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27 September 2021 | Story Leonie Bolleurs | Photo Supplied
Dr Frikkie Maré is serving as one of the directors of the non-profit organisation, the Agri Relief Foundation (ARF).

The agricultural sector is used to facing events of abnormal impact, including floods, droughts, veld fires, and disease outbreaks. Even if it is possible to prepare against any of these risks by taking proper measures, for instance by having a farm emergency plan in place or by securing property properly, there are times when it is not possible or practical for the modern-day South African farmer to proactively manage all the risks they are facing.

It is in times like these that the newly established body, the Agri Relief Foundation (ARF), provides an invaluable service to the agricultural sector. 

Dr Frikkie Maré, Senior Lecturer in the Department of Agricultural Economics at the University of the Free State (UFS), is one of the directors of this non-profit organisation, which focuses on assisting agricultural producers in need. 

This initiative is the brainchild of a number of businesses in the agricultural sector.

He says although there are many institutions in South Africa assisting farmers, most of the current initiatives are geared towards large-scale disasters, such as severe droughts, floods, unpreventable pests and diseases, and veld fires that affect many producers.  

Benefiting the wider society

According to Dr Maré, the ARF will focus on helping individual agricultural producers who are in need; both financially and otherwise.  This may include elements such as the loss of grazing due to brown locust, assistance after a farm attack or murder to ensure the day-to-day running of the farm, and localised natural disasters such as floods, hail, severe cold, or fire.

The group of directors plays a key role in screening the applications for assistance and deciding, based on merit and the availability of resources, who they can assist.

Besides the direct benefit to the farmer, this initiative also adds value to the wider society. “When the sustainability of an agricultural producer is under threat, it also threatens the livelihoods of his/her workers and their families, the rural economy of the nearest town where they purchase production inputs and general groceries, as well as society at large, as less food and/or fibre will be produced.  The assistance of the ARF will therefore ripple out to a much larger level than only the agricultural producer,” explains Dr Maré. 

A learning experience

There is also a benefit for the university. In the classroom, Dr Maré will be able to share any knowledge he is gaining in this process with his students. “Agricultural Economics is fundamentally about ensuring the long-term sustainability of agricultural production through concepts, including but not limited to, production economics, natural resource economics, agricultural management, and marketing.  My involvement in the ARF will provide examples of what can go wrong in terms of primary production that threatens the sustainability of the enterprise and what can be done to assist,” he says. 

Any business or individual can contribute to this noble cause. Financial contributions as well as physical products such as transport, fuel, animal feed, and legal services are welcome. 

Dr Maré says they have already received contributions from companies such as Zoetis (animal health), which sponsor a part of their profit from certain products to the foundation on a continuous basis. Lavendula (animal feed) also sponsored the proceeds of a farmers’ information day.

News Archive

Phemelo crowned Miss Free State 2017
2017-06-09

Description:Mej Vrystaat, Phemelo Lekale Tags: Mej Vrystaat, Phemelo Lekale

Phemelo Lekale, a second-year BCom Accounting
student at the University of the Free State, is the
newly crowned Miss Free State 2017.
Photo: Wiaan Coffee Photography

“To me, this pageant is about empowering young women. It helped me realise my strengths and weaknesses; it taught me how I can overcome my weaknesses and use my strengths to the best of my ability.”

This is exactly what second-year BCom Accounting student Phemelo Lekale sets out to do during her reign as Miss Free State 2017.

Bring about change and make a difference

The Miss Free State pageant aims in assisting young women to reach out to their communities and charities to bring about change. The pageant also aims to make a difference in somebody’s life.

Phemelo, who takes over from last year’s Kovsie winner Mienke van Rooyen, said that she needed to grow and learn as an individual, and that is exactly what the Miss Free State platform gave her.

Excited about the opportunities lying ahead

When the announcement was made, Phemelo was filled with so many mixed emotions she only realised she was the new Miss Free State when Mienke handed over the sash. “It felt like someone was saying ‘yes, I believe in you and the vision that you proposed to bring to the table’.”

Phemelo said she was excited about the opportunities that came with being Miss Free State and the impact that this brand would have on society. “By the end of my reign, I won’t be the same woman I was when I entered and neither will I be the same woman I was when I won the crown.”

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