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01 November 2021 | Story André Damons
Digital Scholarship Centre DSC
The recently established Digital Scholarship Centre (DSC) at the UFS is playing an important role in contributing to the development of a collaborative research culture at the university.

The recently established Digital Scholarship Centre (DSC) at the University of the Free State (UFS) is playing a pivotal role in contributing to the development of a collaborative research culture at the university – from cross-faculty and international collaboration to support and administrative services for research.

The DSC was established after an investigation by the Library and Information Services (LIS) to determine the need for digital scholarship support in order to help escalate research output and quality and to support the institutional strategic aim of being a research-led university. The investigation clearly revealed that digital scholarship services would have a significant impact on the UFS' strategic purposes.

Cornelle Scheltema-Van Wyk, Manager of the DSC, says the centre is there to help increase research output, research visibility and impact, and ultimately, the reputation of the university as a research-led institution. “And we do this within the digital scholarship environment (which exists because of digital technology, the internet, and open scholarship), providing researchers with support to use digital methods to enhance their work,” says Scheltema-Van Wyk. 

A pilot project for the DSC was run last year by a work group consisting of representatives from LIS, the Directorate of Research Development (DRD), and ICT Services. An acting manager was appointed, and a web presence was created for the DSC. 

Assistance for researchers
It was clear from the investigation that the research community at the university needed help navigating the digital landscape, determining what services and support systems exist, and how to find, access, and use them. The investigation revealed that researchers are looking for
  • a one-stop shop for research support;
  • increased awareness of services at the university;
  • information, guidance, and training for researchers to enable them to discover, request, and use research support services and digital technologies;
  • creating a strong online presence, while also providing a physical hub with equipment that many researchers cannot afford, as well as a ‘haven’ with an ‘inspiring atmosphere’ to do research when offices become too distracting due to administrative tasks and students;
  • assistance with creating and using collaborative online environments for collaborative research projects;
  • assistance with the open science environment, specifically with regard to open access publishing, funding for open access publishing, and open methods in research; and
  • support for research data management, specifically the development of a research data policy and a data repository at the university.

The centre, which has its roots in the digital, open, and networked environment, also helps to maximise the effectiveness of scarce and limited resources by minimising duplication, not only in research practice with the help of research data management, for example, but also at support level with knowledge of the institutional research environment and where resources can be shared. DSC works to maintain awareness of all relevant resources and can assist with connection and coordination. It also provides information, guidance, training, support services for digital scholarship as well as technology and software, consultation, spaces, and referrals to services such as high-performance computing. 

According to Scheltema-Van Wyk, the benefit of digital scholarship services with a main hub to act as coordinator and consolidator is that the hub has a wider view of the research environment at the institution throughout the research cycle. This includes the planning stages of a research project where a researcher needs to acquire equipment, to data collection and analysis in a digital world, to the preservation of research, and publication in a new scholarly communication environment.

The pilot projects

The UFS has a good foundation of capabilities when it comes to existing research support services for digital scholarship and has developed these capabilities over the past ten years. This includes the High-Performance Computing unit in ICT Services, innovation support by the DRD via KovsieInnovation, and digitisation, digital collections infrastructure, electronic publishing, and repository services at LIS. These support services are very successful from a production standpoint, but the success of visibility and engagement with these services at the institution is more varied.

“The pilot projects illustrated the benefits of the DSC, where researchers were able to contact the centre with questions ranging from how to install research software on their computers, the process of acquiring mobile applications for research purposes (the DSC liaised with Finance to create a process), to setting up online academic seminars and getting third-party applications to work with university resources,” says Scheltema-Van Wyk. 

The knowledge gained from these service requests has already provided the DSC with a broader knowledge of the research environment at the university and allowed recommendations for collaboration and the sharing of resources and expertise in the community.

The DSC uses a hub-and-spoke service model. This model includes a strong central node that links to many other resources. Knowledge, expertise, staff, and services are embedded in academic departments, interdisciplinary units (for example, the newly established Interdisciplinary Centre for Digital Futures), libraries and other service points around the university, which are connected and coordinated through this central node.

The advantage of this model is that it allows growth to take place organically. Services and expertise develop where needed, rather than researchers depending on a centralised unit that may lack the resources to meet ever-evolving digital scholarship needs. Distributed knowledge and skills, however, make it difficult to identify where to go for specific services, training, and assistance. The DSC as a central hub combats the confusion this may cause, linking to the various spokes at the institution.

Prof Corli Witthuhn, Vice-Rector: Research and Internationalisation, says the DSC is at the forefront of providing support to our world-leading researchers on the latest developments in the digital research arena. We are committed to continuing our cutting-edge support and novel approaches to developing the UFS as a research-led university.

News Archive

Code-switching, tokenism and consumerism in print advertising
2014-10-27

Code-switching, linguistic tokenism and modern consumerism in contemporary South African print advertising. This is the current research focus of two lecturers from the Faculty of the Humanities at the UFS, Prof Angelique van Niekerk and Dr Thinus Conradie.

The act of switching between two or more languages is replete with socio-cultural meaning, and can be deployed to advance numerous communicative strategies, including attempts at signalling cultural familiarity and group affiliation (Chung 2006).

For advertising purposes, Fairclough’s (1989) seminal work on the ideological functions of language remark on the usefulness of code-switching as a means of fostering an advertiser-audience relationship that is conducive to persuasion. In advertising, code-switching is a valuable means with which a brand may be invested with a range of positive associations. In English-dominated media, these associations derive from pre-existing connotations that target audiences already hold for a particular (non-English) language. Where exclusivity and taste, for example, are associated with a particular European language (such as French), advertising may use this languages to invest the advertised brand with a sense of exclusivity and taste.

In addition, empirical experiments with sample audiences (in the field of consumer research) suggest that switching from English to the first language of the target audience, is liable to yield positive results in terms of purchase intentions (Bishop and Peterson 2011). This effect is enhanced under the influence of modern consumerism, in which consumption is linked to the performance of identity and ‘[b]rands are more than just products; they are statements of affiliation and belonging’ (Ngwenya 2011, 2; cf. Nuttall 2004; Jones 2013).

In South African print magazines, where the hegemony of English remains largely uncontested, incorporating components of indigenous languages and Afrikaans may similarly be exploited for commercial ends. Our analysis suggests that the most prevalent form of code-switching from English to indigenous South African languages represents what we have coded as linguistic tokenism. That is, in comparison with the more expansive use of both Afrikaans and foreign languages (such as French), code-switching is used in a more limited manner, and mainly to presuppose community and solidarity with first-language speakers of indigenous languages. In cases of English-to-Afrikaans code-switching, our findings echo the trends observed for languages such as French and German. That is, the language is exploited for pre-existing associations. However, in contrast with French (often associated with prestige) and German (often associated with technical precision), Afrikaans is used to invoke cultural stereotypes, notably a self-satirical celebration of Afrikaner backwardness and/or lack of refinement that is often interpolated with hyper-masculinity.

References


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