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05 May 2021 | Story Xolisa Mnukwa
Once again, a Kovsie takes the crown for this year’s 2021 Miss Free State beauty pageant.

Rofhiwa Fatima Galatia is a 21-year-old BCom Accounting student at the University of the Free State (UFS), and the newly crowned Miss Free State 2021.
Rofhiwa is also a UFS athlete and co-founder of Immeasurable Women – a nongovernmental organisation (NGO) that is all about women and community upliftment. 

She entered the Miss Free State competition in order to align herself with the pageant’s brands, which aims to empower and support the ideals of an intellectual woman who embodies leadership and wants to foster development in communities. 
“I believe that generational poverty is caused by a lack of a support system,” Rofhiwa remarked.

“My next step is to use this platform to uphold the South African patronage system of the Miss Free State competition. I want to encourage talent and fight food insecurity within our community, and further empower women and the community as a whole by breaking the stigma of limitations and poverty, through soliciting support and participation from business,” stated Rofhiwa.  

She further explained that she believes it is her responsibility to show people that they are immeasurable and that they can be ordinary people with extraordinary dreams. 

News Archive

UFS Marketing scoops Unitech award
2007-11-27

Printed materials produced by the marketing division at the University of the Free State (UFS) have been chosen as the best in the External Marketing: Marketing Material and Brochures category during the recent Unitech awards in Durban.

Unitech is an umbrella body for marketing and communications professionals in higher education in South Africa. UFS Marketing competed against 27 other tertiary institutions that took part in the Excellence Awards to claim this prestigious honour.

The awards recognise excellence in three major areas of expertise that are considered global best practices, namely marketing, communication and development. They provide tertiary institutions with a competitive platform to measure the quality and relevance of marketing material and communication with regard to their prospective target markets, in addition to evaluating the quality of marketing products between institutions.

The effectiveness and efficiency of marketing material was determined by:

  • The extent to which the information needs of the target groups were satisfied
  • The quality of communicated messages
  • The utilisation of communication media
  • The effective utilisation of communication networks within tertiary institutions

Media Release
Issued by: Mangaliso Radebe
Assistant Director: Media Liaison
Tel: 051 401 2828
Cell: 078 460 3320
E-mail: radebemt.stg@mail.ufs.ac.za  
26 November 2007
 

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