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12 May 2021 | Story André Damons | Photo Supplied
Dr Champion Nyoni, Senior Researcher and Lecturer in the School of Nursing at the University of the Free State (UFS).

International Nurses Day, which is celebrated around the world on 12 May, celebrates the contribution of nurses to the healthcare of individuals, societies, and communities. The contribution of nurses during the pandemic cannot be overstated, and it is essential that such contributions are brought to light and that all nurses and nursing-related staff be appreciated.

This is according to Dr Champion Nyoni, Senior Researcher and Lecturer in the School of Nursing at the University of the Free State (UFS). The theme for the Day is Nurses: A Voice to Lead. The sub-theme is A Vision for Future Healthcare. Dr Nyoni says it is an important date on the calendar of the nursing profession.

The future of nursing 

Says Dr Nyoni: “A lot has happened in 2020 and more will happen in the future. The COVID-19 pandemic brought various challenges to the healthcare system and nurses have been at the coalface of these challenges. The mental health of nurses has been challenged, their resilience tested, and their teamwork strengthened. 

“In the future, a collective approach related to the function and role of nurses needs to be enhanced; the growth of the nursing profession is essential, and nurses will continue this work through enhancing their professional identity, their professional role, their own research, and also through teamwork with other professionals.”

The future of nursing is bright. The past 60 years have shown rapid advancements in the professionalisation of nursing – from being an altruistic occupation to a profession with legal status in many countries, says Dr Nyoni. The science of nursing has been growing exponentially, with several nursing-specific research and research led by nursing scientists. The impact of nursing research continues to be aligned with improved healthcare and health outcomes in many settings across the globe. 

“Nurses continue to be celebrated for their tireless efforts in influencing healthcare and health outcomes, in addition to being the single largest health professional body in the world. The world requires more professional nurses, not only by qualification but by necessary and appropriate context-specific competencies aimed at universal healthcare.” 
“Nurses have to look towards negotiating new healthcare spaces where their professional roles, though indispensable, are aligned with future population healthcare needs. In the same vein, the nurse of the future needs to embrace the Fourth Industrial Revolution and its potential influence on the profession,” says Dr Nyoni.

UFS preparing nursing students for future 

The UFS School of Nursing is at the forefront of nursing education in South Africa in terms of preparing competent professional nurses who meet the healthcare needs of our population and the future. “Our undergraduate programme is aligned with the primary healthcare approach, which is a complex healthcare model that underpins the health delivery system in South Africa and many low- and middle-income countries. Through state-of-the art facilities, our students engage with top nursing experts who facilitate and guide their learning.”

Dr Nyoni, who became the first UFS staff member and only the third African to win the prestigious Sigma Emerging Nurse Researcher/Scholar award, says the postgraduate nursing programmes at the UFS are driven towards producing independent thinkers who are able to significantly contribute to the development of nursing and healthcare, not only in South Africa but also in the rest of Africa. The students, drawn from all over the continent ؘ – says Dr Nyoni – are challenged to engage in research that makes a contribution to their own nursing practice and context. 

Research being done in the School of Nursing 

Two established research niche areas drive the research agenda in the School of Nursing, namely the ‘transfer of learning’ and ‘health communications’ research niche areas. In the transfer of learning through the research niches, various research projects are in place – all aimed at improving the quality of nursing education, which in turn result in quality graduates who will influence health outcomes. 

“Currently, various projects such as ‘emotional intelligence in nursing’, ‘online education of clinical preceptors’, ‘professional identity in nursing’, ‘self-directedness among nursing students’, and ‘extended reality in nursing education’ are some of the ongoing research projects aimed at improving the nursing education agenda and improving student experiences of nursing education,” Dr Nyoni explains some of the work being done in the School of Nursing. 

In the health communication research niche, several projects have been initiated in South Africa, Lesotho, and Kenya, and have been reported in several national and international fora. Both of these research niche areas are engaged in national, Africa-wide, and global research collaborations.  

A new research centre in the School of Nursing is about to be launched, focusing on reproductive, maternal, neonatal, and child health (RMHC).

News Archive

UFS Communication and Brand Management Department once again honoured for ground-breaking communication work
2016-04-29

Description: Martie en Leonie award Tags: Martie en Leonie award

The UFS was announced as winner in the internal communication category of the African Excellence Award after entering the B Safe Take Action campaign. The university also received a Gold Award at the 2016 PRISM Awards. Here are Martie Nortjé, Assistant Director: Communication and Brand Management, and Leonie Bolleurs, Assistant Director: Internal Communication, from the University of the Free State.
Photo: Hannes Pieterse

Within a week, the Department of Communication and Brand Management at the University of the Free State brought home two gold awards. In April this year, the department was announced as winner in the Internal Communication Category of the African Excellence Awards for the B Safe Take Action campaign. They also received Gold at the 2016 PRISM Awards for the KovsieGear entry.
 
PRISM Award for the UFS KovsieGear shop
 
Martie Nortjé, Assistant Director: Branding and Merchandise, attended the PRISM Award function in Johannesburg where she received the Gold award for the UFS KovsieGear shop for the best entry in the corporate communication category. This is the second consecutive year that the department received Gold at the PRISM Awards. Last year, the department received Gold for the B Safe Take Action campaign.
 
The idea for a university-owned shop was initiated in 2013. Launched in January 2014, KovsieGear is used to strengthen the brand and creating a sense of ownership among all stakeholders. The KovsieGear team is grateful for the continuous support of staff and students, as well as alumni.
 
The PRISM awards of the Public Relations Institute of Southern Africa (PRISA) are Africa’s most sought-after award in the public relations industry, and are presented to public relations and communication professionals who have incorporated strategy, creativity, and professionalism successfully into public relations and communication programmes and strategies, showcasing a successful public relations campaign.
 
African Excellence Award for B Safe Take Action Campaign
 
The B Safe Take Action campaign also received an award recently at a gala event hosted by the African Excellence Awards in Cape Town. Leonie Bolleurs, Project Manager of the B Safe Take Action campaign, received the award on behalf of the university.
 
It is of cardinal importance for the university that its students, staff, and assets are safe. Once again, this award demonstrates that the university is serious about the safety of its staff and students. This is especially so, since it is the objective of the campaign to develop a culture of safety awareness in students and staff alike.
 
The hosts of the African Excellence Awards are The Communication Director, the magazine for Corporate Communications and Public Relations (PR) in Europe, which enjoys worldwide distribution. According to Rudolf Hetzel, Chairman of the jury and publisher of The Communication Director, the African Excellence Awards are an opportunity for all those working in the field of PR and communications throughout Africa to come together, and honour ground-breaking communication campaigns and projects.
 
Quality work
 
“I am extremely proud of the Communication and Brand Management team for performing excellently once again in national and continental awards programmes. The awards are a good benchmark for the quality and standard of the work we produce,” said Lacea Loader, Director of the Department of Communication and Brand Management.  
 
In the past two years, the department also received other awards for their work. This include:
-    UFS #FaceOfFacebook campaign received a Gold Quill Excellence Award from the International Association for Business Communicators (IABC), both internationally and in the Africa region.
-    B Safe Take Action campaign received a Gold Quill Merit Award from the IABC, both internationally and in the Africa region.
-    UFS #FaceOfFacebook campaign received a Bronze Stevie Award from the International Business Awards (IBA).
-    B Safe Take Action campaign received a Bronze Stevie Award from the IBA.
-    #UFStoday Facebook campaign received a Merit Award from Marketing Advancement Communication in Education (MACE).
-    The NSFAS awareness campaign received a Merit Award from MACE.
 

 

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