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15 September 2021 | Story Jóhann Thormählen | Photo Gallo Images
Swys de Bruin, a former Kovsie, has been appointed as the new Director of Coaching at the Shimlas.

A former Springbok assistant coach and a coach involved with the FNB Shimlas when they lifted the 2015 Varsity Cup will be steering the ship at the University of the Free State (UFS) over the next few years.

The UFS has appointed two renowned coaches – both alumni – in Swys de Bruin and André Tredoux as the new Director of Coaching and Head Coach of the Shimlas, respectively.

The duo will start in November 2021, with De Bruin at the helm for two years and Tredoux for three years. De Bruin, a former Springbok attack coach and a current SuperSport analyst, will be in charge of the UFS coaching structures, working alongside Tredoux at the Shimlas.

Tredoux returns to the UFS after being the head coach of the Nelson Mandela University for the Varsity Cup. He takes over from Pote Human. Human had a one-year contract with the Shimlas and has been appointed head coach of the Houston SaberCats in America.

More new faces

Another new addition to the coaching team is Tiaan Liebenberg. The former Bok was an assistant coach at the Central University of Technology in the 2021 Varsity Cup.

Hendro Scholtz and Rashied Isaacs will stay part of the UFS coaching team. 

Liebenberg, Scholtz, and Isaacs all played for the Shimlas. 

Jaco Swanepoel, Head of Rugby at KovsieSport, says the UFS is excited about what lies ahead.

Wealth of experience

De Bruin has an extensive coaching CV and has been involved with teams such as Griquas, the Sharks, and the Lions. He was an assistant coach and head coach at the Lions, winning the Currie Cup and being Super Rugby finalists in 2016, 2017, and 2018.

“It is a great privilege to get the services of someone like Swys,” Swanepoel said.

“The other coaches and the players will benefit a lot from working with him.”

Tredoux has coached at Slava Moscow in Russia, at the NTT Docomo Red Hurricanes in Japan, at Paarl Boys High, and was the U19 Head Coach and Head of Recruitment at the Cheetahs.

André Tredoux returns to the University of the Free State, where he has coached
before, to take up the role as new Head Coach of the Shimlas.(Photo: Supplied)


At the UFS, he was the Shimla performance analyst in 2015, assistant coach of the UFS Young Guns who won the 2014 Varsity Cup, and head coach of the 2015 Young Guns that came second in the tournament.

“André has walked the road with us before and has since gained experience in Japan and Russia,” Swanepoel said.

“His recruitment knowledge also speaks volumes. He was the recruiter in 2014 and 2015 when the Young Guns and the Shimlas won the Varsity Cup, respectively.

“It is great to have him back.”

The new Shimla coaching staff:

Swys de Bruin (Director of Coaching), André Tredoux (Head Coach), Hendro Scholtz, Tiaan Liebenberg, Rashied Isaacs (all assistant coaches), Mark Nicholls (Conditioning coach), Edith Maritz (Physiotherapist).


News Archive

UFS hosts the 2017 SAIMS Conference
2017-09-21

Description: SAIMS confrence Tags: SAIMS, Kopano Nokeng, conference, research, Prof Francis Petersen, business, Kovsies, St Dairy, Mushrooms House 

The hosts of the 2017 SAIMS conference:
Dr Jacques Nel
(UFS:Business Management), Prof Francis Petersen
(UFS Rector and Vice-Chancellor),
Dr Werner Vermeulen (HOD of UFS: Business Management),
Dr Habofanwe Koloba (UFS: Business Management),
and Prof Hendri Kroukamp
(UFS: Dean of Economic and Management Sciences).
Photo: Supplied



The University of the Free State’s (UFS) Department of Business Management recently hosted the 29th South African Institute of Management Scientists (SAIMS) conference at Kopano Nokeng in Bloemfontein. This year’s theme, ‘Management Research: Science Serving Practice’ focused on the importance of sharing our results and making it relevant and usable to different communities.

Prof Petersen motivates researchers to become part of the business cycle 
On the first day of the conference, the Rector and Vice-Chancellor of the UFS, Prof Francis Peterson, welcomed 148 delegates from 18 different institutions (academic and professional) to the City of Roses. He motivated them to keep on doing highly scholarly research by being part of the business cycles.

Prof Adré Schreuder, founder of Consulta (Pty) Ltd, was the keynote speaker of the conference. He highlighted four personas needed to further enhance and develop the science-practice alignment in market research and business. “The first skills persona is called a Social Media Maven, which is in line with the rapid growth of social media networks and the growing need for social media analytics. Then there is the Data Synthesiser that supports the growth trend in Big Data and Advanced analytics, which are both driven by technological innovation and the enormous volume of available data. The third one is Marketing Strategist, which has strong representation in brand and advertising research in our industry. Lastly, we have the ‘Business Consultant’ which aligns with the industry trends towards deeper insights and consultative skills required to move beyond mere reporting, but rather getting involved in the design and implementation of recommendations.”

Conference to collaborate academics and business
Dr Werner Vermeulen, SAIMS 2017 Conference Chair, says, “This conference will underpin the need for collaboration and cooperation of individuals from the academic environment and the business world itself.” He says the conference will also provide a wonderful forum to refresh knowledge and explore contemporary trends and future-based business research.
 
Delegates were also given the opportunity to dress up to the carnival theme and were entertained by a fire dancer and magician. They had the honour of indulging in two Kovsie-produced food products, the St Dairy organic cheese and exotic mushrooms by Mushroom House

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