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26 May 2021 | Story André Damons | Photo Sonia Small (Kaleidoscope Studios)
Mr Godfrey Mahlatsi, Acting Head of the Free State Department of Health; Ms Montseng Tsiu, Free State MEC of Health; Ms Sisi Ntombela, Premier of the Free State; and Prof Francis Petersen, Rector and Vice-Chancellor, give the thumbs up to the vaccination centre at the Universitas Academic Hospital.

As a public institution, the University of the Free State (UFS) always wants to play a role in society through its expertise, facilities, and assets. It is for this reason that the university is assisting the Free State Department of Health to equip the vaccination centre at the Universitas Academic Hospital to function optimally as one of the primary vaccination sites in Bloemfontein. 

Prof Francis Petersen, Rector and Vice-Chancellor, says the university decided to assist the department by providing computers, chairs, tables, and installing network cables at the vaccination centre which opened on Monday May 24 2021. The recovery room where patients are monitored after being vaccinated was also equipped. The university’s School of Nursing is also training its students to help with the vaccination process. 

Prof Petersen, together with Prof Gert van Zyl, Dean of the Faculty of Health Sciences; Ms Sisi Ntombela, Premier of the Free State; Ms Montseng Tsiu, MEC of Health; and Mr Godfrey Mahlatsi, Acting Head of the Department of Health, paid a visit to the vaccination centre on Tuesday 25 May 2021. 

UFS part of the broader community 

“The UFS is a public institution and we always ask what our role in society is. We are part of the broader community so we need to play a role through our expertise, our facilities, and assets and see to what extent we can positively impact the community. This is a good example of doing that. COVID-19 is an opportunity for everyone to take hands and address it in a collaborative way.

“The UFS values our partners, and in this particular case, the Department of Health. We believe that if we can work with our partners, the impact would be that much greater. If this facility is full to capacity, we would be able to vaccinate about 3 000 people a day which would never have been achieved if we did not take hands,” says Prof Petersen.
According to him, the UFS will do the same in Qwaqwa by providing the same type of equipment. Prof Petersen also encourages South Africans, especially those over the age of 60, to register to be vaccinated. 

“It is also my role as leader of the institution to encourage people to register and get vaccinated, because if you do get COVID-19 again, the impact will be lighter. This is something that we need to fight and manage.”

People are excited to be vaccinated  
Premier Ntombela says the province is lucky to have the UFS as a partner. “The university has been with us since day one. We are very excited and lucky to partner with them. I think they are doing a wonderful job, not only with their expertise, but also with providing equipment for us to use. I am very happy that everything is going smoothly. Everyone wants to be vaccinated and people are excited.”

According to Dr Nicholas Pearce, Head of Surgery at the UFS – who is also heading the Universitas Hospital COVID-19-Task Team – their aim is to vaccinate between 1 500 and 2 000 people a day. “The UFS School of Nursing is busy training nursing students to assist us with vaccinating people. The university’s contribution is massive. We would not be able to do it without them,” says Dr Pearce. 

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UFS Communication and Brand Management Department once again honoured for ground-breaking communication work
2016-04-29

Description: Martie en Leonie award Tags: Martie en Leonie award

The UFS was announced as winner in the internal communication category of the African Excellence Award after entering the B Safe Take Action campaign. The university also received a Gold Award at the 2016 PRISM Awards. Here are Martie Nortjé, Assistant Director: Communication and Brand Management, and Leonie Bolleurs, Assistant Director: Internal Communication, from the University of the Free State.
Photo: Hannes Pieterse

Within a week, the Department of Communication and Brand Management at the University of the Free State brought home two gold awards. In April this year, the department was announced as winner in the Internal Communication Category of the African Excellence Awards for the B Safe Take Action campaign. They also received Gold at the 2016 PRISM Awards for the KovsieGear entry.
 
PRISM Award for the UFS KovsieGear shop
 
Martie Nortjé, Assistant Director: Branding and Merchandise, attended the PRISM Award function in Johannesburg where she received the Gold award for the UFS KovsieGear shop for the best entry in the corporate communication category. This is the second consecutive year that the department received Gold at the PRISM Awards. Last year, the department received Gold for the B Safe Take Action campaign.
 
The idea for a university-owned shop was initiated in 2013. Launched in January 2014, KovsieGear is used to strengthen the brand and creating a sense of ownership among all stakeholders. The KovsieGear team is grateful for the continuous support of staff and students, as well as alumni.
 
The PRISM awards of the Public Relations Institute of Southern Africa (PRISA) are Africa’s most sought-after award in the public relations industry, and are presented to public relations and communication professionals who have incorporated strategy, creativity, and professionalism successfully into public relations and communication programmes and strategies, showcasing a successful public relations campaign.
 
African Excellence Award for B Safe Take Action Campaign
 
The B Safe Take Action campaign also received an award recently at a gala event hosted by the African Excellence Awards in Cape Town. Leonie Bolleurs, Project Manager of the B Safe Take Action campaign, received the award on behalf of the university.
 
It is of cardinal importance for the university that its students, staff, and assets are safe. Once again, this award demonstrates that the university is serious about the safety of its staff and students. This is especially so, since it is the objective of the campaign to develop a culture of safety awareness in students and staff alike.
 
The hosts of the African Excellence Awards are The Communication Director, the magazine for Corporate Communications and Public Relations (PR) in Europe, which enjoys worldwide distribution. According to Rudolf Hetzel, Chairman of the jury and publisher of The Communication Director, the African Excellence Awards are an opportunity for all those working in the field of PR and communications throughout Africa to come together, and honour ground-breaking communication campaigns and projects.
 
Quality work
 
“I am extremely proud of the Communication and Brand Management team for performing excellently once again in national and continental awards programmes. The awards are a good benchmark for the quality and standard of the work we produce,” said Lacea Loader, Director of the Department of Communication and Brand Management.  
 
In the past two years, the department also received other awards for their work. This include:
-    UFS #FaceOfFacebook campaign received a Gold Quill Excellence Award from the International Association for Business Communicators (IABC), both internationally and in the Africa region.
-    B Safe Take Action campaign received a Gold Quill Merit Award from the IABC, both internationally and in the Africa region.
-    UFS #FaceOfFacebook campaign received a Bronze Stevie Award from the International Business Awards (IBA).
-    B Safe Take Action campaign received a Bronze Stevie Award from the IBA.
-    #UFStoday Facebook campaign received a Merit Award from Marketing Advancement Communication in Education (MACE).
-    The NSFAS awareness campaign received a Merit Award from MACE.
 

 

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