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31 October 2021 | Story Prof Francis Petersen

The University of the Free State (UFS) calls on all higher education institutions, business, the private and public sector, and the South African community to confirm their commitment towards climate change and to contribute to climate change interventions.

“The UFS is committed to contributing meaningfully through research, innovation, policy advice, activism, and the operational management of the university to a fairer, cleaner, and healthier world, and urges world leaders to make bold decisions on how to reduce greenhouse gas emissions at the upcoming Climate Change Conference of the Parties (COP26) meeting in Glasgow,” says Prof Francis Petersen, Rector and Vice-Chancellor.

The UFS supports the United Nations’ (UN) Sustainable Development Goals (SDGs), and in particular Goal 13, which calls for urgent action to combat climate change and its impact and is committed to underpinning it in the institution’s strategy and operations.

According to Prof Petersen, the university is developing a response to positively impact society and is using the SDGs as basis for this response. “This will incorporate our operations in terms of green and sustainable campuses, as well as the Academic Project in terms of quality research, engaged scholarship, and strategic partnerships with government, communities, and different sectors of the economy. A response to the SDGs is a significant step towards our commitment to play a role in climate change,” says Prof Petersen.

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Department of Communication and Information helped with project
2006-05-15

Third-year students studying integrated marketing communication at the University of the Free State's (UFS) Department of Communication and Information Studies recently completed a practical project called  “Battle of the Creatives” together with OFM and Altech AutoPage. The students worked with marketing agencies from Bloemfontein and had to formulate a new marketing strategy for Altech AutoPage. The winning group's campaign will be implemented in July and August 2006 by Altech AutoPage in Bloemfontein.  If the expected results are achieved, the campaign will be rolled out nationally.  The project will in future be presented annually to give students the opportunity to obtain practical experience.

The winning group of students are from the left Ms Katia Bouwer (Mighty K marketing agency), Ms Diana Ambrosio, Ms Carmen van Heerden and Mr Gerben van Niekerk.
At the back from the left are Ms Andrea Scheckle, Mr Nico van der Westhuizen, Ms Bianca Vorster, Mr Frans Claassen, Ms Riëtte Coetzer and Mr Abrie Barker.

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