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08 September 2021 | Story Mr Temba Hlasho | Photo Sonia Small (Kaleidoscope Studios)
Temba Hlasho is the Exective Director: Student Affairs at the UFS.

Dear Students 

I trust that you are well and safe.

I am Mr Temba Hlasho, your newly appointed Executive Director: Student Affairs, and I am honoured to be of service to you.  The Department of Student Affairs wishes all the students a productive and academically friendly September. My goal is to build an engaging and open-dialogue relationship with student bodies to better understand their plight, which will then be used as a leveller for enhanced, positive working partnerships with colleagues in finding effective student solutions. And as you may already know, the Division of Student Affairs is often a good place to start when you cannot figure out what to do, where to go, who to ask, or are simply in need of a soundboard. 

As you continue with your final semester, I would like to remind you that my office is at your disposal to ensure the provision of social support, as well as co-curricular and extra-curricular activities aimed at enhancing your chances of academic success. Student Affairs service units are readily available to assist you in reaching your full potential inside and outside the lecture room. Please remember to visit our webpage for more information on our support services.  
On 19 August 2021, the South African Cabinet approved the vaccination of people between the ages of 18 and 35.  This milestone provides an opportunity for all students within the approved age categories to go out there and get vaccinated for your safety, health, and well-being.  During these uncertain times and a ‘new normal epoch’, I encourage you to take advantage of this opportunity and get vaccinated for your own safety and consideration for others.

My sincere gratitude to all students who participated in our virtual Student Affairs Week that unfolded during August; I encourage you to continue participating in our upcoming events.  Due to COVID-19 protocols, these activities will be held virtually: 

• The Institutional Student Governance Office’s (SGO) SRC elections are currently underway. On 15  September 2021, election campaigning will commence; all information related to the elections may be accessed here.

• Student Counselling and Development (SCD) will be hosting a World Suicide Prevention webinar, titled Suicide Awareness Day on 10 September 2021. SCD will also be hosting various webinars on Blackboard throughout the semester. 

• The Centre for Universal Access and Disability Support (CUADS) is commemorating 20 (twenty) years; activities of this celebration will be on the university’s website from 3 September 2021. 

September marks the annual Heritage Day in South Africa, and I invite you to embrace and recognise South African culture as the best means to showcase your cultural identities.  Over the past two decades, there has been a renewed focus on the preservation of the intangible cultural heritage (ICH). ICH manifests itself in the form of oral traditions and expressions, including language as a vehicle of the intangible cultural heritage; performing arts; social practices, rituals, and festive events; knowledge and practices concerning nature and the universe.

The global ICH crisis involves the indigenous loss of language experienced in several parts of the world, including South Arica. In passing down cultural heritage, language – among other aspects – is an integral part. As students of higher education institutions, particularly the University of the Free State, I challenge you to develop and implement creative and innovative ways of protecting and preserving the ICH. Our Arts and Culture Office is readily available to aid you in this regard. 

Hearty congratulations to the UFS Kovsie Netball Team on being crowned the 2021 Varsity Netball champions. As the UFS community, we are extremely proud of this achievement by the netball players and the technical team. 
I wish you all the very best for this semester. Please stay safe, wear a mask, wash your hands, sanitise, and practise social distancing.  Most importantly, stay away from crowded public spaces as far as it is practically possible. 

TS Hlasho
Executive Director: Student Affairs

News Archive

A brand-new image for historic University of the Free State
2011-01-19

Prof. Jonathan Jansen, Vice-Chancellor and Rector, and Prof. Teuns Verschoor, Vice-Rector of Institutional Affairs, during the media conference to launch the new brand.
- Photo: Hannes Pieterse

A new chapter was written in the history of the University of the Free State (UFS) on Thursday, 27 January 2011 when it launched its revitalised brand image. 

The brand evolution has resulted in the adoption of two primary brands to engage with its stakeholders – an evolved academic crest and a new marketing brand for the institution’s offerings and services. 
 
The university, which recently won the World Universities’ Forum award for academic excellence and institutional transformation, was founded in 1904 as a dynamic learning environment where academic excellence and the development of leadership qualities are long-standing traditions. These values are the backbone of the university and the foundation of the new brand as it seeks to adapt to the changing needs of society, without sacrificing its rich history and heritage. 
 
The process of revitalising and creating a renewed image of the UFS, spearheaded by the university’s inspirational leader, Prof. Jonathan Jansen, started in February 2010 and involved a comprehensive and consultative process to understand the deep insights that underpin the fabric of the institution among its key stakeholders. 
 
“We engaged in one of the most expansive and intensive process of consultations with staff, alumni, senate, council and other stakeholders to determine how and in what ways our brand could signal a more inclusive and forward-looking vision that captured the spirit and essence of the new country and a transforming university,” says Prof. Jansen.
 
The new brand is anchored in the university’s renewed motto “In Veritate Sapientiae Lux” (In Truth is the Light of Wisdom), which has been evolved to embrace the diversity of the community the university without losing its essence. As Judge Ian van der Merwe, Chairperson of the UFS Councilnoted,the motto retains concepts with which not only Christians can identify, but which also accommodate all the different viewpoints of the UFS’s diverse students and staff. Hereby a feeling of unity and belonging is promoted.”
 
The new brand identity was developed by the country’s foremost academic branding authority, the Brand Leadership Group. “We worked with the university to develop a brand that reflects an inclusive, forward-thinking truly South African university in tune with its changing environment which embraces its past, present and signals the future,” says Thebe Ikalafeng, founder of Brand Leadership Group.
 
The new brand has found resonance with the various university stakeholders. “The end product is excellent,” commented Mr Naudé de Klerk, Chairperson of Kovsie Alumni. “It represents a history of hope, excellence, innovation and transformation. Above all, it represents a leap of faith, which extends from a humble beginning in 1904 to the strong and vital academic institution it is today.”
 
Finally, where it matters, the new brand also gets the students’ vote. “Our new brand illustrates and communicates to the rest of the world the message that we as the University of the Free State refuse to be tied down to the failures of the past, but instead confidently sprint forward to the successes of tomorrow,” says Modieyi Motholo, Chairperson of the university’s Interim Student Committee.
 
 
 

Media Release
27 January 2011
Issued by: Lacea Loader
Director: Strategic Communication (actg)
Tel: 051 401 2584
Cell: 083 645 2454
E-mail: news@ufs.ac.za
 
 

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