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15 September 2021 | Story Jóhann Thormählen | Photo Gallo Images
Swys de Bruin, a former Kovsie, has been appointed as the new Director of Coaching at the Shimlas.

A former Springbok assistant coach and a coach involved with the FNB Shimlas when they lifted the 2015 Varsity Cup will be steering the ship at the University of the Free State (UFS) over the next few years.

The UFS has appointed two renowned coaches – both alumni – in Swys de Bruin and André Tredoux as the new Director of Coaching and Head Coach of the Shimlas, respectively.

The duo will start in November 2021, with De Bruin at the helm for two years and Tredoux for three years. De Bruin, a former Springbok attack coach and a current SuperSport analyst, will be in charge of the UFS coaching structures, working alongside Tredoux at the Shimlas.

Tredoux returns to the UFS after being the head coach of the Nelson Mandela University for the Varsity Cup. He takes over from Pote Human. Human had a one-year contract with the Shimlas and has been appointed head coach of the Houston SaberCats in America.

More new faces

Another new addition to the coaching team is Tiaan Liebenberg. The former Bok was an assistant coach at the Central University of Technology in the 2021 Varsity Cup.

Hendro Scholtz and Rashied Isaacs will stay part of the UFS coaching team. 

Liebenberg, Scholtz, and Isaacs all played for the Shimlas. 

Jaco Swanepoel, Head of Rugby at KovsieSport, says the UFS is excited about what lies ahead.

Wealth of experience

De Bruin has an extensive coaching CV and has been involved with teams such as Griquas, the Sharks, and the Lions. He was an assistant coach and head coach at the Lions, winning the Currie Cup and being Super Rugby finalists in 2016, 2017, and 2018.

“It is a great privilege to get the services of someone like Swys,” Swanepoel said.

“The other coaches and the players will benefit a lot from working with him.”

Tredoux has coached at Slava Moscow in Russia, at the NTT Docomo Red Hurricanes in Japan, at Paarl Boys High, and was the U19 Head Coach and Head of Recruitment at the Cheetahs.

André Tredoux returns to the University of the Free State, where he has coached
before, to take up the role as new Head Coach of the Shimlas.(Photo: Supplied)


At the UFS, he was the Shimla performance analyst in 2015, assistant coach of the UFS Young Guns who won the 2014 Varsity Cup, and head coach of the 2015 Young Guns that came second in the tournament.

“André has walked the road with us before and has since gained experience in Japan and Russia,” Swanepoel said.

“His recruitment knowledge also speaks volumes. He was the recruiter in 2014 and 2015 when the Young Guns and the Shimlas won the Varsity Cup, respectively.

“It is great to have him back.”

The new Shimla coaching staff:

Swys de Bruin (Director of Coaching), André Tredoux (Head Coach), Hendro Scholtz, Tiaan Liebenberg, Rashied Isaacs (all assistant coaches), Mark Nicholls (Conditioning coach), Edith Maritz (Physiotherapist).


News Archive

UFS Communication and Brand Management Department once again honoured for ground-breaking communication work
2016-04-29

Description: Martie en Leonie award Tags: Martie en Leonie award

The UFS was announced as winner in the internal communication category of the African Excellence Award after entering the B Safe Take Action campaign. The university also received a Gold Award at the 2016 PRISM Awards. Here are Martie Nortjé, Assistant Director: Communication and Brand Management, and Leonie Bolleurs, Assistant Director: Internal Communication, from the University of the Free State.
Photo: Hannes Pieterse

Within a week, the Department of Communication and Brand Management at the University of the Free State brought home two gold awards. In April this year, the department was announced as winner in the Internal Communication Category of the African Excellence Awards for the B Safe Take Action campaign. They also received Gold at the 2016 PRISM Awards for the KovsieGear entry.
 
PRISM Award for the UFS KovsieGear shop
 
Martie Nortjé, Assistant Director: Branding and Merchandise, attended the PRISM Award function in Johannesburg where she received the Gold award for the UFS KovsieGear shop for the best entry in the corporate communication category. This is the second consecutive year that the department received Gold at the PRISM Awards. Last year, the department received Gold for the B Safe Take Action campaign.
 
The idea for a university-owned shop was initiated in 2013. Launched in January 2014, KovsieGear is used to strengthen the brand and creating a sense of ownership among all stakeholders. The KovsieGear team is grateful for the continuous support of staff and students, as well as alumni.
 
The PRISM awards of the Public Relations Institute of Southern Africa (PRISA) are Africa’s most sought-after award in the public relations industry, and are presented to public relations and communication professionals who have incorporated strategy, creativity, and professionalism successfully into public relations and communication programmes and strategies, showcasing a successful public relations campaign.
 
African Excellence Award for B Safe Take Action Campaign
 
The B Safe Take Action campaign also received an award recently at a gala event hosted by the African Excellence Awards in Cape Town. Leonie Bolleurs, Project Manager of the B Safe Take Action campaign, received the award on behalf of the university.
 
It is of cardinal importance for the university that its students, staff, and assets are safe. Once again, this award demonstrates that the university is serious about the safety of its staff and students. This is especially so, since it is the objective of the campaign to develop a culture of safety awareness in students and staff alike.
 
The hosts of the African Excellence Awards are The Communication Director, the magazine for Corporate Communications and Public Relations (PR) in Europe, which enjoys worldwide distribution. According to Rudolf Hetzel, Chairman of the jury and publisher of The Communication Director, the African Excellence Awards are an opportunity for all those working in the field of PR and communications throughout Africa to come together, and honour ground-breaking communication campaigns and projects.
 
Quality work
 
“I am extremely proud of the Communication and Brand Management team for performing excellently once again in national and continental awards programmes. The awards are a good benchmark for the quality and standard of the work we produce,” said Lacea Loader, Director of the Department of Communication and Brand Management.  
 
In the past two years, the department also received other awards for their work. This include:
-    UFS #FaceOfFacebook campaign received a Gold Quill Excellence Award from the International Association for Business Communicators (IABC), both internationally and in the Africa region.
-    B Safe Take Action campaign received a Gold Quill Merit Award from the IABC, both internationally and in the Africa region.
-    UFS #FaceOfFacebook campaign received a Bronze Stevie Award from the International Business Awards (IBA).
-    B Safe Take Action campaign received a Bronze Stevie Award from the IBA.
-    #UFStoday Facebook campaign received a Merit Award from Marketing Advancement Communication in Education (MACE).
-    The NSFAS awareness campaign received a Merit Award from MACE.
 

 

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