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27 September 2021 | Story Leonie Bolleurs | Photo Supplied
Dr Frikkie Maré is serving as one of the directors of the non-profit organisation, the Agri Relief Foundation (ARF).

The agricultural sector is used to facing events of abnormal impact, including floods, droughts, veld fires, and disease outbreaks. Even if it is possible to prepare against any of these risks by taking proper measures, for instance by having a farm emergency plan in place or by securing property properly, there are times when it is not possible or practical for the modern-day South African farmer to proactively manage all the risks they are facing.

It is in times like these that the newly established body, the Agri Relief Foundation (ARF), provides an invaluable service to the agricultural sector. 

Dr Frikkie Maré, Senior Lecturer in the Department of Agricultural Economics at the University of the Free State (UFS), is one of the directors of this non-profit organisation, which focuses on assisting agricultural producers in need. 

This initiative is the brainchild of a number of businesses in the agricultural sector.

He says although there are many institutions in South Africa assisting farmers, most of the current initiatives are geared towards large-scale disasters, such as severe droughts, floods, unpreventable pests and diseases, and veld fires that affect many producers.  

Benefiting the wider society

According to Dr Maré, the ARF will focus on helping individual agricultural producers who are in need; both financially and otherwise.  This may include elements such as the loss of grazing due to brown locust, assistance after a farm attack or murder to ensure the day-to-day running of the farm, and localised natural disasters such as floods, hail, severe cold, or fire.

The group of directors plays a key role in screening the applications for assistance and deciding, based on merit and the availability of resources, who they can assist.

Besides the direct benefit to the farmer, this initiative also adds value to the wider society. “When the sustainability of an agricultural producer is under threat, it also threatens the livelihoods of his/her workers and their families, the rural economy of the nearest town where they purchase production inputs and general groceries, as well as society at large, as less food and/or fibre will be produced.  The assistance of the ARF will therefore ripple out to a much larger level than only the agricultural producer,” explains Dr Maré. 

A learning experience

There is also a benefit for the university. In the classroom, Dr Maré will be able to share any knowledge he is gaining in this process with his students. “Agricultural Economics is fundamentally about ensuring the long-term sustainability of agricultural production through concepts, including but not limited to, production economics, natural resource economics, agricultural management, and marketing.  My involvement in the ARF will provide examples of what can go wrong in terms of primary production that threatens the sustainability of the enterprise and what can be done to assist,” he says. 

Any business or individual can contribute to this noble cause. Financial contributions as well as physical products such as transport, fuel, animal feed, and legal services are welcome. 

Dr Maré says they have already received contributions from companies such as Zoetis (animal health), which sponsor a part of their profit from certain products to the foundation on a continuous basis. Lavendula (animal feed) also sponsored the proceeds of a farmers’ information day.

News Archive

Justin J. Kennedy leads new Programme in Personal Excellence
2012-05-08

 

Justin J. Kennedy
Photo: Leatitia Pienaar
8 May 2012

Justin J. Kennedy has been appointed as the Manager of the new Programme in Personal Excellence. The programme is hosted in the Centre for Business Dynamics, the commercial unit of the Business School.

He studied at Rhodes University and the University of the Western Cape (UWC) and his research has been published in various health-related publications. His D.Psych. at the University of California migrated into a Ph.D. with research partner DiscoveryHealth.

While in New York, he was part of the research laboratory Helicor that developed the world’s first hand-held medical device for measuring heart-rate variability of the peripheral nervous system.  This device forms part of the programmes offered to control stress and improve cognitive performance as per clinical trials at the UCT Department of Human Biology. This programme evolved into developing the M.Sc. course work on occupational stress and Ph.D. student supervision.

The programme will launch during the university's Beneficiary Programme for Academic Heads of Department, and will focus on the neuro-economics of stress resilience.

Justin’s most recent research is peer review for an international leadership journal where he has presented evidence on how people can improve their cognitive performance and working memory by building functional stress resilience. The overall aim of the programme is to not only reduce stress, but to improve ability to be excellent at work.  Clinical results have shown it is beneficial for performance anxiety, insomnia, migraine, hypertension control and improved ability at cognitive tasks.  The aim of his work is to ensure that simple and practical skills provide academics, students and corporate participants with enduring, functional techniques that are easily applied in their working lives.

The programme has three roles: to offer services that equip students and academics; consulting services to corporate clients, financial groups and private hospitals; and publication of results in peer-reviewed journals. 

This initiative also envisages offering a postgraduate qualification and selected coaching qualifications.  For more info about corporate interventions and programmes open to students and academics, please contact Ansie Barnard at barnardam@ufs.ac.za.
 

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