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12 May 2021 | Story Nonsindiso Qwabe | Photo Supplied
Puseletso Moqomo

A tale of sheer resistance and of never giving up, is what best describes University of the Free State student Puseletso Moqomo’s academic journey.

From changing studies three times, losing NSFAS funding, and not being able to pay her fees, to working as a cashier at a Bloemfontein filling station to fund her education, Moqomo has seen and done it all, and she says she wouldn’t change a single thing about her journey.

She received her Bachelor of Science degree in Microbiology and Genetics in the Faculty of Natural and Agricultural Sciences during the 2021 April virtual graduation ceremony. When asked what kept her going, she said, “I told myself that I would study hard and obtain my degree; no matter what came my way, I wouldn’t give up. I would be tired and unable to study, but I told my mind that I had to do what I had to do to advance.”

Moqomo first encountered financial exclusion when her application for NSFAS funding was not approved in 2016. She did not have the R6 830 that was required for registration, and therefore had to pause her studies indefinitely. She decided to look for a job to pay her fees, and in June of that year she was employed as a temporary cashier at the Engen filling station at Northridge Mall in Noordhoek. “I was embarrassed and ashamed when I lost my NSFAS funding but giving up was not one of the things on my mind. When I started working, I made it very clear that I didn’t want to be a permanent employee; I simply wanted to work enough to have money to pay my fees.”

Juggling work and school paid off 

She saved enough to be able to register again in January 2017, but she had to change degree programmes along the way. “After writing my November exams, I would go back to Engen so that I could save money for the following year’s registration. I would fail my modules but still try again,” she said.

NSFAS continued to pay for the rest of her fees, but in 2020, during her final year, she was told that she had exceeded the number of years she could receive funding. “I began working full time because I knew I might not get NSFAS funding even after appealing, so I would work night shifts from Friday to Sunday, then take a bath at work and go to class on Monday mornings. Through all of this, I told myself that I would pass, and I would pass well.”

Fortunately, after relating her whole story to NSFAS during her appeal, she received funding for her final year – which came on time too, as she had to be laid off work temporarily due to the COVID-19 pandemic. She went back to work again in November 2020 and saved enough money to register for a Postgraduate Certificate in Education (PGCE), which she is currently pursuing. She is also currently completing her teaching practical at Ikaelelo Senior Secondary School, where she matriculated in 2013. “I knew I wanted to continue with my studies, so I worked hard.”

“Giving up is not an option; some things do not come easily – not even a degree. For some it might be easy, but for others there will be hurdles that they will have to overcome, but you have to keep going.”

News Archive

UFS departments receive recognition for quality work from MACE
2017-12-07


 Description: 2017 MACE winners Tags: 2017 MACE winners 

The team from the Department of Communication and Brand Management,
UFS Marketing and Institutional Advancement who received awards at the
2017 Annual National MACE Congress.
Photo: Supplied

The Departments of Communication and Brand Management, UFS Marketing, and Institutional Advancement collectively won 16 awards during the 2017 Excellence Awards presented by the National Association of Marketing, Advancement, and Communication in Education (MACE), which took place in Johannesburg on 30 November 2017.  

Shared experiences and best practices 
The awards ceremony is part of the MACE Annual National Congress, which took place from 29 November to 1 December 2017 at the Wits School of Governance. The MACE Congress is a platform on which experts from the fields of marketing, advancement, and communication share experiences and best practices. This year’s programme included speakers such Basetsana Kumalo, CEO of Basetsana Woman Investment Holdings and a former Miss South Africa (1994), and first runner-up in the Miss World Pageant, Saint-Francis Tohlang, independent trend analyst and writer, Emma Sadleir, founder of the Digital Law Co and Leanne Manas, multiple award-winning TV presenter. 

Celebrating successes
Lacea Loader, Director of the Department of Communication and Brand Management at the University of the Free State, received an Award of Excellence Gold for the UFS Graduations Ceremonies Communication Strategy and an Award of Excellence for the UFS Rector’s inauguration and welcoming ceremonies. 

Mamosa Makaya, Deputy Director: Integrated Communication received two Merit Awards for, respectively, the Dumela newsletter and the Visitor’s Guide. Jóhann Thormählen, former employee in the department’s Internal Communication Unit, received an Award of Merit for the Wayde van Niekerk Campaign and an Award of Excellence Gold for the Student Newsletter. Thabo Kessah, also from Internal Communication, on the UFS Qwaqwa Campus, received an Award of Merit for the UFS Qwaqwa Campus Open Day video.  

"I am extremely proud of what we
have achieved this year and of
the quality and standard of the
work produced."

Martie Nortjé, Assistant Director of the Unit for Branding and Merchandise received an Award of Merit for KovsieGear Qwaqwa: Live the brand and set the trend. Leonie Bolleurs, Assistant Director of the Unit for Internal Communication received two Awards of Merit, for respectively, the UFS Schools Marketing Video and the UFS Corporate Profile and UFS Fingertips brochures. 

Ilze Bakkes from UFS Marketing received the Chairperson’s Award of Excellence for her entry, Top Achievers Early Bird Registration. The award is for the highest-scoring entry across all divisions. She also brought home the Award of Excellence Gold for Registration branding and communication – The Lighthouse Campaign, the Award of Excellence Gold for the Kick-Start Your “I-Want-To-B” Grade 9 Subject Choice Booklet and the Award of Excellence Gold for the Top Achievers Early Bird Registration project. Chantel Koller, also from UFS Marketing, received an Award of Merit for her Star of Stars Competition entry. 

The Institutional Advancement (IA): Alumni event planning committee received an Award of Excellence Gold for their entry: Chancellor’s Distinguished Alumni Awards Dinner. The committee consisted of Helen Namponya, Ntokozo Nkabinde, Tertia de Bruin, Nhlanhla Modzanane, and Elmada Kemp.

IABC Africa Award
“This is the second year in a row that the department has received so many accolades from its peers at MACE. I am extremely proud of what we have achieved this year and of the quality and standard of the work produced. The fact that we were also again acknowledged by the Africa Chapter of the International Association of Business Communicators (IABC) is also commendable,” said Loader. She is also the National Chairperson of MACE. 

Earlier this year, the Department of Communication and Brand Management received an IABC Africa Award of Excellence for the UFS 2017 Winter Graduation Ceremonies Communication Strategy from the International Association for Business Communicators (IABC). Loader collected the award during the Silver Quill Awards ceremony on 3 November 2017 in Cape Town.

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