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06 May 2021 | Story Linda Greyling
Matric achievers from across the country can now enter for the 40th Matriculant of the Year competition, hosted by the University of the Free State (UFS), Netwerk24, and Volksblad. From the left is Prof Francis Petersen, Rector and Vice-Chancellor of the UFS, Pieter Hoogenboezem, 2019 winner, and Gert Coetzee, Editor of Volksblad.

Pieter Hoogenboezem describes his first year as a student at the University of the Free State (UFS) as a roller-coaster ride. “I didn’t know what to expect, but I was also looking forward to it.”

The medical student and 39th winner of the Matriculant of the Year competition for 2019 says last year was an uphill struggle due to COVID-19, but when he was eventually able to return to campus in August, it was nice to experience a bit of student life. 

No one could have foreseen what would happen in the world in 2020. COVID-19 has changed everything and this popular annual competition, which has been presented ever since 1981, also had to be cancelled last year.

However, this could not get the better of a competition rooted so deeply in the school community, and matric learners from across the country can now enter for the 40th Matriculant of the Year competition hosted by the UFS, Netwerk24, and Volksblad.

Well-rounded matriculants – learners who not only excel academically, but who are also involved in culture, sport, and leadership at their schools – who intend to study full-time at the UFS in 2022 – can enter. Community service and community engagement are also taken into account during the judging process. Matriculants can enter themselves or they can be entered by their schools. However, the signature of the principal as well as the school’s stamp must appear on the form.

All entries are judged according to fixed criteria, and 25 semi-finalists are selected. A total of 14 finalists chosen from this 25 will take part in the Matriculant of the Year finals in Bloemfontein from 5 to 7 October. During the finals, interviews will be conducted with the finalists; they will participate in team sessions, after which the winner will be announced.

The winner and 13 finalists will receive prize money from the sponsors – Kovsie Alumni Trust, Mazars, Absa, and Pick n Pay Preller Walk, as well as bursaries from UFS Student Recruitment Services, the final gala event in Bloemfontein, and gifts to the value of R10 000. 

The other 11 semi-finalists will receive prize money from Kovsie Alumni Trust and bursaries from UFS Student Recruitment Services. 

Two special prizes of R5 000 each are sponsored by the Kovsie Alumni Trust and will be awarded for outstanding achievement in the field of leadership, academy, sport, or culture.

The bursaries and prize money will be paid as soon as the student has registered at the UFS. Entries must reach the UFS on or before 6 August 2021.

For entry forms or for more information, email Linda Greyling at greylinl@ufs.ac.za

News Archive

UFS Communication and Brand Management Department once again honoured for ground-breaking communication work
2016-04-29

Description: Martie en Leonie award Tags: Martie en Leonie award

The UFS was announced as winner in the internal communication category of the African Excellence Award after entering the B Safe Take Action campaign. The university also received a Gold Award at the 2016 PRISM Awards. Here are Martie Nortjé, Assistant Director: Communication and Brand Management, and Leonie Bolleurs, Assistant Director: Internal Communication, from the University of the Free State.
Photo: Hannes Pieterse

Within a week, the Department of Communication and Brand Management at the University of the Free State brought home two gold awards. In April this year, the department was announced as winner in the Internal Communication Category of the African Excellence Awards for the B Safe Take Action campaign. They also received Gold at the 2016 PRISM Awards for the KovsieGear entry.
 
PRISM Award for the UFS KovsieGear shop
 
Martie Nortjé, Assistant Director: Branding and Merchandise, attended the PRISM Award function in Johannesburg where she received the Gold award for the UFS KovsieGear shop for the best entry in the corporate communication category. This is the second consecutive year that the department received Gold at the PRISM Awards. Last year, the department received Gold for the B Safe Take Action campaign.
 
The idea for a university-owned shop was initiated in 2013. Launched in January 2014, KovsieGear is used to strengthen the brand and creating a sense of ownership among all stakeholders. The KovsieGear team is grateful for the continuous support of staff and students, as well as alumni.
 
The PRISM awards of the Public Relations Institute of Southern Africa (PRISA) are Africa’s most sought-after award in the public relations industry, and are presented to public relations and communication professionals who have incorporated strategy, creativity, and professionalism successfully into public relations and communication programmes and strategies, showcasing a successful public relations campaign.
 
African Excellence Award for B Safe Take Action Campaign
 
The B Safe Take Action campaign also received an award recently at a gala event hosted by the African Excellence Awards in Cape Town. Leonie Bolleurs, Project Manager of the B Safe Take Action campaign, received the award on behalf of the university.
 
It is of cardinal importance for the university that its students, staff, and assets are safe. Once again, this award demonstrates that the university is serious about the safety of its staff and students. This is especially so, since it is the objective of the campaign to develop a culture of safety awareness in students and staff alike.
 
The hosts of the African Excellence Awards are The Communication Director, the magazine for Corporate Communications and Public Relations (PR) in Europe, which enjoys worldwide distribution. According to Rudolf Hetzel, Chairman of the jury and publisher of The Communication Director, the African Excellence Awards are an opportunity for all those working in the field of PR and communications throughout Africa to come together, and honour ground-breaking communication campaigns and projects.
 
Quality work
 
“I am extremely proud of the Communication and Brand Management team for performing excellently once again in national and continental awards programmes. The awards are a good benchmark for the quality and standard of the work we produce,” said Lacea Loader, Director of the Department of Communication and Brand Management.  
 
In the past two years, the department also received other awards for their work. This include:
-    UFS #FaceOfFacebook campaign received a Gold Quill Excellence Award from the International Association for Business Communicators (IABC), both internationally and in the Africa region.
-    B Safe Take Action campaign received a Gold Quill Merit Award from the IABC, both internationally and in the Africa region.
-    UFS #FaceOfFacebook campaign received a Bronze Stevie Award from the International Business Awards (IBA).
-    B Safe Take Action campaign received a Bronze Stevie Award from the IBA.
-    #UFStoday Facebook campaign received a Merit Award from Marketing Advancement Communication in Education (MACE).
-    The NSFAS awareness campaign received a Merit Award from MACE.
 

 

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