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18 October 2021
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Story Dr Nitha Ramnath
Our podcast guest
Prof Jeandrew Brink holds the post of Associate Professor in the Department of Mathematics and Applied
Mathematics within the Faculty of Natural and Agricultural Sciences at the University of the Free State. Her areas of interest include an analytical interest in Einstein field equations, dynamical systems, algorithms for testing general relativity
and the no-hair theorems, black holes, and gravitational waves. Prof Brink registered for a Bachelor of Sciences in 1998, continued with honours studies in 1999, and completed her master’s degree in 2000. Prof Brink’s research is on various
theoretical aspects of testing general relativity. She is a member of the MeerKAT telescope team that times and detect pulsars. She is also working with members of the Laser Interferometer Gravitational-Wave Observatory (LIGO) to find ways of using
gravitational waves to test Einstein’s theory.
Prof Brink was involved in the compilation of a video of geodesic orbits around a Manko-Novikov singularity, selected to be part of a Starmus 3 concert, the proceeds of which went towards promoting the Stephen Hawking Medal for Science Communication and
to support the charitable activities of the Stephen Hawking Foundation. It could also be part of a subsequent documentary.
Listen to the podcast at
François van Schalkwyk and Keenan Carelse,
UFS alumni leading the university’s United
Kingdom Alumni Chapter, have put their voices together to produce and direct the podcast series. Intended to reconnect alumni with the university and their university experience, the podcasts will be featured on the first Monday of every month,
ending in November 2021. Our featured alumni share and reflect on their experiences at the UFS, how it has shaped their lives, and relate why their ongoing association with the UFS is still relevant and important. The podcasts are authentic
conversations – they provide an opportunity for the university to understand and learn about the experiences of its alumni and to celebrate the diversity and touchpoints that unite them.
For further information regarding the podcast series, or to propose other alumni guests, please email us at
alumnipodcast@ufs.ac.za
For all Voices from the Free State podcasts,
click here.
Dying of consumption: Studying ‘othering’ and resistance in pop culture
2014-10-31
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The Centre for Africa Studies (CAS) at the UFS – under the project leadership of Prof Heidi Hudson (CAS Director) – conceptualised an interdisciplinary research project on representations of otherness and resistance.
This is in collaboration with UFS departments such as the Odeion School of Music, the Department of Drama and Theatre Arts, the Department of Fine Arts, the Jonathan Edwards Centre Africa and the Department of Afrikaans and Dutch, German and French.
In this project, Dr Stephanie Cawood from CAS leads a sub-project on the dynamics of pop culture and consumerism. Her research unpacks and critiques pop culture representations of othering and resistance by engaging with the othering rhetoric of conspicuous consumption as well as the subversive rhetoric or culture jamming at play in various South African youth subcultures.
Consumerism has become the institutional system in which we live our daily lives. Pop culture is the result when multinational corporations take aspects of culture and turn it into commodities with high market value. In pop culture and its manifestation, consumption, marketers and savvy advertising executives have realised long ago that othering and resistance are powerful tools to artificially create empty spaces in people’s lives that can only be filled through consuming.
“The scary thing is in my opinion that everyone has become a market segment, including very young children,” says Dr Cawood.
In his 1934 book, The Theory of the Leisure Class (TLC), Thorstein Veblen coined the term conspicuous consumption to describe the conduct of the nouveau riche. He contended that when people manage to meet their basic human requirements, any additional accumulation of wealth will no longer relate to function, but will be spent on ostentatious displays of conspicuous consumption or waste. Conspicuous consumption has evolved into invidious consumption where consumption is a mark of one’s superior social status and particularly aimed at provoking envy. The whole point is unashamed one-upmanship.
“Think of the izikhotane or skothane cultural phenomenon where young people engage in ritualised and ostentatious consumerist waste for social prestige. This is an excellent example of invidious consumption.
“Instead of striving to become good citizens, we have become good consumers and none are more vulnerable than our youth irrespective of cultural and ethnic differences”.