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07 September 2021 | Story Leonie Bolleurs

Two lecturers in the Department of Computer Science and Informatics at the University of the Free State (UFS) authored and presented a paper that received the best paper award at this year’s 50th Annual Conference of the Southern African Computer Lecturers’ Association (SACLA). 

SACLA is an association for academics teaching Computer Science, Information Systems, and Information Technology subjects at universities and other higher education institutions in Southern Africa. The Academy of Computer Science and Software Engineering at the University of Johannesburg hosted the conference.

Dr Pakiso Khomokhoana, Lecturer in the Department of Computer Science and Informatics, presented the paper titled Mapping the problem-solving strategies of novice programmers to Polya's framework: SWOT analysis as a bottleneck identification tool. He chose this topic because he was concerned that students (especially novices) are always encountering challenges when it comes to understanding source code and working with related problems.

Prof Liezel Nel, Associate Professor in the Department of Computer Science and Informatics, co-authored the paper with Dr Khomokhoana.

“When the time came to announce the best paper, my heart was panting, and I was thrilled to hear elements of my paper mentioned in preparation for the final announcement,” says Dr Khomokhoana, who reckons that the amount of work one puts into a paper is equivalent to the yield you receive in return.

He is convinced that one should feel the ‘pinch’ for whatever you do in life. Those who are studying can relate to nights spent toiling, headaches, and stressed muscles, with the pain only going away after reaching your goal. “One has to work hard in order to succeed in life,” he states.

He says that being recognised for this paper not only means that he can produce more acceptable research in the future; with the feedback received from reviewers, he can help other upcoming researchers by imparting to them the research skills he obtained over the years.

The UFS also presented a second paper at the conference. Mokotsolane Mase, Lecturer from the same department on the UFS Qwaqwa Campus, presented a paper co-authored by Prof Nel as well, titled: Common code writing errors made by novice programmers: Implications for the teaching of Introductory Programming.

Continuous excellence

The SACLA programme committee is committed to keeping papers earmarked for journal publication to a very high standard. “Since only the top papers are earmarked for journal publication, it was a great achievement to have both papers selected for inclusion in the 2021 publication,” says Prof Nel. 

However, the highlight of the conference for her was when the paper she co-authored with Dr Khomokhoana was recognised as the best paper. 

“What makes this achievement even more special, is that it is the second time in three years that Dr Khomokhoana and I have received this award (2019 and 2021). This is also the third time (since the inception of the ‘best paper award’ in 2014) that I have been the co-author of the best paper.”

“Being recognised at this level for our research in the field of Computer Science Education (CSE) is testament to the quality and importance of the research being conducted within the CSE research group of the UFS Department of Computer Science and Informatics,” she says. 

The way forward

Prof Nel believes in the potential of the CSE research group, and her goal for the next five years is to continue to expand the CSE research group within the department. 

“What I love most about this type of research is that it requires a close integration of the lecturing and research roles of academics. As educational researchers, we must reflect critically on our current teaching and learning practices and consider ways in which we can ultimately provide our students with the best possible learning experiences that will adequately prepare them for the world of work. Mentoring young academics who are interested in this field of research, is one of my biggest passions. By sharing our research at conferences (such as SACLA) and through publication in international journals, we contribute to the scholarship of teaching and learning on a much broader scale,” she says. 

News Archive

Code-switching, tokenism and consumerism in print advertising
2014-10-27

Code-switching, linguistic tokenism and modern consumerism in contemporary South African print advertising. This is the current research focus of two lecturers from the Faculty of the Humanities at the UFS, Prof Angelique van Niekerk and Dr Thinus Conradie.

The act of switching between two or more languages is replete with socio-cultural meaning, and can be deployed to advance numerous communicative strategies, including attempts at signalling cultural familiarity and group affiliation (Chung 2006).

For advertising purposes, Fairclough’s (1989) seminal work on the ideological functions of language remark on the usefulness of code-switching as a means of fostering an advertiser-audience relationship that is conducive to persuasion. In advertising, code-switching is a valuable means with which a brand may be invested with a range of positive associations. In English-dominated media, these associations derive from pre-existing connotations that target audiences already hold for a particular (non-English) language. Where exclusivity and taste, for example, are associated with a particular European language (such as French), advertising may use this languages to invest the advertised brand with a sense of exclusivity and taste.

In addition, empirical experiments with sample audiences (in the field of consumer research) suggest that switching from English to the first language of the target audience, is liable to yield positive results in terms of purchase intentions (Bishop and Peterson 2011). This effect is enhanced under the influence of modern consumerism, in which consumption is linked to the performance of identity and ‘[b]rands are more than just products; they are statements of affiliation and belonging’ (Ngwenya 2011, 2; cf. Nuttall 2004; Jones 2013).

In South African print magazines, where the hegemony of English remains largely uncontested, incorporating components of indigenous languages and Afrikaans may similarly be exploited for commercial ends. Our analysis suggests that the most prevalent form of code-switching from English to indigenous South African languages represents what we have coded as linguistic tokenism. That is, in comparison with the more expansive use of both Afrikaans and foreign languages (such as French), code-switching is used in a more limited manner, and mainly to presuppose community and solidarity with first-language speakers of indigenous languages. In cases of English-to-Afrikaans code-switching, our findings echo the trends observed for languages such as French and German. That is, the language is exploited for pre-existing associations. However, in contrast with French (often associated with prestige) and German (often associated with technical precision), Afrikaans is used to invoke cultural stereotypes, notably a self-satirical celebration of Afrikaner backwardness and/or lack of refinement that is often interpolated with hyper-masculinity.

References


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