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23 March 2021 | Story Mbali Moiketsi
International Mother Language Day

The Office for International Affairs recently celebrated International Language Day.  This year, we invited all faculties to submit the names of people who would be willing to contribute video clips to educate us about their mother tongue.  The videos submitted were from diverse academic staff members and postdoctoral fellows currently based in different parts of the world.  Extensive research has created this edutainment video, featuring famous language quotes, indigenous languages across the African continent, and business languages used across the African continent. Some of the indigenous languages on the African continent are fading away, caused by colonial influence.

Fun facts:
From 1994 to 2013, South Africa was in the Guinness Book of World Records for most official languages.  These are Afrikaans, English, Ndebele, Sepedi, Sesotho, Swati, Tsonga, Tswana, Venda, Xhosa, and Zulu.

Since the adoption of the 2013 Constitution, Zimbabwe now holds this title with 16 official languages, namely Chewa, Chibarwe, English, Kalanga, Koisan, Nambya, Ndau, Ndebele, Shangani, Shona, Sign Language, Sotho, Tonga, Tswana, Venda, and Xhosa. Zimbabwe therefore now holds the Guinness World Record for the country with the largest number of official languages.  

Albeit the main languages in Zimbabwe are English, Shona and Ndebele, the minor languages are Chewa, Chibarwe, Kalanga, Koisan, Kunda, Lozi, Manyika, Nambya, Ndau, Nsenga, Tsonga-Shangani, Sotho, Tjwao, Tonga, Tswa, Tswana, Venda, and Xhosa.

WATCH: International Mother Language video


News Archive

UFS appoints advertising agencies
2005-08-19

The University of the Free State (UFS) has awarded its marketing and communication account to a unique joint venture between two advertising agencies.

The agencies involved are the Durban-based TBWA and the Bloemfontein-based agency called C-squared (which stands for Consumer Connectedness).

According to the UFS Director of Marketing, Dr Ivan van Rooyen, the idea of a joint venture came about after a rigorous selection process during which both agencies were short-listed.

“The UFS recognised the synergies that could be developed by having an established agency working together with an emerging agency, which at the same time advances black economic empowerment in the Free State,” Dr van Rooyen said.

He said the UFS was keen to increase awareness locally and nationally about the UFS as a quality institution of higher learning in a very competitive market. The two agencies, he said, are well placed to assist the UFS in achieving this objective.
 
Mr Ben Moseme, chief executive of C-squared, said his agency looked forward to working on the UFS account with TBWA.

Mr Daryl Bennewith of TBWA in Durban says the agency is excited about the opportunity of developing the UFS brand and positioning it for the future.

“We are passionate about the role communication can play in changing perceptions and establishing the UFS as the benchmark for all higher education institutions embracing the challenges of transformation,” Mr Bennewith said.

Media release

Issued by:  Lacea Loader
   Media Representative
   Tel:  (051) 401-2584
   Cell:  083 645 2454
   E-mail:  loaderl.stg@mail.uovs.ac.za

18 August 2005
 

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