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18 March 2021 | Story Xolisa Mnukwa | Photo Sonia Small
UFS Division of Student Affairs launch On the Red Couch pocket guide for staff and a Universal Access Checklist encouraging a socially just student-life experience promoting academic success and all-inclusive student engagement.

In line with their operational mandate that seeks to humanise the lived experiences of students and implore an ethically just society within the University of the Free State (UFS) community, the Division of Student Affairs (DSA) has launched two publications – On the Red Couch: A pocket guide for staff and the Universal Access Checklist.

On the red couch: A pocket guide for staff

On the Red Couch was launched by the UFS Department of Student Counselling and Development (SCD) in support of student well-being. 

The purpose of this pocket guide is to equip staff with information, guidance, and skills to support students who are experiencing mental health distress and to enthuse well-being. The guide highlights a variety of services and tips that SCD educates staff about, ranging from group counselling, career counselling, recognising a student in distress, to enlightening them on how to respond to students in emergency situations.

“What mental health needs is more sunlight, more candor, and more unashamed conversation.” – Glenn Close

Universal Access Checklist

In their mission to develop an inclusive institutional culture that provides humanising experiences essential to the academic success and engagement of students, the UFS Centre for Universal Access and Disability Support (CUADS) has developed the Universal Access Checklist. 

This checklist is a comprehensive guide that propels academic and social spaces within the higher education environment to make online as well as face-to-face interactions and events accessible to both staff and students with disabilities. 

The checklist encourages universal design in the planning of events/ gatherings/ meetings and interaction within the university by providing clear guidelines on how the UFS society can effectively embrace all of its members, including being cognisant of the categories of disabilities in its environment, ranging from visual/mobility/hearing impairments to learning difficulties to mental health challenges. 

The checklist also covers subjects concerning accessible university accommodation, hosting events on various platforms, marketing material, food requirements, and preferred pronouns. 

“As a university, we host all kinds of events in person and virtually. It is imperative to ensure that we create opportunities for full participation of all people in order to realise the university’s ideal of an inclusive and socially just institutional culture,” says Mosa Moerane, CUADS Liaison, Advocacy and Awareness Officer.

News Archive

UFS appoints advertising agencies
2005-08-19

The University of the Free State (UFS) has awarded its marketing and communication account to a unique joint venture between two advertising agencies.

The agencies involved are the Durban-based TBWA and the Bloemfontein-based agency called C-squared (which stands for Consumer Connectedness).

According to the UFS Director of Marketing, Dr Ivan van Rooyen, the idea of a joint venture came about after a rigorous selection process during which both agencies were short-listed.

“The UFS recognised the synergies that could be developed by having an established agency working together with an emerging agency, which at the same time advances black economic empowerment in the Free State,” Dr van Rooyen said.

He said the UFS was keen to increase awareness locally and nationally about the UFS as a quality institution of higher learning in a very competitive market. The two agencies, he said, are well placed to assist the UFS in achieving this objective.
 
Mr Ben Moseme, chief executive of C-squared, said his agency looked forward to working on the UFS account with TBWA.

Mr Daryl Bennewith of TBWA in Durban says the agency is excited about the opportunity of developing the UFS brand and positioning it for the future.

“We are passionate about the role communication can play in changing perceptions and establishing the UFS as the benchmark for all higher education institutions embracing the challenges of transformation,” Mr Bennewith said.

Media release

Issued by:  Lacea Loader
   Media Representative
   Tel:  (051) 401-2584
   Cell:  083 645 2454
   E-mail:  loaderl.stg@mail.uovs.ac.za

18 August 2005
 

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