Latest News Archive

Please select Category, Year, and then Month to display items
Previous Archive
12 May 2021 | Story André Damons | Photo Supplied
Dr Champion Nyoni, Senior Researcher and Lecturer in the School of Nursing at the University of the Free State (UFS).

International Nurses Day, which is celebrated around the world on 12 May, celebrates the contribution of nurses to the healthcare of individuals, societies, and communities. The contribution of nurses during the pandemic cannot be overstated, and it is essential that such contributions are brought to light and that all nurses and nursing-related staff be appreciated.

This is according to Dr Champion Nyoni, Senior Researcher and Lecturer in the School of Nursing at the University of the Free State (UFS). The theme for the Day is Nurses: A Voice to Lead. The sub-theme is A Vision for Future Healthcare. Dr Nyoni says it is an important date on the calendar of the nursing profession.

The future of nursing 

Says Dr Nyoni: “A lot has happened in 2020 and more will happen in the future. The COVID-19 pandemic brought various challenges to the healthcare system and nurses have been at the coalface of these challenges. The mental health of nurses has been challenged, their resilience tested, and their teamwork strengthened. 

“In the future, a collective approach related to the function and role of nurses needs to be enhanced; the growth of the nursing profession is essential, and nurses will continue this work through enhancing their professional identity, their professional role, their own research, and also through teamwork with other professionals.”

The future of nursing is bright. The past 60 years have shown rapid advancements in the professionalisation of nursing – from being an altruistic occupation to a profession with legal status in many countries, says Dr Nyoni. The science of nursing has been growing exponentially, with several nursing-specific research and research led by nursing scientists. The impact of nursing research continues to be aligned with improved healthcare and health outcomes in many settings across the globe. 

“Nurses continue to be celebrated for their tireless efforts in influencing healthcare and health outcomes, in addition to being the single largest health professional body in the world. The world requires more professional nurses, not only by qualification but by necessary and appropriate context-specific competencies aimed at universal healthcare.” 
“Nurses have to look towards negotiating new healthcare spaces where their professional roles, though indispensable, are aligned with future population healthcare needs. In the same vein, the nurse of the future needs to embrace the Fourth Industrial Revolution and its potential influence on the profession,” says Dr Nyoni.

UFS preparing nursing students for future 

The UFS School of Nursing is at the forefront of nursing education in South Africa in terms of preparing competent professional nurses who meet the healthcare needs of our population and the future. “Our undergraduate programme is aligned with the primary healthcare approach, which is a complex healthcare model that underpins the health delivery system in South Africa and many low- and middle-income countries. Through state-of-the art facilities, our students engage with top nursing experts who facilitate and guide their learning.”

Dr Nyoni, who became the first UFS staff member and only the third African to win the prestigious Sigma Emerging Nurse Researcher/Scholar award, says the postgraduate nursing programmes at the UFS are driven towards producing independent thinkers who are able to significantly contribute to the development of nursing and healthcare, not only in South Africa but also in the rest of Africa. The students, drawn from all over the continent ؘ – says Dr Nyoni – are challenged to engage in research that makes a contribution to their own nursing practice and context. 

Research being done in the School of Nursing 

Two established research niche areas drive the research agenda in the School of Nursing, namely the ‘transfer of learning’ and ‘health communications’ research niche areas. In the transfer of learning through the research niches, various research projects are in place – all aimed at improving the quality of nursing education, which in turn result in quality graduates who will influence health outcomes. 

“Currently, various projects such as ‘emotional intelligence in nursing’, ‘online education of clinical preceptors’, ‘professional identity in nursing’, ‘self-directedness among nursing students’, and ‘extended reality in nursing education’ are some of the ongoing research projects aimed at improving the nursing education agenda and improving student experiences of nursing education,” Dr Nyoni explains some of the work being done in the School of Nursing. 

In the health communication research niche, several projects have been initiated in South Africa, Lesotho, and Kenya, and have been reported in several national and international fora. Both of these research niche areas are engaged in national, Africa-wide, and global research collaborations.  

A new research centre in the School of Nursing is about to be launched, focusing on reproductive, maternal, neonatal, and child health (RMHC).

News Archive

UFS Communication and Brand Management receives two prestigious international awards
2015-07-07

Lelanie de Wet, Lacea Loader and Leonie Bolleurs

The Department of Communication and Brand Management at the University of the Free State (UFS) received two of the six Gold Quill Awards – that were awarded to South African companies and institutions - at the International Association of Business Communicator’s (IABC) Excellence Gala ceremony in San Francisco, US on 15 June 2015.

The awards ceremony formed part of the 2015 IABC World Conference, which took place from 14-17 June 2015. The department received a Gold Quill Excellence Award for its social media campaign, UFS #FaceOfFacebook and a Gold Quill Merit Award for the B Safe Take Action campaign.

From the 15 countries that entered, a total of 120 Gold Quill Excellence awards and 189 Gold Quill Merit awards were awarded. Other South African award winners included Barclays Africa Group Limited, Mediclinic and the Cape Peninsula University of Technology (CPUT).

This is the second year in a row that the UFS has been recognised by the IABC for its communication projects. In 2014, the department was awarded the Jake Wittmer Research Award for a Stakeholder Perception Audit conducted in February 2014. The audit was considered – by the IABC - as one of the best breakthrough strategies used by a university to measure the perceptions of its stakeholders.This made the UFS the first tertiary institution in Africa to receive the research award. The stakeholder perception audit also received an Africa Gold Quill in 2014.

"Being recognised by a global association such as the IABC for the second time, is a great honour and I am very proud of what my colleagues have achieved by entering the two campaigns. Winning the awards is a true indication of what can be done when a team of expert communicators is committed towards engaging their target audiences with campaigns that speak of quality and innovation. The fact that the UFS is one of only two tertiary education institutions in the country to receive these prestigious awards, makes it even more special," said Lacea Loader, Director: Communication and Brand Management at the UFS.

IABC World and Africa conferences 2015 

The IABC is a global membership association with a network of 12 000 members in more than 80 countries, representing many of the Global Fortune 500 companies. It serves professionals in the field of business communication, bringing together the profession’s collective disciplines.

With the theme: Changing landscape: Informing the future, the 2015 world conference was attended by over 1 200 delegates from across the world. Delegates were offered an opportunity for learning, discovering, and connecting. Loader also made a presentation entitled ‘Award-winning measurement endorses sound reputation management strategy’ at the world conference.

The department will also be receiving two Africa Gold Quill Awards from the Africa chapter of the IABC for the same campaigns on 30 July 2015 in Johannesburg.

UFS #FaceOfFacebook Campaign

The university received a Gold Quill Excellence Award for its social media campaign, UFS #FaceOfFacebook. This initiative originated in the university’s commitment to its Human Project, which sets the standard for good behaviour and care.

Lelanie de Wet, Manager: Social Media and Website Content and project leader of UFS #FaceOfFacebook, said the project was born from the need to communicate with students. Thus a virtual friend, #FaceOfFacebook, was created. “Yearly auditions are being held to choose the new face representing the UFS on Facebook. Short video clips of the #FaceOfFacebook – whether it is attending events or communicating important messages - are posted on the UFS Facebook page. The successful candidate holds the title #FaceOfFacebook for 12 months.

“When I look at a campaign such as #FaceOfFacebook, from the time it took its first tentative steps in 2013, and see how it inspired staff and students alike, my heart swells with pride. Often you can see the impact you have made only in retrospect. The ripples you send into the world will inevitably create waves,” she said.

B Safe Take Action Campaign

The B Safe Take Action campaign of the university received a Gold Quill Merit award from the IABC.

The campaign was activated in September 2013. “It targeted on- and off-campus students and staff, aiming to create social ownership of personal safety, and to raise awareness of the safety measures put in place by the university,” said Leonie Bolleurs, Manager: Internal Communication and project manager of the campaign.

The campaign looked at a number of safety aspects, focusing not only on crime but also on being safe from road accidents and stress/burnout.

It is the second time this year that the BSafe campaign has been recognised for its innovative strategy. Earlier this year it received a PRISM Award (Gold) from the Public Relations Institute of Southern Africa (PRISA). The annual PRISM Awards are about recognising and celebrating great public relations campaigns.

We use cookies to make interactions with our websites and services easy and meaningful. To better understand how they are used, read more about the UFS cookie policy. By continuing to use this site you are giving us your consent to do this.

Accept