Latest News Archive

Please select Category, Year, and then Month to display items
Previous Archive
22 September 2021 | Story Michelle Nöthling | Photo Supplied
Simoné du Preez


“A community needs a culture, and a culture needs a language.” Pause a moment and consider these words of Simoné du Preez. 

How do we express our beliefs, values, customs, and norms, if not through language? The same is true for the Deaf – who are a minority cultural group in its own right. “Sign Language is the language in which the Deaf community laughs, cries, learns, and loves,” Simoné, a South African Sign Language (SASL) interpreter at the University of the Free State (UFS), points out. “Without it, no expression – and no cultural expression – can take place.”

Simoné’s passion for SASL was ignited while studying BA Language Practice at the UFS. Taking SASL as a main subject, she fell in love with the language, the culture, the history, and its people. Simoné then went on to do her honour’s degree in Language Practice, with specialisation in SASL Interpreting, and she never looked back. During her seven years as an interpreter at the UFS, Simoné still feels humbled by the student community she serves. “I get to learn so much from students from every walk of life, studying anything from Education to the Arts to Actuarial Sciences.” She enjoys seeing what Deaf students are capable of and is also “proud to be a part of their success stories.”

She not only has a soft spot for our students, but also for the Department of SASL and Deaf Studies that has helped shape her into the interpreter she is today. Simoné adds that she loves working with the Centre for Universal Access and Disability Support (CUADS). “It’s amazing to see what lengths Martie Miranda and her team are willing to go through in order to achieve equity and equality for our students with disabilities. I am humbled and honoured to be able to play a small role in their big plan.”

Always pushing herself to improve, Simoné has now set herself the goal of becoming a SASL interpreter accredited by the South African Translators’ Institute (SATI). It is immensely important for Simoné that the Deaf community has access to all information at all times – equal to that of a hearing person. The recognition of SASL as an official language in South Africa is vital to actualising this. Simoné underscores the fact that without this recognition, the Deaf are being silenced. “Their voices are just as important as every other person’s. It is time that we listen to what the Deaf community has to say.”


News Archive

Valuable advice for businesses in difficult times
2013-04-15

 

Prof Helena van Zyl, Director of the Business School, and Dr Reuel Khoza.
Photo: Stephen Collett
15 April 2013


Dr Reuel Khoza, Chairman of the Nedbank Group, shared the group’s valuable rules for managing a bank in difficult times in an MBA lecture on the Bloemfontein Campus. Dr Khoza is a visiting professor at the UFS Business School.

He focused in the lecture on the group’s business and leadership model and highlighted some do’s and don’ts:

  • Do not surprise your stakeholders on the downside – communicate transparently, particularly when there is bad news.
  • Retrenching staff to contain costs should be a last resort – the damage to corporate culture from retrenchments is immense. Follow and support your customers – get as close to them as possible because business changes slowly, but customer behaviour can change in an instant.
  • Integrated central capital and funding management.
  • Entrench well-established reporting, KPIs and measurement systems.
  • Ensure strong independent risk management.
  • Manage your cost base – anticipate downturns and re-base your costs to avoid crisis-cost management.
  • Take advantage of opportunities – an economic downturn creates a situation where valuations fall and assets are sold off, which can be a great opportunity for acquisitions.
  • Keep innovating – innovation does not have to be a costly exercise, as the right culture can promote and encourage experimentation and collaboration.
  • Whatever you do – avoid a price war, as expedient pricing decisions may hurt the business in the longer term.

We use cookies to make interactions with our websites and services easy and meaningful. To better understand how they are used, read more about the UFS cookie policy. By continuing to use this site you are giving us your consent to do this.

Accept