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22 September 2021 | Story Michelle Nöthling | Photo Supplied
Simoné du Preez


“A community needs a culture, and a culture needs a language.” Pause a moment and consider these words of Simoné du Preez. 

How do we express our beliefs, values, customs, and norms, if not through language? The same is true for the Deaf – who are a minority cultural group in its own right. “Sign Language is the language in which the Deaf community laughs, cries, learns, and loves,” Simoné, a South African Sign Language (SASL) interpreter at the University of the Free State (UFS), points out. “Without it, no expression – and no cultural expression – can take place.”

Simoné’s passion for SASL was ignited while studying BA Language Practice at the UFS. Taking SASL as a main subject, she fell in love with the language, the culture, the history, and its people. Simoné then went on to do her honour’s degree in Language Practice, with specialisation in SASL Interpreting, and she never looked back. During her seven years as an interpreter at the UFS, Simoné still feels humbled by the student community she serves. “I get to learn so much from students from every walk of life, studying anything from Education to the Arts to Actuarial Sciences.” She enjoys seeing what Deaf students are capable of and is also “proud to be a part of their success stories.”

She not only has a soft spot for our students, but also for the Department of SASL and Deaf Studies that has helped shape her into the interpreter she is today. Simoné adds that she loves working with the Centre for Universal Access and Disability Support (CUADS). “It’s amazing to see what lengths Martie Miranda and her team are willing to go through in order to achieve equity and equality for our students with disabilities. I am humbled and honoured to be able to play a small role in their big plan.”

Always pushing herself to improve, Simoné has now set herself the goal of becoming a SASL interpreter accredited by the South African Translators’ Institute (SATI). It is immensely important for Simoné that the Deaf community has access to all information at all times – equal to that of a hearing person. The recognition of SASL as an official language in South Africa is vital to actualising this. Simoné underscores the fact that without this recognition, the Deaf are being silenced. “Their voices are just as important as every other person’s. It is time that we listen to what the Deaf community has to say.”


News Archive

Business Management students scoop Tata Africa Scholarship awards
2016-12-09

Description: Tata Africa Tags: Tata Africa 

From left: Mr Harneet Luther, Nomcebo Langa
(first-place winner), Palesa Makhetha and Dr Johan van Zyl.

Tata Africa celebrated the class of 2016 of the Department of Business Management at the University of the Free State (UFS) on 1 December 2016 on the Bloemfontein Campus. As part of the company’s Postgraduate Scholarship Programme, 11 academically and financially deserving students will have their postgraduate studies sponsored in 2017.

The scholarship programme was initiated by the Department of Business Management in 2012, in collaboration with Tata Africa. The aim is to provide final-year Strategic Marketing students an opportunity to apply their theoretical knowledge by developing practical marketing strategies for any one of the Tata Group companies operating in Africa.

Students were invited to present their ideas to a panel of UFS and Tata Africa representatives, who selected the category winners. The categories were for the Tata Bakkies, Jaguar vehicles, Tata Chemicals in Magadi, Kenya, and Land Rover vehicles, intended to enhance the business’ competitive edge. The top three winners were Nomcebo Langa, Internal Marketing; Johan Nel, #OutPaceThis campaign; and Jesse Heath, Entrepreneurial Development campaign.

Topics covered by the students include target market identification, development of practical marketing strategies (digital and traditional), service strategies, experiential campaigns and application design.  The Executive Director of Tata Africa Holdings, Mr Len Brand, said, “In the course of change in Africa and South Africa, in particular, we are very honoured to inspire young minds to bring innovative marketing solutions to the Tata business. We hope that their creativity will also inspire innovations in business, government, and civil society that will ultimately sell South Africa and Africa as good investment destinations.”  

Dr Johan van Zyl from the Centre for Development Support congratulated the winners and encouraged them to continue on the path of augmenting creativity in business. In presenting the awards, Executive Director of Tata Automobile Corporation SA, Mr Harneet Luther, spoke of the origins of the Tata company, its vision and the level of innovation that its founders had, which was necessary in propelling it to where it is today. He commended the students for their outstanding performance and innovative campaigns. Since 2006, over 250 scholarships have been awarded through the University of the Free State, the University of KwaZulu-Natal and Wits University.

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