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NJ van der Merwe residence renamed Lehakwe House

03 March 2021 | Story Giselle Baillie | Photo Supplied

NJ van Merwe Read More (1)_web — Residence members who led the project, included: Bohlokwa Rantja, the Residence Prime, and Transformation Committee members Nsuku Mutemela, Ofentse Motlakeng, Phindile Tjale, Madinku Mabala, Mmapopi Motshoso, Karabo Shuping, and Tagane Sekete.

The University of the Free State (UFS) Council approved and adopted Lehakwe House as the new name for the NJ van der Merwe residence on the Bloemfontein Campus. The approval on 26 November 2020 followed a lengthy process of deliberation, consultation, and public engagement that has taken place since November 2019 and is aligned with the UFS Policy on Naming and Renaming. The name-change process was initiated by the Prime and Transformation Committee of the residence, guided by the Unit for Institutional Change and Social Justice and supported by a multi-stakeholder committee representative of the residence, the Housing and Residence Affairs Office, the Department of Student Affairs, the Student Representative Council, and alumni.

Lehakwe – a precious gem

Following a lengthy evaluation process of the names submitted through a public voting and recommendation platform in July 2020, ‘Lehakwe’ – a Sesotho word referring to a ‘precious gem’ – emerged as the front runner. As many current and past members of the residence attest, this womxn’s residence has come to occupy a significant space within the hearts and minds of UFS students and the UFS community, given that its spirit has always been closely aligned with the constitutional values of dignity, equality, and freedom and with the human values of ubuntu. In this vein, the new name of ‘Lehakwe’ presents a consolidation of constitutional and university values into the day-to-day thinking, learning, living, and legacy spaces of students, as well as everyone who interacts and engages with the UFS.

News Archive

UFS appoints advertising agencies

2005-08-19

The University of the Free State (UFS) has awarded its marketing and communication account to a unique joint venture between two advertising agencies.

The agencies involved are the Durban-based TBWA and the Bloemfontein-based agency called C-squared (which stands for Consumer Connectedness).

According to the UFS Director of Marketing, Dr Ivan van Rooyen, the idea of a joint venture came about after a rigorous selection process during which both agencies were short-listed.

“The UFS recognised the synergies that could be developed by having an established agency working together with an emerging agency, which at the same time advances black economic empowerment in the Free State,” Dr van Rooyen said.

He said the UFS was keen to increase awareness locally and nationally about the UFS as a quality institution of higher learning in a very competitive market. The two agencies, he said, are well placed to assist the UFS in achieving this objective.

Mr Ben Moseme, chief executive of C-squared, said his agency looked forward to working on the UFS account with TBWA.

Mr Daryl Bennewith of TBWA in Durban says the agency is excited about the opportunity of developing the UFS brand and positioning it for the future.

“We are passionate about the role communication can play in changing perceptions and establishing the UFS as the benchmark for all higher education institutions embracing the challenges of transformation,” Mr Bennewith said.

Media release

Issued by:  Lacea Loader
   Media Representative
   Tel: (051) 401-2584
   Cell: 083 645 2454
   E-mail: loaderl.stg@mail.uovs.ac.za

18 August 2005

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