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27 September 2021 | Story Leonie Bolleurs | Photo Supplied
Dr Frikkie Maré is serving as one of the directors of the non-profit organisation, the Agri Relief Foundation (ARF).

The agricultural sector is used to facing events of abnormal impact, including floods, droughts, veld fires, and disease outbreaks. Even if it is possible to prepare against any of these risks by taking proper measures, for instance by having a farm emergency plan in place or by securing property properly, there are times when it is not possible or practical for the modern-day South African farmer to proactively manage all the risks they are facing.

It is in times like these that the newly established body, the Agri Relief Foundation (ARF), provides an invaluable service to the agricultural sector. 

Dr Frikkie Maré, Senior Lecturer in the Department of Agricultural Economics at the University of the Free State (UFS), is one of the directors of this non-profit organisation, which focuses on assisting agricultural producers in need. 

This initiative is the brainchild of a number of businesses in the agricultural sector.

He says although there are many institutions in South Africa assisting farmers, most of the current initiatives are geared towards large-scale disasters, such as severe droughts, floods, unpreventable pests and diseases, and veld fires that affect many producers.  

Benefiting the wider society

According to Dr Maré, the ARF will focus on helping individual agricultural producers who are in need; both financially and otherwise.  This may include elements such as the loss of grazing due to brown locust, assistance after a farm attack or murder to ensure the day-to-day running of the farm, and localised natural disasters such as floods, hail, severe cold, or fire.

The group of directors plays a key role in screening the applications for assistance and deciding, based on merit and the availability of resources, who they can assist.

Besides the direct benefit to the farmer, this initiative also adds value to the wider society. “When the sustainability of an agricultural producer is under threat, it also threatens the livelihoods of his/her workers and their families, the rural economy of the nearest town where they purchase production inputs and general groceries, as well as society at large, as less food and/or fibre will be produced.  The assistance of the ARF will therefore ripple out to a much larger level than only the agricultural producer,” explains Dr Maré. 

A learning experience

There is also a benefit for the university. In the classroom, Dr Maré will be able to share any knowledge he is gaining in this process with his students. “Agricultural Economics is fundamentally about ensuring the long-term sustainability of agricultural production through concepts, including but not limited to, production economics, natural resource economics, agricultural management, and marketing.  My involvement in the ARF will provide examples of what can go wrong in terms of primary production that threatens the sustainability of the enterprise and what can be done to assist,” he says. 

Any business or individual can contribute to this noble cause. Financial contributions as well as physical products such as transport, fuel, animal feed, and legal services are welcome. 

Dr Maré says they have already received contributions from companies such as Zoetis (animal health), which sponsor a part of their profit from certain products to the foundation on a continuous basis. Lavendula (animal feed) also sponsored the proceeds of a farmers’ information day.

News Archive

Armentum and Emily take honours in first combined SingOff attempt
2017-08-24

Description: SingOff Tags: McDonald's SingOff, Emily Hobhouse, Armentum, Villa Bravado, Harmony, Soetdoring, Vishuis 

Emily and Armentum were crowned as best combined group,
and were also the overall winners of the 2017 McDonald's
SingOff finals.  Photo: Johan Roux


A few months before the McDonald's SingOff finals, they almost didn’t have a group. But on 19 August 2017, Emily Hobhouse and Armentum were the big winners in the Kovsie Church.
In the second annual SingOff – with many new additions – combined serenade groups could take part for the first time. Emily and Armentum were crowned best combined group, and were the overall winners. Armentum followed up their 2016 performance when they won their first ever serenade competition as best male residence.
According to Tato Mpeteng, RC Arts and Culture of Armentum, the praise must go to Zoë Adonis. “She is a Music student and the RC Arts and Culture of Emily. She was our coach. She didn’t ask for any fee, and we put her under a lot of stress. She sacrificed a lot,” he says.

“We almost didn’t have a SingOff group two months ago, because we didn’t have participants.”
Villa Bravado was the best male residence and finished second overall, while Kagiso was second in the combined group category. Harmony took the honours as best female group, with Soetdoring the runners-up. Vishuis was the second-best male residence. 

Click here for a highlights video of the 2017 McDonald’s Bloemfontein SingOff Competition.
Click here to watch all the performances from this year’s SingOff Competition finals. 

SingOff 2017 results: 

Best social media campaign: Arista and Khayalami 
Best McDonald’s promo: Kagiso 
Best costume design: Harmony 
Best male soloist: Katlego (Villa Bravado) 
Best female soloist: Luthando (Emily Hobhouse) 
Most entertaining show: Villa Bravado 

Male 
Best prescribed song: Villa Bravado 
Best own composition: Vishuis 
Second place: Vishuis 
First place: Villa Bravado 

Female
Best prescribed song: Harmony 
Best own composition: Harmony 
Second place: Soetdoring 
First place: Harmony 

Combined groups
Best prescribed song: Emily and Armentum 
Best own composition: Emily and Armentum 
Second place: Kagiso 
First place: Emily and Armentum 

Overall 
Second place: Villa Bravado 
First place: Emily and Armentum

 

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