Latest News Archive

Please select Category, Year, and then Month to display items
Previous Archive
19 March 2021 | Story Cobus van Jaarsveld

As students are returning to campus, Cobus van Jaarsveld, Assistant Director: Threat Detection, Investigations and Liaison at Protection Services, believes it is important that they ‘know’ and practise safety at the UFS:

1) Know the number of your Department of Protection Services:

• Bloemfontein Campus: +27 51 401 2911(also in cases of GBV)
• Qwaqwa Campus: +27 58 718 5032 / 5029 / 5033
• South Campus: +27 51 505 1298

Protection Services staff are the experts on campus safety, and they are able to point out the safest routes on and around campus, especially after dark. They can also assist with any safety concerns you may have.

As a student, you are smart; use your senses:
o Never let a stranger in your room or apartment
o Never walk alone after dark.

2) Know how to use alcohol

Although drinking and driving is a big NO, there are some other cardinal facts about drinking that you need to take note of:

• Never consume a drink provided by a stranger
• Never leave a drink unattended
• Never drink too much too quickly
• Always leave a party with a buddy

3) Know the basics of personal finance

You will be bombarded with offers from credit card companies, clothing stores, etc. Know how to budget. If you do not know how to budget, please contact the Student Counselling and Development office to assist you. This skill will not only make your life easier at varsity, but also once you start earning an income.

Be aware of fraud. If something looks too good to be true, it often is.

Watch your wallet. Theft or robbery is a possibility.

4) Know how to be safe on the internet

You are spending a lot of time on the internet. Unfortunately, criminals are also spending time in cyberspace with the aim of taking advantage of unsuspecting people like you. This may include cyberstalking, which may lead to emotional or physical harm, or it may result in them taking your information or money through phishing scams. Do not become a victim and ensure that you
- never use the same password twice;
- never use unsecured Wi-Fi to access private accounts;
- always use passwords that are difficult to guess;
- never reveal important information such as your banking login details to strangers calling on the phone; and
- never mention your location online.

5) Know basic self-defence

Avoid being the victim of any form of harassment or assault. Learning basic self-defence techniques will help you to protect yourself from physical attacks.

Protection Services offer self-defence classes from time to time. Make use of the opportunity and equip yourself with these self-defence techniques. Also buy yourself pepper spray, which can give you time to escape.

“Lastly, be aware of your surroundings. Walk with a purpose, without headphones, and always pay attention,” says Van Jaarsveld.



News Archive

Code-switching, tokenism and consumerism in print advertising
2014-10-27

Code-switching, linguistic tokenism and modern consumerism in contemporary South African print advertising. This is the current research focus of two lecturers from the Faculty of the Humanities at the UFS, Prof Angelique van Niekerk and Dr Thinus Conradie.

The act of switching between two or more languages is replete with socio-cultural meaning, and can be deployed to advance numerous communicative strategies, including attempts at signalling cultural familiarity and group affiliation (Chung 2006).

For advertising purposes, Fairclough’s (1989) seminal work on the ideological functions of language remark on the usefulness of code-switching as a means of fostering an advertiser-audience relationship that is conducive to persuasion. In advertising, code-switching is a valuable means with which a brand may be invested with a range of positive associations. In English-dominated media, these associations derive from pre-existing connotations that target audiences already hold for a particular (non-English) language. Where exclusivity and taste, for example, are associated with a particular European language (such as French), advertising may use this languages to invest the advertised brand with a sense of exclusivity and taste.

In addition, empirical experiments with sample audiences (in the field of consumer research) suggest that switching from English to the first language of the target audience, is liable to yield positive results in terms of purchase intentions (Bishop and Peterson 2011). This effect is enhanced under the influence of modern consumerism, in which consumption is linked to the performance of identity and ‘[b]rands are more than just products; they are statements of affiliation and belonging’ (Ngwenya 2011, 2; cf. Nuttall 2004; Jones 2013).

In South African print magazines, where the hegemony of English remains largely uncontested, incorporating components of indigenous languages and Afrikaans may similarly be exploited for commercial ends. Our analysis suggests that the most prevalent form of code-switching from English to indigenous South African languages represents what we have coded as linguistic tokenism. That is, in comparison with the more expansive use of both Afrikaans and foreign languages (such as French), code-switching is used in a more limited manner, and mainly to presuppose community and solidarity with first-language speakers of indigenous languages. In cases of English-to-Afrikaans code-switching, our findings echo the trends observed for languages such as French and German. That is, the language is exploited for pre-existing associations. However, in contrast with French (often associated with prestige) and German (often associated with technical precision), Afrikaans is used to invoke cultural stereotypes, notably a self-satirical celebration of Afrikaner backwardness and/or lack of refinement that is often interpolated with hyper-masculinity.

References


We use cookies to make interactions with our websites and services easy and meaningful. To better understand how they are used, read more about the UFS cookie policy. By continuing to use this site you are giving us your consent to do this.

Accept