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31 October 2021 | Story Prof Francis Petersen

The University of the Free State (UFS) calls on all higher education institutions, business, the private and public sector, and the South African community to confirm their commitment towards climate change and to contribute to climate change interventions.

“The UFS is committed to contributing meaningfully through research, innovation, policy advice, activism, and the operational management of the university to a fairer, cleaner, and healthier world, and urges world leaders to make bold decisions on how to reduce greenhouse gas emissions at the upcoming Climate Change Conference of the Parties (COP26) meeting in Glasgow,” says Prof Francis Petersen, Rector and Vice-Chancellor.

The UFS supports the United Nations’ (UN) Sustainable Development Goals (SDGs), and in particular Goal 13, which calls for urgent action to combat climate change and its impact and is committed to underpinning it in the institution’s strategy and operations.

According to Prof Petersen, the university is developing a response to positively impact society and is using the SDGs as basis for this response. “This will incorporate our operations in terms of green and sustainable campuses, as well as the Academic Project in terms of quality research, engaged scholarship, and strategic partnerships with government, communities, and different sectors of the economy. A response to the SDGs is a significant step towards our commitment to play a role in climate change,” says Prof Petersen.

News Archive

UFS appoints advertising agencies
2005-08-19

The University of the Free State (UFS) has awarded its marketing and communication account to a unique joint venture between two advertising agencies.

The agencies involved are the Durban-based TBWA and the Bloemfontein-based agency called C-squared (which stands for Consumer Connectedness).

According to the UFS Director of Marketing, Dr Ivan van Rooyen, the idea of a joint venture came about after a rigorous selection process during which both agencies were short-listed.

“The UFS recognised the synergies that could be developed by having an established agency working together with an emerging agency, which at the same time advances black economic empowerment in the Free State,” Dr van Rooyen said.

He said the UFS was keen to increase awareness locally and nationally about the UFS as a quality institution of higher learning in a very competitive market. The two agencies, he said, are well placed to assist the UFS in achieving this objective.
 
Mr Ben Moseme, chief executive of C-squared, said his agency looked forward to working on the UFS account with TBWA.

Mr Daryl Bennewith of TBWA in Durban says the agency is excited about the opportunity of developing the UFS brand and positioning it for the future.

“We are passionate about the role communication can play in changing perceptions and establishing the UFS as the benchmark for all higher education institutions embracing the challenges of transformation,” Mr Bennewith said.

Media release

Issued by:  Lacea Loader
   Media Representative
   Tel:  (051) 401-2584
   Cell:  083 645 2454
   E-mail:  loaderl.stg@mail.uovs.ac.za

18 August 2005
 

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