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18 March 2021 | Story Xolisa Mnukwa | Photo Sonia Small
UFS Division of Student Affairs launch On the Red Couch pocket guide for staff and a Universal Access Checklist encouraging a socially just student-life experience promoting academic success and all-inclusive student engagement.

In line with their operational mandate that seeks to humanise the lived experiences of students and implore an ethically just society within the University of the Free State (UFS) community, the Division of Student Affairs (DSA) has launched two publications – On the Red Couch: A pocket guide for staff and the Universal Access Checklist.

On the red couch: A pocket guide for staff

On the Red Couch was launched by the UFS Department of Student Counselling and Development (SCD) in support of student well-being. 

The purpose of this pocket guide is to equip staff with information, guidance, and skills to support students who are experiencing mental health distress and to enthuse well-being. The guide highlights a variety of services and tips that SCD educates staff about, ranging from group counselling, career counselling, recognising a student in distress, to enlightening them on how to respond to students in emergency situations.

“What mental health needs is more sunlight, more candor, and more unashamed conversation.” – Glenn Close

Universal Access Checklist

In their mission to develop an inclusive institutional culture that provides humanising experiences essential to the academic success and engagement of students, the UFS Centre for Universal Access and Disability Support (CUADS) has developed the Universal Access Checklist. 

This checklist is a comprehensive guide that propels academic and social spaces within the higher education environment to make online as well as face-to-face interactions and events accessible to both staff and students with disabilities. 

The checklist encourages universal design in the planning of events/ gatherings/ meetings and interaction within the university by providing clear guidelines on how the UFS society can effectively embrace all of its members, including being cognisant of the categories of disabilities in its environment, ranging from visual/mobility/hearing impairments to learning difficulties to mental health challenges. 

The checklist also covers subjects concerning accessible university accommodation, hosting events on various platforms, marketing material, food requirements, and preferred pronouns. 

“As a university, we host all kinds of events in person and virtually. It is imperative to ensure that we create opportunities for full participation of all people in order to realise the university’s ideal of an inclusive and socially just institutional culture,” says Mosa Moerane, CUADS Liaison, Advocacy and Awareness Officer.

News Archive

UFS Communication and Brand Management receives two prestigious international awards
2015-07-07

Lelanie de Wet, Lacea Loader and Leonie Bolleurs

The Department of Communication and Brand Management at the University of the Free State (UFS) received two of the six Gold Quill Awards – that were awarded to South African companies and institutions - at the International Association of Business Communicator’s (IABC) Excellence Gala ceremony in San Francisco, US on 15 June 2015.

The awards ceremony formed part of the 2015 IABC World Conference, which took place from 14-17 June 2015. The department received a Gold Quill Excellence Award for its social media campaign, UFS #FaceOfFacebook and a Gold Quill Merit Award for the B Safe Take Action campaign.

From the 15 countries that entered, a total of 120 Gold Quill Excellence awards and 189 Gold Quill Merit awards were awarded. Other South African award winners included Barclays Africa Group Limited, Mediclinic and the Cape Peninsula University of Technology (CPUT).

This is the second year in a row that the UFS has been recognised by the IABC for its communication projects. In 2014, the department was awarded the Jake Wittmer Research Award for a Stakeholder Perception Audit conducted in February 2014. The audit was considered – by the IABC - as one of the best breakthrough strategies used by a university to measure the perceptions of its stakeholders.This made the UFS the first tertiary institution in Africa to receive the research award. The stakeholder perception audit also received an Africa Gold Quill in 2014.

"Being recognised by a global association such as the IABC for the second time, is a great honour and I am very proud of what my colleagues have achieved by entering the two campaigns. Winning the awards is a true indication of what can be done when a team of expert communicators is committed towards engaging their target audiences with campaigns that speak of quality and innovation. The fact that the UFS is one of only two tertiary education institutions in the country to receive these prestigious awards, makes it even more special," said Lacea Loader, Director: Communication and Brand Management at the UFS.

IABC World and Africa conferences 2015 

The IABC is a global membership association with a network of 12 000 members in more than 80 countries, representing many of the Global Fortune 500 companies. It serves professionals in the field of business communication, bringing together the profession’s collective disciplines.

With the theme: Changing landscape: Informing the future, the 2015 world conference was attended by over 1 200 delegates from across the world. Delegates were offered an opportunity for learning, discovering, and connecting. Loader also made a presentation entitled ‘Award-winning measurement endorses sound reputation management strategy’ at the world conference.

The department will also be receiving two Africa Gold Quill Awards from the Africa chapter of the IABC for the same campaigns on 30 July 2015 in Johannesburg.

UFS #FaceOfFacebook Campaign

The university received a Gold Quill Excellence Award for its social media campaign, UFS #FaceOfFacebook. This initiative originated in the university’s commitment to its Human Project, which sets the standard for good behaviour and care.

Lelanie de Wet, Manager: Social Media and Website Content and project leader of UFS #FaceOfFacebook, said the project was born from the need to communicate with students. Thus a virtual friend, #FaceOfFacebook, was created. “Yearly auditions are being held to choose the new face representing the UFS on Facebook. Short video clips of the #FaceOfFacebook – whether it is attending events or communicating important messages - are posted on the UFS Facebook page. The successful candidate holds the title #FaceOfFacebook for 12 months.

“When I look at a campaign such as #FaceOfFacebook, from the time it took its first tentative steps in 2013, and see how it inspired staff and students alike, my heart swells with pride. Often you can see the impact you have made only in retrospect. The ripples you send into the world will inevitably create waves,” she said.

B Safe Take Action Campaign

The B Safe Take Action campaign of the university received a Gold Quill Merit award from the IABC.

The campaign was activated in September 2013. “It targeted on- and off-campus students and staff, aiming to create social ownership of personal safety, and to raise awareness of the safety measures put in place by the university,” said Leonie Bolleurs, Manager: Internal Communication and project manager of the campaign.

The campaign looked at a number of safety aspects, focusing not only on crime but also on being safe from road accidents and stress/burnout.

It is the second time this year that the BSafe campaign has been recognised for its innovative strategy. Earlier this year it received a PRISM Award (Gold) from the Public Relations Institute of Southern Africa (PRISA). The annual PRISM Awards are about recognising and celebrating great public relations campaigns.

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