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02 September 2021 | Story Dr Nitha Ramnath and Dr Elias Malete

According to Austin (1998:34), language is a tool used by human beings to communicate with each other. All languages have communicative value, meaning, and allow people to share thoughts, feelings, ideas, and exchange knowledge and opinions. No language is better or worse than the other, as all languages are equal in terms of their value and function. On the other hand, language dominance is a social process in which different languages are assigned different levels of importance, such that one language and its speakers carry higher social, economic, and political status than others. Subsequent to this practice, certain speakers struggle for recognition, while others enjoy a broader audience. Addressing language dominance, one needs to remember that language is not naturally hierarchical and that one must respect linguistic diversity and human rights at both individual and collective level. The concept of listening to one another then becomes a challenge, hence the theme: ‘Hearing you hearing me’ is so important in the 21st century.

How then can we as people resist or disrupt language dominance:
• Name and trace the history of language dominance
• The effects of inequity in daily language usage – not hearing each other
• The awareness and significance of multilingualism – learning other languages
• What universities can do and should do on a practical level to promote multilingualism

These are some of the aspects we look forward to discussing in the forthcoming webinar. 

Date: Friday, 17 September 2021
Topic: Hearing you, hearing me
Time: 12:30-14:00

Facilitator:

Dr Elias Malete
Senior Lecturer, African Languages, UFS

Panellists:

Prof Angelique van Niekerk
Associate Professor and Head of Department
Department of Afrikaans and Dutch, German and French
University of the Free State

Prof Nhlanhla Maake
Professor and Language Practitioner of Sesotho

Prof Nobuhle Hlongwa
Dean and Head of the School of Arts
College of Humanities 
University of KwaZulu-Natal


Bios of speakers:

 

Prof Angelique van Niekerk


Prof Angelique van Niekerk copy
Prof Angelique van Niekerk is Associate Professor at the University of the Free State and the HOD in the Department of Afrikaans and Dutch, German and French. Her research focus is on applied linguistics within the field of semantics and pragmatics and on the linguistic nature of advertising communication. She has published many accredited publications within linguistics and communication sciences, in which she integrates her interest in both fields. She has a passion for teaching and (blended learning) course design within language acquisition. This has resulted in different registered SLPs within the department, focusing on Afrikaans as foreign language and Dutch as foreign language.

Prof Nhlanhla Maake

Prof Maake copy

Prof Nhlanhla Maake is currently the Managing Director of the biggest merchandising company in South Africa, a position he has held since 2018. He has just completed a translation of SM Mofokeng’s Pelong ya Ka into English. The book is to be published in London, New York, and Calcutta in 2021 under the Elsewhere Texts series, edited by Gayatri Spivak and Hosam Aboul-Ela. 

He has held several academic positions nationally and globally and has served on several language task teams under the auspices of the Department of Arts and Culture; as a member of the Parish Pastoral Council at Our Lady of Mt Carmel in Thokoza; as a member and chairperson of the Catholic Bible College; as member and acting Chairperson of the English National Language Body of PANSALB; as Council member of the English Academy of Southern Africa; as Council member of the Afrikaanse Taalmuseum en -monument (2015 to 2017); and as Council member of the Wits Council on Education.

Prof Maake was an NRF (National Research Foundation) rated scholar (2006-11) and has held fellowships at Aarhus University (1983), on the Southern African Research Program (Yale University, 1989), Ernest Oppenheimer fellowship (UCT, 1992), and the Distinguished Scholars Programme (Wits, 1993). He was admitted to the Golden Key International Honour Society in 2005. He has presented papers and keynote addresses at more than 80 international and local conferences, is widely published, and has won several literary awards and recognitions. 


Prof Nobuhle Hlongwa


Prof Hlongwa  copy

Prof Nobuhle Hlongwa is the Dean and Head of the School of Arts in the College of Humanities at the University of KwaZulu-Natal. She is the former Dean of Teaching and Learning in the College of Humanities and was the acting Dean and Head of the School of Religion, Philosophy and Classics for six months in 2016. Rated by the National Research Foundation (NRF) as a C2-rated social scientist for five years, Prof Hlongwa has more than 30 publications, including research articles, books, book chapters, and conference proceedings. She is currently a member of the Academic Advisory Board of African Languages on the Bloemfontein Campus, and a member of the Board of Directors of the International Congress of Onomastic Sciences (ICOS). She is a representative of the University of KwaZulu-Natal in the Community of Practice for the Teaching and Learning of African Languages (CoPAL), which forms part of the devolved governance structure of Universities South Africa (USAf). 

She was a member of the Ministerial Advisory Panel on the development of African Languages in Higher Education. She completed her first post-doctoral supervision in June 2018.  She is a member of the advisory board of the South African Journal of African Languages (SAJAL). She is assistant editor of the Alternation Journal. She is a reviewer for the National Research Foundation (NRF), as well as for a number of academic journals. 




News Archive

UFS shines in MBA survey
2006-10-25

Here are Prof Tienie Crous (Dean: Faculty of Economic and Management Sciences at the UFS) and Prof Helena van Zyl (Director of the UFS School of Management) with a copy of the Financial Mail.
Photo: Leonie Bolleurs

UFS shines in MBA survey
According to a recent survey published in the Financial Mail, the MBA programme presented by the School of Management at the University of the Free State (UFS) was rated jointly second best in the country by its graduates in terms of quality and standard.
The UFS MBA Programme was also rated fourth best by its graduates in terms of relevance to their business.

“I am overwhelmed and very proud that the School of Management, although we are a young school and have only been in existence for 7 (seven) years, has been rated so high by our graduandi. The School contributes in a very special way to much-needed business training in central South Africa,” said Prof Helena van Zyl, Director of the UFS School of Management.

“According to the survey, we have the lowest acceptance rate of applicants for the MBA programme, with only 33 students being accepted out of every 100 who apply.  In general, we do not compromise on quality – as stated by our slogan: Be worth more.  Given the quality of the programme, our MBA is very affordable – it offers real value for money,” said Prof van Zyl.

According to Prof van Zyl, the School of Management has had an increase the past 6 (six) months in enquiries from prospective students from Gauteng who are interested in studying the MBA programme.  “They are even prepared to travel to Bloemfontein to attend classes,” she said. 

This year Financial Mail moved away from an overall MBA ranking to a detailed consideration of subject area strengths for each business school in South Africa.  The subject Strategy offered at the UFS School of Management was rated second in the country while the subject Economics also received the same rating.

“The School of Management is the flagship of the Faculty of Economic and Management Sciences.  It gives the UFS and this faculty a standing in corporate South Africa.  This is largely due to Prof Helena van Zyl’s strategy to position the school and making it visible on a national level,” said Prof Tienie Crous, Dean: Faculty of Economic and Management Sciences at the UFS.

According to Prof Crous, the UFS School of Management provides students with opportunities to obtain first-hand experience of how big and successful companies are managed.  “For instance, our MBA students undertake an overseas study tour every year.  This year they visited amongst others the headquarters of Airbus in Toulouse, France and next year they will be visiting the headquarters of Toyota and Yamaha in Japan,” said Prof Crous.

Media release
Issued by: Lacea Loader
Media Representative
Tel:   (051) 401-2584
Cell:  083 645 2454
E-mail:  loaderl.stg@mail.uovs.ac.za
24 October 2006

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