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#UFSDeafAwarenessMonth: Raising awareness is our shared responsibility

01 September 2021 | Story Rulanzen Martin

As in previous years, the Department of South African Sign Language and Deaf Studies (SASL) – a pioneering force within deaf studies – will embark on a broader campaign to create much-needed awareness of the deaf.

This year’s #UFSDeafAwarenesscampaign aims to inform and contribute to an inclusive society, not only among the UFS community, but also among the public. The department, together with the Centre for Universal Access and Disability Support, provides exceptional support to the 16 deaf and hard of hearing students at the UFS.

Jani de Lange, Lecturer in Deaf Studies at the UFS, says the deaf forms part of the diverse South African community – “however, there are still many misconceptions about the deaf world. Therefore, deaf awareness plays an important role in facilitating a bridge between hearing and deaf people”.

Awareness, duty, and social responsibility collide

Many of the staff in the department considers themselves part of the deaf community. “They play a major role in educating others through our academic programmes, as well as continuous workshops and short learning programmes,” says De Lange. She continues, saying that by celebrating Deaf Awareness Month, “we are reminded of our role and responsibility towards the deaf.”

The department also has a long-standing relationship with Mimosa Mall in Bloemfontein, with conversational students displaying their final group projects in the centre of the shopping mall. Mimosa is also a partner in school-based projects, such as the Bartimea School for the Deaf and Blind in Thaba Nchu. “Every year, the department, together with our student association, Signals, and all interested Sign Language students, visits Bartimea, where we host a variety of activities with the children and also help the school with small maintenance projects. In 2019 – the last time we were able to visit the school – we repainted parts of the Foundation Phase’s playground,” De Lange says.

“We hope that the public will take the time to read about deafness, Sign Language, and the deaf community to understand the exciting traditions of the culture.” The end goal is to encourage a greater understanding that ‘you do not need hearing to listen’.

Getting the community involved

To get people involved in the campaign, the department invites UFS staff to participate in a competition where they can learn how to introduce themselves in SASL. The department is also planning an informal training session for staff and students on 7 September 2021.

→ Click here for more information

The Department of SASL and Deaf Studies also presents a FREE Introduction to SASL short learning programme.

→ Click here for more information

#UFSDeafAwarenessMonth #DeafAwareness #DeafCommunity

News Archive

Business Management students scoop Tata Africa Scholarship awards

2016-12-09

From left: Mr Harneet Luther, Nomcebo Langa
(first-place winner), Palesa Makhetha and Dr Johan van Zyl.

Tata Africa celebrated the class of 2016 of the Department of Business Management at the University of the Free State (UFS) on 1 December 2016 on the Bloemfontein Campus. As part of the company’s Postgraduate Scholarship Programme, 11 academically and financially deserving students will have their postgraduate studies sponsored in 2017.

The scholarship programme was initiated by the Department of Business Management in 2012, in collaboration with Tata Africa. The aim is to provide final-year Strategic Marketing students an opportunity to apply their theoretical knowledge by developing practical marketing strategies for any one of the Tata Group companies operating in Africa.

Students were invited to present their ideas to a panel of UFS and Tata Africa representatives, who selected the category winners. The categories were for the Tata Bakkies, Jaguar vehicles, Tata Chemicals in Magadi, Kenya, and Land Rover vehicles, intended to enhance the business’ competitive edge. The top three winners were Nomcebo Langa, Internal Marketing; Johan Nel, #OutPaceThis campaign; and Jesse Heath, Entrepreneurial Development campaign.

Topics covered by the students include target market identification, development of practical marketing strategies (digital and traditional), service strategies, experiential campaigns and application design. The Executive Director of Tata Africa Holdings, Mr Len Brand, said, “In the course of change in Africa and South Africa, in particular, we are very honoured to inspire young minds to bring innovative marketing solutions to the Tata business. We hope that their creativity will also inspire innovations in business, government, and civil society that will ultimately sell South Africa and Africa as good investment destinations.”

Dr Johan van Zyl from the Centre for Development Support congratulated the winners and encouraged them to continue on the path of augmenting creativity in business. In presenting the awards, Executive Director of Tata Automobile Corporation SA, Mr Harneet Luther, spoke of the origins of the Tata company, its vision and the level of innovation that its founders had, which was necessary in propelling it to where it is today. He commended the students for their outstanding performance and innovative campaigns. Since 2006, over 250 scholarships have been awarded through the University of the Free State, the University of KwaZulu-Natal and Wits University.

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