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01 September 2021 | Story Rulanzen Martin

As in previous years, the Department of South African Sign Language and Deaf Studies (SASL) – a pioneering force within deaf studies – will embark on a broader campaign to create much-needed awareness of the deaf. 

This year’s #UFSDeafAwarenesscampaign aims to inform and contribute to an inclusive society, not only among the UFS community, but also among the public. The department, together with the Centre for Universal Access and Disability Support, provides exceptional support to the 16 deaf and hard of hearing students at the UFS. 

Jani de Lange, Lecturer in Deaf Studies at the UFS, says the deaf forms part of the diverse South African community – “however, there are still many misconceptions about the deaf world. Therefore, deaf awareness plays an important role in facilitating a bridge between hearing and deaf people”.  

Awareness, duty, and social responsibility collide 

Many of the staff in the department considers themselves part of the deaf community. “They play a major role in educating others through our academic programmes, as well as continuous workshops and short learning programmes,” says De Lange. She continues, saying that by celebrating Deaf Awareness Month, “we are reminded of our role and responsibility towards the deaf.” 

The department also has a long-standing relationship with Mimosa Mall in Bloemfontein, with conversational students displaying their final group projects in the centre of the shopping mall.  Mimosa is also a partner in school-based projects, such as the Bartimea School for the Deaf and Blind in Thaba Nchu. “Every year, the department, together with our student association, Signals, and all interested Sign Language students, visits Bartimea, where we host a variety of activities with the children and also help the school with small maintenance projects. In 2019 – the last time we were able to visit the school – we repainted parts of the Foundation Phase’s playground,” De Lange says.

“We hope that the public will take the time to read about deafness, Sign Language, and the deaf community to understand the exciting traditions of the culture.”  The end goal is to encourage a greater understanding that ‘you do not need hearing to listen’

Getting the community involved 

To get people involved in the campaign, the department invites UFS staff to participate in a competition where they can learn how to introduce themselves in SASL. The department is also planning an informal training session for staff and students on 7 September 2021. 


The Department of SASL and Deaf Studies also presents a FREE Introduction to SASL short learning programme. 

  Click here for more information 


 #UFSDeafAwarenessMonth #DeafAwareness #DeafCommunity


                     


News Archive

UFS scoops up MACE special award for consistent excellence
2016-12-02

Description: MACE awards 2016 Tags: MACE awards 2016 

From the left: Martie Nortjé, Lerato Sebe, Thabo Kessah,
Lacea Loader, Lelanie de Wet, Leonie Bolleurs,
Leslé-Ann George, and Mamosa Makaya from the
UFS Communication and Brand Management team
at the MACE Excellence Awards, where they received
two Merit Awards, two Excellence Awards, four Gold Awards,
one Platinum Award, and one Severus Cerff: Special Award.

The Department of Communication and Brand Management at the University of the Free State (UFS) won ten awards during the Excellence Awards of the national association of Marketing, Advancement, and Communication in Education (MACE), held on 24 November 2016 in Cape Town. Hundred and sixty two awards were presented at the event.

At the awards ceremony, the department further received the Severus Cerff Award for demonstrating consistent and outstanding excellence in the 2016 Excellence Awards Programme.

The awards ceremony is part of the MACE Annual National Congress, which took place from 23 to 25 November 2016. The MACE Congress is a platform where experts from the fields of marketing, advancement, and communication share experiences and best practices. This year’s programme included speakers such as Dr Imtiaaz Sooliman, Founder of Gift of the Givers, Ruda Landman, Non-Executive Director of Media24 Limited, and Jonathan Shapiro, well-known cartoonist.

Lacea Loader, Director of the Department of Communication and Brand Management, said, “I am extremely proud of our achievements and I’m privileged to work with such a high-performing team. The fact that we received the Severus Cerff Award for consistent excellence is an additional, exceptional accomplishment.”

Other awards include a Platinum Award, four Gold Awards, two Excellence Awards, and two Merit Awards. Martie Nortjé, Assistant Director: Branding and Merchandise, received a Platinum Award for KovsieGear, the university’s merchandise shop. The Platinum Award is given to all the entries receiving a Gold Award of Excellence in a category, and the best entry in a division receives the award.

Leonie Bolleurs, Assistant Director: Internal Communication, received the Gold Awards for the Sound [W]right UFS student tone and voice guide, the Spaces and Places Video, the Student Bursary Fund Campaign: Photographs as well as the Excellence Awards for the Student Bursary Fund Campaign: Video and the Expanded Footprints Publication. Loader was awarded with the Gold Award for the Facilitation of the review of the UFS Language Policy. This award is given to the highest-scoring entry in every category.

Thabo Kessah, Senior Officer: Internal Communication at the Qwaqwa Campus, and Loader each received a Merit Award for the Ke Eo Taba Qwaqwa Newsletter and Prof Jonathan Jansen’s Commemorative Book: For such a time as this.

Earlier this year, KovsieGear received Gold at the 2016 Prism Awards of the Public Relations Institute of Southern Africa (PRISA). The B Safe Take Action campaign also recently received an award at the African Excellence Awards in Cape Town.

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