sample audiences (in the field of consumer research) suggest that switching from English to the first language of the target audience, is liable to yield positive results in terms of purchase intentions (Bishop and Peterson 2011). This effect is enhanced under the influence of modern consumerism, in which consumption is linked to the performance of identity and ‘[b]rands are more than just products; they are statements of affiliation and belonging’ (Ngwenya 2011, 2; cf. Nuttall 2004; Jones 2013).

In South African print magazines, where the hegemony of English remains largely uncontested, incorporating components of indigenous languages and Afrikaans may similarly be exploited for commercial ends. Our analysis suggests that the most prevalent form of code-switching from English to indigenous South African languages represents what we have coded as linguistic tokenism. That is, in comparison with the more expansive use of both Afrikaans and foreign languages (such as French), code-switching is used in a more limited manner, and mainly to presuppose community and solidarity with first-language speakers of indigenous languages. In cases of English-to-Afrikaans code-switching, our findings echo the trends observed for languages such as French and German. That is, the language is exploited for pre-existing associations. However, in contrast with French (often associated with prestige) and German (often associated with technical precision), Afrikaans is used to invoke cultural stereotypes, notably a self-satirical celebration of Afrikaner backwardness and/or lack of refinement that is often interpolated with hyper-masculinity.

References

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