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15 September 2021 | Story Jóhann Thormählen | Photo Gallo Images
Swys de Bruin, a former Kovsie, has been appointed as the new Director of Coaching at the Shimlas.

A former Springbok assistant coach and a coach involved with the FNB Shimlas when they lifted the 2015 Varsity Cup will be steering the ship at the University of the Free State (UFS) over the next few years.

The UFS has appointed two renowned coaches – both alumni – in Swys de Bruin and André Tredoux as the new Director of Coaching and Head Coach of the Shimlas, respectively.

The duo will start in November 2021, with De Bruin at the helm for two years and Tredoux for three years. De Bruin, a former Springbok attack coach and a current SuperSport analyst, will be in charge of the UFS coaching structures, working alongside Tredoux at the Shimlas.

Tredoux returns to the UFS after being the head coach of the Nelson Mandela University for the Varsity Cup. He takes over from Pote Human. Human had a one-year contract with the Shimlas and has been appointed head coach of the Houston SaberCats in America.

More new faces

Another new addition to the coaching team is Tiaan Liebenberg. The former Bok was an assistant coach at the Central University of Technology in the 2021 Varsity Cup.

Hendro Scholtz and Rashied Isaacs will stay part of the UFS coaching team. 

Liebenberg, Scholtz, and Isaacs all played for the Shimlas. 

Jaco Swanepoel, Head of Rugby at KovsieSport, says the UFS is excited about what lies ahead.

Wealth of experience

De Bruin has an extensive coaching CV and has been involved with teams such as Griquas, the Sharks, and the Lions. He was an assistant coach and head coach at the Lions, winning the Currie Cup and being Super Rugby finalists in 2016, 2017, and 2018.

“It is a great privilege to get the services of someone like Swys,” Swanepoel said.

“The other coaches and the players will benefit a lot from working with him.”

Tredoux has coached at Slava Moscow in Russia, at the NTT Docomo Red Hurricanes in Japan, at Paarl Boys High, and was the U19 Head Coach and Head of Recruitment at the Cheetahs.

André Tredoux returns to the University of the Free State, where he has coached
before, to take up the role as new Head Coach of the Shimlas.(Photo: Supplied)


At the UFS, he was the Shimla performance analyst in 2015, assistant coach of the UFS Young Guns who won the 2014 Varsity Cup, and head coach of the 2015 Young Guns that came second in the tournament.

“André has walked the road with us before and has since gained experience in Japan and Russia,” Swanepoel said.

“His recruitment knowledge also speaks volumes. He was the recruiter in 2014 and 2015 when the Young Guns and the Shimlas won the Varsity Cup, respectively.

“It is great to have him back.”

The new Shimla coaching staff:

Swys de Bruin (Director of Coaching), André Tredoux (Head Coach), Hendro Scholtz, Tiaan Liebenberg, Rashied Isaacs (all assistant coaches), Mark Nicholls (Conditioning coach), Edith Maritz (Physiotherapist).


News Archive

UFS appoints advertising agencies
2005-08-19

The University of the Free State (UFS) has awarded its marketing and communication account to a unique joint venture between two advertising agencies.

The agencies involved are the Durban-based TBWA and the Bloemfontein-based agency called C-squared (which stands for Consumer Connectedness).

According to the UFS Director of Marketing, Dr Ivan van Rooyen, the idea of a joint venture came about after a rigorous selection process during which both agencies were short-listed.

“The UFS recognised the synergies that could be developed by having an established agency working together with an emerging agency, which at the same time advances black economic empowerment in the Free State,” Dr van Rooyen said.

He said the UFS was keen to increase awareness locally and nationally about the UFS as a quality institution of higher learning in a very competitive market. The two agencies, he said, are well placed to assist the UFS in achieving this objective.
 
Mr Ben Moseme, chief executive of C-squared, said his agency looked forward to working on the UFS account with TBWA.

Mr Daryl Bennewith of TBWA in Durban says the agency is excited about the opportunity of developing the UFS brand and positioning it for the future.

“We are passionate about the role communication can play in changing perceptions and establishing the UFS as the benchmark for all higher education institutions embracing the challenges of transformation,” Mr Bennewith said.

Media release

Issued by:  Lacea Loader
   Media Representative
   Tel:  (051) 401-2584
   Cell:  083 645 2454
   E-mail:  loaderl.stg@mail.uovs.ac.za

18 August 2005
 

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