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Voices from the Free State: Episode ten – featuring Louzanne Coetzee

15 November 2021 | Story Dr Nitha Ramnath | Photo Supplied

2021_10_Louzanne_FB_Social media IA VOICES copy

“Running provides me with a platform to reach others, to bring hope, to make people realise that anything is possible if you are prepared to work hard for it,” says Louzanne Coetzee, our very own home-grown all-round achiever, who is fun-loving, relatable, and inspiring. A South African para-athlete, Coetzee was born blind as a result of a hereditary condition called Leber congenital amaurosis, and competes in the T11 disability class for athletes with the highest level of visual impairment. Coetzee enjoys an integrated life, with an interest in baking, watching movies, walking and hiking, cycling, being part of a church band, public speaking, coupled with some artistic hobbies.

Our podcast guest

Coetzee competed at the 2020 Tokyo Paralympic Games this year, where she won a silver medal in the 1 500 m final alongside her guide Erasmus Badenshorst, setting a new African record of 4:40.96. She also competed in the women’s mixed class marathon (T11 and T12 for the visually impaired) with her guide Claus Kempen, improving the world record by 1 min 42 sec and her personal best from 3:13:41 to 3:11:13.

In 2018, Coetzee competed in three events at the Para Athletics event in Berlin, Germany – the 800 m, 1 500 m, and 5 000 m. She set a new African record in the T11 800 m race, taking the silver medal, as well as a bronze for the 1 500 m race. In 2018, Coetzee also broke the 5 000 m (women) world record in her disability class, while in the same year she became the first visually impaired athlete to compete at the World University Cross Country Championships in Switzerland.

Coetzee set a new world record in the 5 000 m T11 category for the first time at the Nedbank National Championships for the Physically Disabled in March 2016. Moreover, with her performance of 19:17.06, Coetzee shattered the Lithuanian athlete Sigita Markeviciene’s 16-year record of 20:05.81, set at the 2000 Paralympics in Sydney. Coetzee became the first totally blind female to clock sub-20 minutes in the 5 000 m.

Her involvement in her society stretches beyond sports, and as a student, she formed part of the University of the Free State Student Representative Council. She was also an athlete representative on the Free State Academy of Sport’s executive committee.

In 2014, she became the first visually impaired student to be elected to the UFS Student Representative Council (SRC), with the portfolio Student Accessibility. From 2015 to 2017, she was a research assistant in the Institute for Reconciliation and Social Justice at the UFS, and in 2016 she also acted as junior lecturer in a computer module for students with visual impairments. From 2017 to 2018, she was Residence Head of Arista Ladies City Residence, and she is currently the Residence Head of Akasia Residence at the UFS.

Coetzee boasts several accolades from the UFS. She was named the 2014 Senior Sportswoman of the Year by the Free State Sport Association for the Physically Disabled (FSSAPD). In 2017, she and her guide Khothatso Mokone received a Special Award for Disabled Sport at the KovsieSport Awards. In 2018, she won the Free State Sports Star Award, and was named Sports Star of the Year (period June 2018 to April 2019) by the Free State Sport Association for the Physically Disabled.

Coetzee’s academic qualifications include a BA and BAHons in Integrated and Corporative Marketing Communication, and an MA in Social Cohesion and Reconciliation – all from the University of the Free State.

Listen to the podcast below

François van Schalkwyk and Keenan Carelse, UFS alumni leading the university’s United Kingdom Alumni Chapter, have put their voices together to produce and direct the podcast series. Intended to reconnect alumni with the university and their university experience, the podcasts will be featured on the first Monday of every month, ending in November 2021. Our featured alumni share and reflect on their experiences at the UFS, how it has shaped their lives, and relate why their ongoing association with the UFS is still relevant and important. The podcasts are authentic conversations – they provide an opportunity for the university to understand and learn about the experiences of its alumni and to celebrate the diversity and touchpoints that unite them.

For further information regarding the podcast series, or to propose other alumni guests, please email us at alumnipodcast@ufs.ac.za

For all Voices from the Free State podcasts, click here

News Archive

UFS Communication and Brand Management receives two prestigious international awards

2015-07-07

Lelanie de Wet, Lacea Loader and Leonie Bolleurs

The Department of Communication and Brand Management at the University of the Free State (UFS) received two of the six Gold Quill Awards – that were awarded to South African companies and institutions - at the International Association of Business Communicator’s (IABC) Excellence Gala ceremony in San Francisco, US on 15 June 2015.

The awards ceremony formed part of the 2015 IABC World Conference, which took place from 14-17 June 2015. The department received a Gold Quill Excellence Award for its social media campaign, UFS #FaceOfFacebook and a Gold Quill Merit Award for the B Safe Take Action campaign.

From the 15 countries that entered, a total of 120 Gold Quill Excellence awards and 189 Gold Quill Merit awards were awarded. Other South African award winners included Barclays Africa Group Limited, Mediclinic and the Cape Peninsula University of Technology (CPUT).

This is the second year in a row that the UFS has been recognised by the IABC for its communication projects. In 2014, the department was awarded the Jake Wittmer Research Award for a Stakeholder Perception Audit conducted in February 2014. The audit was considered – by the IABC - as one of the best breakthrough strategies used by a university to measure the perceptions of its stakeholders.This made the UFS the first tertiary institution in Africa to receive the research award. The stakeholder perception audit also received an Africa Gold Quill in 2014.

"Being recognised by a global association such as the IABC for the second time, is a great honour and I am very proud of what my colleagues have achieved by entering the two campaigns. Winning the awards is a true indication of what can be done when a team of expert communicators is committed towards engaging their target audiences with campaigns that speak of quality and innovation. The fact that the UFS is one of only two tertiary education institutions in the country to receive these prestigious awards, makes it even more special," said Lacea Loader, Director: Communication and Brand Management at the UFS.

IABC World and Africa conferences 2015

The IABC is a global membership association with a network of 12 000 members in more than 80 countries, representing many of the Global Fortune 500 companies. It serves professionals in the field of business communication, bringing together the profession’s collective disciplines.

With the theme: Changing landscape: Informing the future, the 2015 world conference was attended by over 1 200 delegates from across the world. Delegates were offered an opportunity for learning, discovering, and connecting. Loader also made a presentation entitled ‘Award-winning measurement endorses sound reputation management strategy’ at the world conference.

The department will also be receiving two Africa Gold Quill Awards from the Africa chapter of the IABC for the same campaigns on 30 July 2015 in Johannesburg.

UFS #FaceOfFacebook Campaign

The university received a Gold Quill Excellence Award for its social media campaign, UFS #FaceOfFacebook. This initiative originated in the university’s commitment to its Human Project, which sets the standard for good behaviour and care.

Lelanie de Wet, Manager: Social Media and Website Content and project leader of UFS #FaceOfFacebook, said the project was born from the need to communicate with students. Thus a virtual friend, #FaceOfFacebook, was created. “Yearly auditions are being held to choose the new face representing the UFS on Facebook. Short video clips of the #FaceOfFacebook – whether it is attending events or communicating important messages - are posted on the UFS Facebook page. The successful candidate holds the title #FaceOfFacebook for 12 months.

“When I look at a campaign such as #FaceOfFacebook, from the time it took its first tentative steps in 2013, and see how it inspired staff and students alike, my heart swells with pride. Often you can see the impact you have made only in retrospect. The ripples you send into the world will inevitably create waves,” she said.

B Safe Take Action Campaign

The B Safe Take Action campaign of the university received a Gold Quill Merit award from the IABC.

The campaign was activated in September 2013. “It targeted on- and off-campus students and staff, aiming to create social ownership of personal safety, and to raise awareness of the safety measures put in place by the university,” said Leonie Bolleurs, Manager: Internal Communication and project manager of the campaign.

The campaign looked at a number of safety aspects, focusing not only on crime but also on being safe from road accidents and stress/burnout.

It is the second time this year that the BSafe campaign has been recognised for its innovative strategy. Earlier this year it received a PRISM Award (Gold) from the Public Relations Institute of Southern Africa (PRISA). The annual PRISM Awards are about recognising and celebrating great public relations campaigns.

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