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15 September 2021 | Story Jóhann Thormählen | Photo Gallo Images
Swys de Bruin, a former Kovsie, has been appointed as the new Director of Coaching at the Shimlas.

A former Springbok assistant coach and a coach involved with the FNB Shimlas when they lifted the 2015 Varsity Cup will be steering the ship at the University of the Free State (UFS) over the next few years.

The UFS has appointed two renowned coaches – both alumni – in Swys de Bruin and André Tredoux as the new Director of Coaching and Head Coach of the Shimlas, respectively.

The duo will start in November 2021, with De Bruin at the helm for two years and Tredoux for three years. De Bruin, a former Springbok attack coach and a current SuperSport analyst, will be in charge of the UFS coaching structures, working alongside Tredoux at the Shimlas.

Tredoux returns to the UFS after being the head coach of the Nelson Mandela University for the Varsity Cup. He takes over from Pote Human. Human had a one-year contract with the Shimlas and has been appointed head coach of the Houston SaberCats in America.

More new faces

Another new addition to the coaching team is Tiaan Liebenberg. The former Bok was an assistant coach at the Central University of Technology in the 2021 Varsity Cup.

Hendro Scholtz and Rashied Isaacs will stay part of the UFS coaching team. 

Liebenberg, Scholtz, and Isaacs all played for the Shimlas. 

Jaco Swanepoel, Head of Rugby at KovsieSport, says the UFS is excited about what lies ahead.

Wealth of experience

De Bruin has an extensive coaching CV and has been involved with teams such as Griquas, the Sharks, and the Lions. He was an assistant coach and head coach at the Lions, winning the Currie Cup and being Super Rugby finalists in 2016, 2017, and 2018.

“It is a great privilege to get the services of someone like Swys,” Swanepoel said.

“The other coaches and the players will benefit a lot from working with him.”

Tredoux has coached at Slava Moscow in Russia, at the NTT Docomo Red Hurricanes in Japan, at Paarl Boys High, and was the U19 Head Coach and Head of Recruitment at the Cheetahs.

André Tredoux returns to the University of the Free State, where he has coached
before, to take up the role as new Head Coach of the Shimlas.(Photo: Supplied)


At the UFS, he was the Shimla performance analyst in 2015, assistant coach of the UFS Young Guns who won the 2014 Varsity Cup, and head coach of the 2015 Young Guns that came second in the tournament.

“André has walked the road with us before and has since gained experience in Japan and Russia,” Swanepoel said.

“His recruitment knowledge also speaks volumes. He was the recruiter in 2014 and 2015 when the Young Guns and the Shimlas won the Varsity Cup, respectively.

“It is great to have him back.”

The new Shimla coaching staff:

Swys de Bruin (Director of Coaching), André Tredoux (Head Coach), Hendro Scholtz, Tiaan Liebenberg, Rashied Isaacs (all assistant coaches), Mark Nicholls (Conditioning coach), Edith Maritz (Physiotherapist).


News Archive

UFS receives several awards for communication projects
2014-11-26

Staff from the Department of Communication and Brand Management received five awards at MACE 2014. From the left are: Leonie Bolleurs (Excellence awards for the Internet Broadcast Project and the B Safe safety campaign), Lacea Loader, Director of the Department of Communication and Brand Management, Lelanie de Wet (Excellence award for the #FaceOfFacebook social media campaign and Merit award for the Redesign of the UFS website) and René-Jean van der Berg (Merit award for the No Student Hungry media campaign).
Photo: Hannes Pieterse

The Department of Communication and Brand Management at the University of the Free State (UFS) received several national and international awards for communication campaigns and projects this year.

On international level, an audit of the university’s stakeholders received the Jake Wittmer award for research in communication from the International Association of Business Communicators

(IABC), a merit award in the category communication and research management from the IABC, a 2014 IABC Africa Gold Quill award and a bronze medal from the International Business Association (IBA). Furthermore, the audit was a finalist in the Golden World awards (GWA) of the International Public Relations Association (IPRA). The Bult magazine also received a bronze medal from the IBA.

Staff from the department also walked away with five awards at this year’s Marketing, Advancement and Communication in Education (MACE) Excellence awards, which formed part of the annual MACE congress held at Sun City from 13-15 November 2014. Some 185 communication, marketing and institutional advancement practitioners from across South Africa attended the event.

Lacea Loader, Director of the Department of Communication and Brand Management, says: “The national and international recognition from our peers in higher education, as well as from the industry, is of exceptional value to us and I am delighted that the standard of our projects and campaigns could be benchmarked in this way.”

The UFS received awards from MACE for excellence in:

- Internet Broadcast Project (category: audiovisual)
- #FaceOfFacebook social media campaign (category: social media)
-  B Safe safety campaign (category: integrated campaigns)

Merit awards were presented to:

- Redesign of the UFS website (category: electronic media)
- No Student Hungry media campaign (category: media)

Mace fulfils a leadership role in the Higher Education (HE) and Further Education and Training (FET) sectors within Southern Africa by adding value to practitioners in marketing, communication and advancement through high-quality development programmes, facilitating networking partnerships and transformation, as well as promoting best practices among these professions at member institutions.

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