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06 May 2021 | Story Linda Greyling
Matric achievers from across the country can now enter for the 40th Matriculant of the Year competition, hosted by the University of the Free State (UFS), Netwerk24, and Volksblad. From the left is Prof Francis Petersen, Rector and Vice-Chancellor of the UFS, Pieter Hoogenboezem, 2019 winner, and Gert Coetzee, Editor of Volksblad.

Pieter Hoogenboezem describes his first year as a student at the University of the Free State (UFS) as a roller-coaster ride. “I didn’t know what to expect, but I was also looking forward to it.”

The medical student and 39th winner of the Matriculant of the Year competition for 2019 says last year was an uphill struggle due to COVID-19, but when he was eventually able to return to campus in August, it was nice to experience a bit of student life. 

No one could have foreseen what would happen in the world in 2020. COVID-19 has changed everything and this popular annual competition, which has been presented ever since 1981, also had to be cancelled last year.

However, this could not get the better of a competition rooted so deeply in the school community, and matric learners from across the country can now enter for the 40th Matriculant of the Year competition hosted by the UFS, Netwerk24, and Volksblad.

Well-rounded matriculants – learners who not only excel academically, but who are also involved in culture, sport, and leadership at their schools – who intend to study full-time at the UFS in 2022 – can enter. Community service and community engagement are also taken into account during the judging process. Matriculants can enter themselves or they can be entered by their schools. However, the signature of the principal as well as the school’s stamp must appear on the form.

All entries are judged according to fixed criteria, and 25 semi-finalists are selected. A total of 14 finalists chosen from this 25 will take part in the Matriculant of the Year finals in Bloemfontein from 5 to 7 October. During the finals, interviews will be conducted with the finalists; they will participate in team sessions, after which the winner will be announced.

The winner and 13 finalists will receive prize money from the sponsors – Kovsie Alumni Trust, Mazars, Absa, and Pick n Pay Preller Walk, as well as bursaries from UFS Student Recruitment Services, the final gala event in Bloemfontein, and gifts to the value of R10 000. 

The other 11 semi-finalists will receive prize money from Kovsie Alumni Trust and bursaries from UFS Student Recruitment Services. 

Two special prizes of R5 000 each are sponsored by the Kovsie Alumni Trust and will be awarded for outstanding achievement in the field of leadership, academy, sport, or culture.

The bursaries and prize money will be paid as soon as the student has registered at the UFS. Entries must reach the UFS on or before 6 August 2021.

For entry forms or for more information, email Linda Greyling at greylinl@ufs.ac.za

News Archive

Kovsies proud of a gold PRISM Award for safety campaign
2015-05-05

Stefan Lotter, Leonie Bolleurs and Lacea Loader. All three are from the Departement of Communication and Brand Management at the UFS.
Photo: Hannes Pieterse

The University of the Free State, takes pride in the gold PRISM Award (from the Public Relations Institute of Southern Africa) for the B Safe Take Action safety campaign that has been rolled out on the campus since 2013 by the Department of Communication and Brand Management.

The campaign earned the Von H Brand Provocateur gold award in the internal communication category.

“The UFS is the only tertiary institution to receive a gold award. The award is a great honour for the department, considering the cream of South African public relations took part in the competition, and the standard was naturally very high. It was also a feather in the cap for us that the uniqueness of the campaign received national recognition from our peers in this manner, said Ms Lacea Loader, Director: Communication and Brand Management at the UFS.

The university is responsible for about 32 000 students and 4 000 members of staff on its three campuses: the Bloemfontein and South Campuses in Bloemfontein and the Qwaqwa Campus in the Eastern Free State. It is of cardinal importance for the university that its students, staff, and assets are safe.

Apart from safety measures that have been implemented by the UFS Protection Services, the B Safe Take Action campaign has also been rolled out on the three campuses of the UFS. The campaign supports the safety strategy of the university. It is aimed at developing a culture of safety awareness in students and staff alike. The purpose of the campaign is for staff and students to take ownership of their own safety. In addition, it creates awareness of the safety measures that are in place at the UFS.

The campaign has been rolled out on various communication platforms. These include placards, pamphlets, lamp-post advertisements, an advertisement board, emails, and messages on student communication portals such as Blackboard, the UFS web and intranet, social media, information boards in the campus parking areas and on the pedestrian walkways as well as messages on refuse bins around the campus. “The fact that a variety of communication platforms has been deployed, the striking design and character of the messages, and the number of target audiences that have been reached further contributed to the success of the campaign,” said Ms Loader,

The campaign also received a merit award from the International Association for Business Communication (IABC). The award will be presented on 15 June 2015 in San Francisco, USA.

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