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17 March 2021 | Story Karen Venter
As illustrated in the infographic, the input from engaged activities delivered by the UFS resulted in 285 engaged-activity outputs, of which the majority constituted engaged citizenship, followed by engaged research, and then engaged learning and teaching.


View infographic here

At the University of the Free State (UFS), engaged scholarship activities are guided by the vision of being a research-led, student-centred, and regionally relevant university, focused on development and social justice.

For enactment of this vision, the UFS invests physical resources and funding, as well as staff and student hours to contribute to nation building. 

Demonstrating the heart of strategic partnerships

Engaged scholarship demonstrates the heart of strategic partnerships, where agreements are grounded in shared goals, designed and agreed upon in unity for socio-economic renewal to improve people’s living conditions, contributing to societal well-being. It links the best of the research and teaching skills of staff and students to specific needs of the community, including civil society, the private sector, government, non-governmental organisations, and enterprises. 

Democratic knowledge co-creation emerges from engaged learning and teaching, engaged research, and engaged citizenship through interaction between the institution, its staff and students, and the community. 

The curriculum, engaged research efforts, engaged learning and teaching, and graduate attributes are all enriched through collaborative and reciprocal learning activities. As illustrated in the infographic, the input from engaged activities delivered by the UFS resulted in 285 engaged-activity outputs, of which the majority constituted engaged citizenship, followed by engaged research, and then engaged learning and teaching. 

Deep understanding of socio-economic and environmental challenges

Our students participate in community-engaged service-learning, leading to knowledge acquisition and a deep understanding of socio-economic and environmental challenges in mutual solidarity with the community. Service-learning also gives rise to the acceptance and understanding of diverse cultures and races and advances the ability to interact meaningfully with diverse people from different backgrounds. 

Community-engaged learning increases awareness of own biases and stereotypes along the dimensions of race, ethnicity, culture, gender, sexual orientation, socio-economic status, age, physical abilities, religious beliefs, political beliefs, or other ideologies. By transcending their own comfort zones, combined with collaborative learning with diverse groups, students can gain greater appreciation of the strengths and capacities of diverse groups in the community. 

The UFS invests physical resources and funding, as well as staff and student hours to contribute to nation building. – Karen Venter

Engaged scholarship also embraces the inculcation of citizenship and the social responsibility of the UFS to society by giving effect to one of the key ‘public good’ dimensions of the UFS. 

News Archive

UFS departments receive recognition for quality work from MACE
2017-12-07


 Description: 2017 MACE winners Tags: 2017 MACE winners 

The team from the Department of Communication and Brand Management,
UFS Marketing and Institutional Advancement who received awards at the
2017 Annual National MACE Congress.
Photo: Supplied

The Departments of Communication and Brand Management, UFS Marketing, and Institutional Advancement collectively won 16 awards during the 2017 Excellence Awards presented by the National Association of Marketing, Advancement, and Communication in Education (MACE), which took place in Johannesburg on 30 November 2017.  

Shared experiences and best practices 
The awards ceremony is part of the MACE Annual National Congress, which took place from 29 November to 1 December 2017 at the Wits School of Governance. The MACE Congress is a platform on which experts from the fields of marketing, advancement, and communication share experiences and best practices. This year’s programme included speakers such Basetsana Kumalo, CEO of Basetsana Woman Investment Holdings and a former Miss South Africa (1994), and first runner-up in the Miss World Pageant, Saint-Francis Tohlang, independent trend analyst and writer, Emma Sadleir, founder of the Digital Law Co and Leanne Manas, multiple award-winning TV presenter. 

Celebrating successes
Lacea Loader, Director of the Department of Communication and Brand Management at the University of the Free State, received an Award of Excellence Gold for the UFS Graduations Ceremonies Communication Strategy and an Award of Excellence for the UFS Rector’s inauguration and welcoming ceremonies. 

Mamosa Makaya, Deputy Director: Integrated Communication received two Merit Awards for, respectively, the Dumela newsletter and the Visitor’s Guide. Jóhann Thormählen, former employee in the department’s Internal Communication Unit, received an Award of Merit for the Wayde van Niekerk Campaign and an Award of Excellence Gold for the Student Newsletter. Thabo Kessah, also from Internal Communication, on the UFS Qwaqwa Campus, received an Award of Merit for the UFS Qwaqwa Campus Open Day video.  

"I am extremely proud of what we
have achieved this year and of
the quality and standard of the
work produced."

Martie Nortjé, Assistant Director of the Unit for Branding and Merchandise received an Award of Merit for KovsieGear Qwaqwa: Live the brand and set the trend. Leonie Bolleurs, Assistant Director of the Unit for Internal Communication received two Awards of Merit, for respectively, the UFS Schools Marketing Video and the UFS Corporate Profile and UFS Fingertips brochures. 

Ilze Bakkes from UFS Marketing received the Chairperson’s Award of Excellence for her entry, Top Achievers Early Bird Registration. The award is for the highest-scoring entry across all divisions. She also brought home the Award of Excellence Gold for Registration branding and communication – The Lighthouse Campaign, the Award of Excellence Gold for the Kick-Start Your “I-Want-To-B” Grade 9 Subject Choice Booklet and the Award of Excellence Gold for the Top Achievers Early Bird Registration project. Chantel Koller, also from UFS Marketing, received an Award of Merit for her Star of Stars Competition entry. 

The Institutional Advancement (IA): Alumni event planning committee received an Award of Excellence Gold for their entry: Chancellor’s Distinguished Alumni Awards Dinner. The committee consisted of Helen Namponya, Ntokozo Nkabinde, Tertia de Bruin, Nhlanhla Modzanane, and Elmada Kemp.

IABC Africa Award
“This is the second year in a row that the department has received so many accolades from its peers at MACE. I am extremely proud of what we have achieved this year and of the quality and standard of the work produced. The fact that we were also again acknowledged by the Africa Chapter of the International Association of Business Communicators (IABC) is also commendable,” said Loader. She is also the National Chairperson of MACE. 

Earlier this year, the Department of Communication and Brand Management received an IABC Africa Award of Excellence for the UFS 2017 Winter Graduation Ceremonies Communication Strategy from the International Association for Business Communicators (IABC). Loader collected the award during the Silver Quill Awards ceremony on 3 November 2017 in Cape Town.

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