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04 October 2021 | Story Dr Nitha Ramnath

The University of the Free State, in partnership with the Charlotte Mannya-Maxeke Institute, will be hosting its annual Charlotte Maxeke Memorial Lecture titled, Quality education, gender and the economy. This year, the event will take place virtually.

Date: Wednesday, 27 October 2021
Time: 17:30-19:00
RSVP: Alicia Pienaar, Pienaaran1@ufs.ac.za, by 25 October 2021 after which a link will be shared

Gender equality is a global priority and a South African concern. Among other interventions, it requires an approach that ensures people of all genders have access to and are empowered through education.  Globally, large gender gaps exist in accessing, completing, and continuing with schooling and with higher education studies. These global disparities are evident in South Africa. Gender injustices in education hinder a global majority (including women and members of the LGBTQIA+ communities) from fully participating in and benefiting from education. Indeed, gender injustices still mean that women and girls continue to be plagued by lower levels of success in mathematics, science, and technology compared to males. The gender injustices that hinder success in the education of women and girls relate to a myriad of factors, such as gender-based violence, unjust practices related to pregnancy, and gender roles that often burden women with unpaid care-giving roles. These obstacles also exist within universities that face unique challenges in advancing the gender agenda.

This year marks 150 years since the birth of Charlotte Mannya Maxeke, whose heroic life as South Africa’s first black female university graduate is a beacon for gender equality.  Celebrating this 150-year milestone is an opportune moment to recognise that strong interventions are needed to remove systemic and cultural barriers that violently perpetuate inequality in every sphere of the economy, particularly those that marginalise women and girls. 

Biographies of Programme Director and speakers:

Prof Joy Owen (Programme Director)

Prof Joy Owen is an academic, mother, and Head of the Department of Anthropology at the University of the Free State. Formerly head of department and deputy dean (the Humanities) at Rhodes University, Prof Owen spent some time as a visiting lecturer at the University of Münster (Germany) in 2016, and as a TORCH Global South visiting professor at the University of Oxford (UK) in 2019.

Prof Owen’s primary research love is African transnational migration. Her monograph, titled ‘Congolese social networks: Living on the margins in Muizenberg, Cape Town’ detailed the lives of transnational Congolese migrants residing in Muizenberg in the first decade of the twenty-first century. Her work homes in on the complex ways in which African transnational migrants create and maintain belonging in post-apartheid South Africa. Focusing particularly on social networks, Prof Owen demonstrates how contingency, strategy, love, and habitus support onward migration (or not). 

A second research flirtation is embodied in critical pedagogy that recognises students as knowledge holders and producers through their experiences prior to and during higher education. Students are critical teaching and learning collaborators in classroom spaces, however defined. As an invisible pioneer, ‘Just Joy’ – as described by one of the students she supervises – merges both head and heart in her teaching, as she encourages students to become critically conscious of the world they have inherited and are creating, and the ways in which all forms of oppression can and need to be collectively addressed.

Prof Owen’s work, including her research, teaching, and administrative work, unobtrusively pulls apart academic and social binaries, making the world safer for the appreciation and celebration of difference – the primary marker of humanity.
Ms Zubeida Jaffer (Keynote speaker)

Zubeida Jaffer is a multiple award-winning South African journalist, and the first woman in Africa to have won the coveted foreign journalist award from the National Association of Black Journalists in the USA. An author and activist, Ms Jaffer’s work has earned numerous local and international awards. These include the Muslim Views Achiever Award as well as the Honor Medal for Distinguished Service to Journalism from the University of Missouri in the USA.

In her memoir titled, Our Generation, Ms Jaffer eloquently tells the story of her emotional journey through the years of South Africa’s turbulence into a new democracy. Her second book, Love in the Time of Treason, has been described as a ‘tour de force’ and has been republished internationally under the title On Trial with Mandela. In her third book, Beauty of the Heart: The Life and Times of Charlotte Mannya Maxeke, Ms Jaffer tells the story of South Africa’s first black female graduate who was a feisty leader at the turn of the century, stretching from 1871 to 1939. The celebration of 150 years of her birthday took place in April 2021.

A graduate of both UCT and Rhodes University, Ms Jaffer holds a master’s degree from Columbia University in New York, where she earned the award for best foreign student. Until recently, she was Writer-in-Residence in the Department of Communication Sciences at the University of the Free State. She continues to hold the position of Research Fellow at the UFS. She is the publisher of two websites – her own at www.zubeidajaffer.co.za and a second site called The Journalist at www.thejournalist.org.za. The Journalist serves as a knowledge bank providing context and history to students, academics, and other thoughtful South Africans.

Madiepetsane Charlotte Lobe is the Acting Chief Operations Officer in the Department of International Relations and Cooperation.  Ms Lobe represents South Africa in various capacities in the international arena. She is the focal person for Women, Peace and Security in South Africa and serves in the Global Network on Women, Peace and Security working group. She also serves on the Global Steering Committee of the Generation Equality Forum on behalf of South Africa. The Generation Equality Forum is a global multigenerational initiative aimed at dismantling gender inequalities and achieving a gender-equal world by 2030. 

Ms Lobe has served as a councillor (1996-1999), a member of parliament (1999-2004), and a member of the Free State Provincial Legislature (2004-2008).  She is the author of the book, My Father: My Hero, My Zero, published in March 2021. She holds a master’s degree in Politics, majoring in Governance and Political Transformation from the University of the Free State. She also holds a Diploma in Public Relations and Communication. 

Prof Pearl Sithole

Prof Pearl Sithole is the Campus Vice-Principal: Academic and Research on the University of the Free State Qwaqwa Campus in Phuthaditjhaba, South Africa. She is a trained social anthropologist with an interest in governance, gender and development, politics of knowledge production, and social inequality.  An alumna of the University of Durban-Westville, Prof Sithole holds a master's degree and a doctorate in Philosophy, specialising in Social Anthropology, from the University of Cambridge.
She has worked on rural development and policy management at the Human Sciences Research Council, and lectured Anthropology at the University of Durban-Westville and at the University of KwaZulu-Natal. 

Prof Sithole has served as a member of the Ministerial Transformation Oversight Committee for Higher Education. She currently serves as a panel member on the Council of Higher Education’s National Review of Doctoral Degrees and was recently appointed by Pope Francis as an ordinary member of the Pontifical Academy of Social Sciences, a Vatican-based institution created to promote the study and progress of social sciences. 

In recognition of her sterling work as a social scientist, Prof Sithole received the Distinguished Young Woman in Science Award from the South African Department of Science and Technology in 2011.

Prof Sithole has published more than 20 research papers in peer-reviewed journals, and several books. Her most recent publications are, ‘Land in South Africa: A Permanent Question; thanks to History, Law and Economics’ published in 2020 as a book chapter; and the journal article, ‘Is Decoloniality Possible: A Noble Mission, A Frustrated Strategy’ also published in 2020.

News Archive

UFS Communication and Brand Management receives two prestigious international awards
2015-07-07

Lelanie de Wet, Lacea Loader and Leonie Bolleurs

The Department of Communication and Brand Management at the University of the Free State (UFS) received two of the six Gold Quill Awards – that were awarded to South African companies and institutions - at the International Association of Business Communicator’s (IABC) Excellence Gala ceremony in San Francisco, US on 15 June 2015.

The awards ceremony formed part of the 2015 IABC World Conference, which took place from 14-17 June 2015. The department received a Gold Quill Excellence Award for its social media campaign, UFS #FaceOfFacebook and a Gold Quill Merit Award for the B Safe Take Action campaign.

From the 15 countries that entered, a total of 120 Gold Quill Excellence awards and 189 Gold Quill Merit awards were awarded. Other South African award winners included Barclays Africa Group Limited, Mediclinic and the Cape Peninsula University of Technology (CPUT).

This is the second year in a row that the UFS has been recognised by the IABC for its communication projects. In 2014, the department was awarded the Jake Wittmer Research Award for a Stakeholder Perception Audit conducted in February 2014. The audit was considered – by the IABC - as one of the best breakthrough strategies used by a university to measure the perceptions of its stakeholders.This made the UFS the first tertiary institution in Africa to receive the research award. The stakeholder perception audit also received an Africa Gold Quill in 2014.

"Being recognised by a global association such as the IABC for the second time, is a great honour and I am very proud of what my colleagues have achieved by entering the two campaigns. Winning the awards is a true indication of what can be done when a team of expert communicators is committed towards engaging their target audiences with campaigns that speak of quality and innovation. The fact that the UFS is one of only two tertiary education institutions in the country to receive these prestigious awards, makes it even more special," said Lacea Loader, Director: Communication and Brand Management at the UFS.

IABC World and Africa conferences 2015 

The IABC is a global membership association with a network of 12 000 members in more than 80 countries, representing many of the Global Fortune 500 companies. It serves professionals in the field of business communication, bringing together the profession’s collective disciplines.

With the theme: Changing landscape: Informing the future, the 2015 world conference was attended by over 1 200 delegates from across the world. Delegates were offered an opportunity for learning, discovering, and connecting. Loader also made a presentation entitled ‘Award-winning measurement endorses sound reputation management strategy’ at the world conference.

The department will also be receiving two Africa Gold Quill Awards from the Africa chapter of the IABC for the same campaigns on 30 July 2015 in Johannesburg.

UFS #FaceOfFacebook Campaign

The university received a Gold Quill Excellence Award for its social media campaign, UFS #FaceOfFacebook. This initiative originated in the university’s commitment to its Human Project, which sets the standard for good behaviour and care.

Lelanie de Wet, Manager: Social Media and Website Content and project leader of UFS #FaceOfFacebook, said the project was born from the need to communicate with students. Thus a virtual friend, #FaceOfFacebook, was created. “Yearly auditions are being held to choose the new face representing the UFS on Facebook. Short video clips of the #FaceOfFacebook – whether it is attending events or communicating important messages - are posted on the UFS Facebook page. The successful candidate holds the title #FaceOfFacebook for 12 months.

“When I look at a campaign such as #FaceOfFacebook, from the time it took its first tentative steps in 2013, and see how it inspired staff and students alike, my heart swells with pride. Often you can see the impact you have made only in retrospect. The ripples you send into the world will inevitably create waves,” she said.

B Safe Take Action Campaign

The B Safe Take Action campaign of the university received a Gold Quill Merit award from the IABC.

The campaign was activated in September 2013. “It targeted on- and off-campus students and staff, aiming to create social ownership of personal safety, and to raise awareness of the safety measures put in place by the university,” said Leonie Bolleurs, Manager: Internal Communication and project manager of the campaign.

The campaign looked at a number of safety aspects, focusing not only on crime but also on being safe from road accidents and stress/burnout.

It is the second time this year that the BSafe campaign has been recognised for its innovative strategy. Earlier this year it received a PRISM Award (Gold) from the Public Relations Institute of Southern Africa (PRISA). The annual PRISM Awards are about recognising and celebrating great public relations campaigns.

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