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22 September 2021 | Story Michelle Nöthling | Photo Supplied
Simoné du Preez


“A community needs a culture, and a culture needs a language.” Pause a moment and consider these words of Simoné du Preez. 

How do we express our beliefs, values, customs, and norms, if not through language? The same is true for the Deaf – who are a minority cultural group in its own right. “Sign Language is the language in which the Deaf community laughs, cries, learns, and loves,” Simoné, a South African Sign Language (SASL) interpreter at the University of the Free State (UFS), points out. “Without it, no expression – and no cultural expression – can take place.”

Simoné’s passion for SASL was ignited while studying BA Language Practice at the UFS. Taking SASL as a main subject, she fell in love with the language, the culture, the history, and its people. Simoné then went on to do her honour’s degree in Language Practice, with specialisation in SASL Interpreting, and she never looked back. During her seven years as an interpreter at the UFS, Simoné still feels humbled by the student community she serves. “I get to learn so much from students from every walk of life, studying anything from Education to the Arts to Actuarial Sciences.” She enjoys seeing what Deaf students are capable of and is also “proud to be a part of their success stories.”

She not only has a soft spot for our students, but also for the Department of SASL and Deaf Studies that has helped shape her into the interpreter she is today. Simoné adds that she loves working with the Centre for Universal Access and Disability Support (CUADS). “It’s amazing to see what lengths Martie Miranda and her team are willing to go through in order to achieve equity and equality for our students with disabilities. I am humbled and honoured to be able to play a small role in their big plan.”

Always pushing herself to improve, Simoné has now set herself the goal of becoming a SASL interpreter accredited by the South African Translators’ Institute (SATI). It is immensely important for Simoné that the Deaf community has access to all information at all times – equal to that of a hearing person. The recognition of SASL as an official language in South Africa is vital to actualising this. Simoné underscores the fact that without this recognition, the Deaf are being silenced. “Their voices are just as important as every other person’s. It is time that we listen to what the Deaf community has to say.”


News Archive

Kovsies proud of a gold PRISM Award for safety campaign
2015-05-05

Stefan Lotter, Leonie Bolleurs and Lacea Loader. All three are from the Departement of Communication and Brand Management at the UFS.
Photo: Hannes Pieterse

The University of the Free State, takes pride in the gold PRISM Award (from the Public Relations Institute of Southern Africa) for the B Safe Take Action safety campaign that has been rolled out on the campus since 2013 by the Department of Communication and Brand Management.

The campaign earned the Von H Brand Provocateur gold award in the internal communication category.

“The UFS is the only tertiary institution to receive a gold award. The award is a great honour for the department, considering the cream of South African public relations took part in the competition, and the standard was naturally very high. It was also a feather in the cap for us that the uniqueness of the campaign received national recognition from our peers in this manner, said Ms Lacea Loader, Director: Communication and Brand Management at the UFS.

The university is responsible for about 32 000 students and 4 000 members of staff on its three campuses: the Bloemfontein and South Campuses in Bloemfontein and the Qwaqwa Campus in the Eastern Free State. It is of cardinal importance for the university that its students, staff, and assets are safe.

Apart from safety measures that have been implemented by the UFS Protection Services, the B Safe Take Action campaign has also been rolled out on the three campuses of the UFS. The campaign supports the safety strategy of the university. It is aimed at developing a culture of safety awareness in students and staff alike. The purpose of the campaign is for staff and students to take ownership of their own safety. In addition, it creates awareness of the safety measures that are in place at the UFS.

The campaign has been rolled out on various communication platforms. These include placards, pamphlets, lamp-post advertisements, an advertisement board, emails, and messages on student communication portals such as Blackboard, the UFS web and intranet, social media, information boards in the campus parking areas and on the pedestrian walkways as well as messages on refuse bins around the campus. “The fact that a variety of communication platforms has been deployed, the striking design and character of the messages, and the number of target audiences that have been reached further contributed to the success of the campaign,” said Ms Loader,

The campaign also received a merit award from the International Association for Business Communication (IABC). The award will be presented on 15 June 2015 in San Francisco, USA.

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