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03 May 2021 | Story Dr Nitha Ramnath
Frikkie Meintjes

University of the Free State alumni have an impact on a diverse range of fields, locally and internationally. They are sought after in private and public companies, leading and working in some of the top companies and organisations. One such individual is Frikkie Meintjes, Head of Global HR at Greenpeace International. 

Reconnecting alumni with the UFS and their university experience, François van Schalkwyk and Keenan Carelse, UFS alumni leading the university’s United Kingdom Alumni Chapter, have put their voices together to produce and direct a podcast series, Voices from the Free State. The podcasts are authentic conversations – providing an opportunity for the university to understand and learn about the experiences of its alumni and to celebrate the diversity and touchpoints that unite them. As part of the series, featured alumni such as Frikkie Meintjes share and reflect on their experiences at the UFS, how it has shaped their lives, and relate why their ongoing association with the UFS is still relevant and important.

Listen to Frikkie Meintjes talk about his UFS experience and connection here: 

About Frikkie Meintjes

Frikkie Meintjes is a senior management professional with extensive experience in strategic and operational leadership and people management, gained over twenty years in complex international organisations. His senior management experience includes being a member of the senior management team of Greenpeace Africa and being appointed Acting Executive Director in 2015/2016 for a period of 11 months during a leadership transition phase.
He is an experienced leader who effectively leads multicultural teams to achieve organisational goals. Frikkie’s notable achievements include harnessing a new team across four offices on the African continent, implementing a new job evaluation and grading system (Hay Group) through collaborative team efforts and a related salary structure for four offices across Africa, establishing a staff representative forum (similar to the Dutch Ondernemingsraad), and ensuring unqualified external audited annual financial statements (after a period of successive failed audits).

Leading teams from around the world

Frikkie is currently the Head of Global HR and manages a team of six HR professionals. His key deliverables include implementing the Global People Strategy and handling HR people or systems-oriented critical incidents at any of the 27 regional and national offices. The position also strengthens the global HR community and uses data to improve the overall organisational effectiveness of HR across the global organisation. In addition, he is responsible for ensuring the alignment of HR strategies and its implementation across the global organisation and provides support and expertise to senior leadership and HR professionals.

Frikkie has also worked as an international development manager in Amsterdam, the Netherlands, where his role ensured the continual growth and development of particular Greenpeace-affiliated national and regional organisations though the provision of strategic support and advice to the organisation’s leadership and by optimising synergies between organisations across the Greenpeace federation in the process of upholding the integrity of the Greenpeace global organisation and movement. The development of the executive director included regular coaching and mentoring. He represented the International Executive Director during local board meetings. Organisations assigned to him included Japan, East Asia (with offices in China, Hong Kong, Taiwan, and Korea), and Southeast Asia (with presences in the Philippines, Indonesia, Thailand, and Malaysia).

Prior to that, he served as the Operations Manager: Office of the Executive Director at Greenpeace International. He was an observer, mentor, and coach on the Future Leadership Programme held in May 2017 in Vienna, Austria, and provided advice to fifteen emerging talents. He was also a member of the Performance, Accountability and Learning (PAL) Steering Committee, advising the global organisation on monitoring and evaluation strategies, policies, and best practices.

Frikkie Meintjies has also worked for World Vision as a support services director, and for Phumani Paper in Johannesburg as an executive director.

The UFS – where it started

He completed his studies at the University of the Free State in the field of Commerce (1990-1996). During his studies, he had been involved in various activities and societies, which included being recognised as Best Residence Committee Member for Cultural Affairs; recognised as the Best Student Association, recognised for the best community engagement programme of a student association; member of the Residence Committee: Cultural Affairs and Liaison, and Chairperson of the Association of Management Sciences. 

News Archive

A brand-new image for historic University of the Free State
2011-01-19

Prof. Jonathan Jansen, Vice-Chancellor and Rector, and Prof. Teuns Verschoor, Vice-Rector of Institutional Affairs, during the media conference to launch the new brand.
- Photo: Hannes Pieterse

A new chapter was written in the history of the University of the Free State (UFS) on Thursday, 27 January 2011 when it launched its revitalised brand image. 

The brand evolution has resulted in the adoption of two primary brands to engage with its stakeholders – an evolved academic crest and a new marketing brand for the institution’s offerings and services. 
 
The university, which recently won the World Universities’ Forum award for academic excellence and institutional transformation, was founded in 1904 as a dynamic learning environment where academic excellence and the development of leadership qualities are long-standing traditions. These values are the backbone of the university and the foundation of the new brand as it seeks to adapt to the changing needs of society, without sacrificing its rich history and heritage. 
 
The process of revitalising and creating a renewed image of the UFS, spearheaded by the university’s inspirational leader, Prof. Jonathan Jansen, started in February 2010 and involved a comprehensive and consultative process to understand the deep insights that underpin the fabric of the institution among its key stakeholders. 
 
“We engaged in one of the most expansive and intensive process of consultations with staff, alumni, senate, council and other stakeholders to determine how and in what ways our brand could signal a more inclusive and forward-looking vision that captured the spirit and essence of the new country and a transforming university,” says Prof. Jansen.
 
The new brand is anchored in the university’s renewed motto “In Veritate Sapientiae Lux” (In Truth is the Light of Wisdom), which has been evolved to embrace the diversity of the community the university without losing its essence. As Judge Ian van der Merwe, Chairperson of the UFS Councilnoted,the motto retains concepts with which not only Christians can identify, but which also accommodate all the different viewpoints of the UFS’s diverse students and staff. Hereby a feeling of unity and belonging is promoted.”
 
The new brand identity was developed by the country’s foremost academic branding authority, the Brand Leadership Group. “We worked with the university to develop a brand that reflects an inclusive, forward-thinking truly South African university in tune with its changing environment which embraces its past, present and signals the future,” says Thebe Ikalafeng, founder of Brand Leadership Group.
 
The new brand has found resonance with the various university stakeholders. “The end product is excellent,” commented Mr Naudé de Klerk, Chairperson of Kovsie Alumni. “It represents a history of hope, excellence, innovation and transformation. Above all, it represents a leap of faith, which extends from a humble beginning in 1904 to the strong and vital academic institution it is today.”
 
Finally, where it matters, the new brand also gets the students’ vote. “Our new brand illustrates and communicates to the rest of the world the message that we as the University of the Free State refuse to be tied down to the failures of the past, but instead confidently sprint forward to the successes of tomorrow,” says Modieyi Motholo, Chairperson of the university’s Interim Student Committee.
 
 
 

Media Release
27 January 2011
Issued by: Lacea Loader
Director: Strategic Communication (actg)
Tel: 051 401 2584
Cell: 083 645 2454
E-mail: news@ufs.ac.za
 
 

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